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All Journal Jurnal Pendidikan Ekonomi (JUPE) JURNAL MAKRO MANAJEMEN
Elisabet Rahmani
Universitas Sebelas Maret
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Transformasi Digital E-Commerce untuk Mendorong Green Entrepreneurship UMKM Kuliner Lina Isnaini; Elisabet Rahmani; Dewi Kusuma; Mintasi Indriayu
Makro: Jurnal Manajemen dan Kewirausahaan Vol. 10 No. 2 (2025): Makro: Jurnal Manajemen dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v10i2.2901

Abstract

This paper aims to analyze the role of e-commerce digital transformation in encouraging green entrepreneurship practices in culinary MSMEs and to identify supporting factors and barriers to the integration process. The research method used is Systematic Literature Review (SLR) of 31 Scopus-indexed articles and reputable journals from the 2020–2025 period. The analysis was conducted by examining findings related to aspects of digital transformation based one-commerce, and culinary MSMEs that are relevant to the implementation - commercein practicegreen Entrepreneurship. The study results show that digital transformation in e-commerce has a positive impact on energy efficiency, waste reduction, environmentally friendly packaging innovation, and increased competitiveness of MSMEs. Key supporting factors include government support, digital training, collaboration between business actors, and increased consumer awareness of green products. However, ongoing obstacles include the cost of technology implementation, limited digital literacy, uneven logistics infrastructure, and minimal regulation and access to green financing. This study emphasizes the importance of synergy between public policy, technological readiness, and the green orientation of business actors to accelerate adoption.e-commercewith practicegreen entreepreneushipin the culinary sector. These findings are expected to serve as a reference for the government, academics, and MSMEs in developing an inclusive and environmentally friendly digital ecosystem. 
Stimulus digital dan psikologis terhadap pembelian impulsif melalui literasi digital dan self-control: Pendekatan S-O-R Elisabet Rahmani; Feri Setyowibowo
Jurnal Pendidikan Ekonomi (JUPE) Vol. 14 No. 3 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v14n3.p260-272

Abstract

The rapid growth of e-commerce has increased impulsive buying among university students, driven by digital stimuli (interactive website features and flash sales) as well as psychological stimuli (Fear of Missing Out/FoMO and hedonic shopping motivation). Since individuals respond differently to these stimuli, digital literacy and self-control were examined as mediating variables within the Stimulus–Organism–Response (S-O-R) framework. This study aimed to analyze the effects of these factors on impulsive buying among students of the Economic Education Program, Faculty of Teacher Training and Education, Universitas Sebelas Maret. A quantitative survey approach was employed, involving 155 students selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that digital literacy and self-control significantly mediated the effects of all stimuli on impulsive buying, with moderate R² values of 0.512 and 0.523, respectively. Digital literacy enhanced consumer engagement, while self-control functioned as a behavioral regulator. This study was limited by its cross-sectional design and sample scope. Future research is encouraged to incorporate additional variables to provide a more comprehensive understanding of impulsive buying behavior.
Co-Authors Dewi Kusuma Feri Setyowibowo Lina Isnaini Mintasi Indriayu