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All Journal Jurnal Ilmiah Manajemen Kesatuan
Sarifuddin T
Universitas Muhammadiyah Palu, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Effect of E-Customer Value and Internal Factors on E-Trust, E-Satisfaction, and E-Repurchase Intention in Online Marketplaces Sirajudin Sirajudin; Nasrulhak Akkas; Sarifuddin T
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5256

Abstract

The development of internet technology has transformed consumer behavior, shifting society toward online shopping activities. This lifestyle change is reflected in the increasing demand for goods and services that can be accessed quickly and conveniently through digital platforms. This study aims to analyze the effect of e-customer value and internal factors on e-trust, e-satisfaction, and e-repurchase intention, as well as to examine the mediating role of e-trust and e-satisfaction in online repurchase behavior. This research uses a quantitative approach with Structural Equation Modeling (SEM) based on a sequential explanatory design. Data were collected through a survey of e-commerce users and analyzed to test the relationships among the variables. The results show that e-customer value and internal factors have a positive effect on e-trust, e-satisfaction, and e-repurchase intention. In addition, e-trust and e-satisfaction also have a positive effect on e-repurchase intention. The mediation analysis reveals that e-trust mediates the relationship between e-customer value and e-repurchase intention, while e-satisfaction mediates the relationship between internal factors and e-repurchase intention. This study contributes to the development of consumer behavior literature in online shopping by highlighting the importance of customer value, internal factors, and mediating psychological mechanisms in shaping repurchase intention in e-commerce environments.
The Influence of Live Streaming and Short Video Marketing on TikTok on Purchase Intention in Generation Z Sarifuddin T; Cahyaning Raheni; Ulfa Cahyaning Kasih
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5275

Abstract

In the era of accelerated digital transformation, TikTok has emerged as a formidable platform shaping consumer behavior via interactive and visually compelling content, rendering an assessment of its marketing efficacy imperative. This study examines the impact of live streaming and short video marketing on the purchase intention of Generation Z, specifically within the cosmetics and skincare industry. Utilizing a quantitative method with an explanatory research design, empirical data were gathered from 120 Generation Z participants through an online survey administered via non-probability accidental sampling. The dataset was evaluated utilizing multiple linear regression analysis, validated by classical assumption testing encompassing normality, multicollinearity, and heteroscedasticity. The empirical results demonstrate that live streaming and short video marketing exert a positive, statistically significant effect on purchase intention, both independently and concurrently, with live streaming exhibiting the predominant influence. A coefficient of determination of 0.809 indicates that these independent variables account for 80.9% of the total variance in consumer purchase intention. Consequently, this study suggests that enterprises must strategically leverage interactive digital media to bolster engagement and stimulate purchase decisions, concluding that integrated social media approaches are vital for successfully capturing the contemporary Generation Z demographic
Co-Authors Cahyaning Raheni Nasrulhak Akkas Sirajudin Sirajudin Ulfa Cahyaning Kasih