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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Yusriadi
Universitas Potensi Utama
Humanities Energy Social Sciences Other

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PUBLIC SPEAKING 5.0: EFFECTIVE COMMUNICATION TRAINING FOR GEN Z IN THE COMPETITIVE DIGITAL WORKPLACE Ari Prabowo; Yahya Tanjung; Ananda Fitriani Dewi; Austin Alexander Parhusip; Taufiq Risal; Yusriadi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22870601

Abstract

Public Speaking 5.0 Training is an activity aimed at improving effective communication skills in Gen Z in facing the increasingly dynamic digital workplace competition. This activity was held on Wednesday, April 7, 2026, at the Study Room (Aula). Gen Z is known as a generation close to technology, but not all have the courage and skills to speak in public in a structured, confident, and persuasive manner. This training equips participants with a basic understanding of public speaking, message-building techniques, body language usage, nervousness management, and the ability to convey ideas interestingly, both in person and through digital media. The activity method is carried out through material delivery, interactive discussions, presentation simulations, speaking practice, and providing direct feedback to participants. Through this activity, participants are expected to be able to increase self-confidence, think more critically, and build a positive personal branding. Public speaking skills are an important competency because today's workplace demands not only mastery of technology, but also communication, collaboration, and adaptation skills. Thus, this training is expected to shape Gen Z who are communicative, creative, professional, and ready to compete in the era of digital transformation.
THE INFLUENCE OF LEADERSHIP, ORGANIZATIONAL CULTURE, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT THE SUMATRA REGIONAL OFFICE OF PT BANK TABUNGAN NEGARA (PERSERO) TBK Rizki Lolita; Yusriadi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 3 (2027): January - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22729738

Abstract

This study aims to analyze the influence of leadership, organizational culture, and motivation on employee performance at the Sumatra Regional Office of PT Bank Tabungan Negara (Persero) Tbk. The study employs a quantitative approach with an associative research design. The research population—serving as the unit of analysis—consists of 190 employees. Given the manageable population size, a census sampling technique (saturated sampling) was used, resulting in the inclusion of the entire population as the sample and yielding 190 respondents. Data were analyzed using multiple linear regression—following tests for validity, reliability, normality, multicollinearity, and heteroskedasticity, as well as t-tests, F-tests, and the coefficient of determination—using SPSS version 25 software. The results indicate that leadership has a significant influence on employee performance. However, neither organizational culture nor motivation has a significant influence on employee performance. When considered simultaneously, the three variables exert a significant influence on employee performance.
THE INFLUENCE OF WORK DISCIPLINE, MOTIVATION, AND ORGANIZATIONAL CULTURE ON THE PERFORMANCE OF SALES PROMOTION GIRLS (SPGS) AT PT. DUTA INTIDAYA TBK - MEDAN Sesi Aulia; Yusriadi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to analyze the influence of work discipline, motivation, and organizational culture on the performance of Sales Promotion Girls (SPGs) at PT Duta Intidaya Tbk, Medan. A quantitative approach was employed using a saturated sampling technique involving 30 respondents. Data were collected via 1–5 Likert scale questionnaires and analyzed using multiple linear regression, preceded by tests for validity, reliability, normality, multicollinearity, and heteroscedasticity. The results indicate that work discipline has a positive and significant effect on employee performance (β = 0.479; t = 7.891; p < 0.001), as do motivation (β = 0.402; t = 6.754; p < 0.001) and organizational culture (β = 0.598; t = 10.001; p < 0.001). Organizational culture emerged as the strongest predictor. Simultaneously, the three variables significantly influenced performance (F = 90.619; p < 0.001), with R² = 0.913 and Adjusted R² = 0.903. This study reinforces the evidence that SPG performance is determined not only by adherence to work rules and the drive for achievement but also by organizational values, norms, and habits that shape work behavior. The research gap lies in the existence of inconsistent empirical findings regarding the effects of discipline and motivation, as well as the limited number of studies examining these three constructs simultaneously within the context of retail SPGs in Medan.
Co-Authors Ari Prabowo Parhusip, Austin Alexander Rizki Lolita Sesi Aulia Taufiq Risal Yahya Tanjung