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All Journal IRJE (Indonesian Research Journal in Education) Jurnal Ilmiah Edunomika (JIE)
Cahyaning Raheni
Universitas Muhammadiyah Palu, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF POSITIVE EMOTION ON IMPULSE BUYING WITH STORE ATMOSPHERE AS A MODERATING VARIABLE Ade Nurhayati; Cahyaning Raheni; Syarifuddin Arief; Indra Maulana; Efti Novita Sari
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12043

Abstract

Abstract Researchers believe that Positive Emotions can significantly influence the Impulse Buying variable because the more emotional a person is, the more emotional they are because they have no financial problems, get good religious and social studies, and have a happy family who no longer think about prices when shopping. Apart from that, researchers also have a second belief, namely that the Store Atmosphere variable is able to moderate these two variables. This research is quantitative research with an exploratory approach. The data collected in this research used a questionnaire method for 300 people who had incomes above 20 million. This data is called primary data. The data used and collected were analyzed with Smart PLS 4.0. The research results showed that the Positive Emotions variable had a positive relationship and a significant influence on Impulsive Buying and the Store Atmpaoshere variable could moderate the relationship between these two variables. Keywords : Emotion Positive, Buying Impulse, Store Atmosphere
Campus and business ecosytem collaboration: A model entrepreneurship education in university Nurhidayah Layoo; Cahyaning Raheni; Sutrisno K. Djawa; Farid Haluti
Indonesian Research Journal in Education |IRJE| Vol. 9 No. 01 (2025): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v9i01.38733

Abstract

This research aimed to find the interaction of entrepreneurship education, family, and outside-the-family environment on the attitudes and entrepreneurial interests of 356 students who have passed the entrepreneurship course. This research is essential because there is a large gap between registered job seekers with undergraduate degrees and those with job placements. The sampling technique used was the quota sampling method. Data were collected through questionnaires and analyzed using the structural equation modeling method. The results showed that entrepreneurship education does not significantly affect attitudes but affects entrepreneurial interest. The family environment influences attitudes and interest in entrepreneurship, and the environment outside the family does not significantly affect interest only if moderated by entrepreneurial attitudes. Indirect influence is more dominant than other variable interactions. The learning model requires collaboration between the campus and the business ecosystem where students interact.
Co-Authors Ade Nurhayati Farid Haluti Indra Maulana Nurhidayah Layoo Sari, Efti Novita Sutrisno K. Djawa Syarifuddin Arief