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All Journal Jurnal Ekuilnomi Dharma: Jurnal Pengabdian Masyarakat Journal of Marketing Management and Innovative Business Review
Vera siwi Astuti
Universitas Sahid Surakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

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The Role of Quality Management in Customer Satisfaction in Fashion E-Commerce: A Literature Review Vera siwi Astuti; Hanifah Nur Aisyah; Rusnandari Retno Cahyani
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.485

Abstract

This study aims to analyze the role of quality management in improving customer satisfaction in fashion e-commerce. The rapid growth of e-commerce in Indonesia has intensified competition, making product and service quality key factors in maintaining customer satisfaction. This study employs a literature review method by examining relevant journals, books, and credible sources published within the last 5–7 years. The findings indicate that quality management has a significant effect on customer satisfaction, reflected in product conformity with descriptions, ease of platform use, responsiveness of services, and delivery accuracy. In addition, product quality and service quality are interrelated in shaping the overall customer experience. The implementation of effective quality management not only enhances customer satisfaction but also fosters customer loyalty and business sustainability. Therefore, quality management is a crucial strategy for fashion e-commerce businesses in facing increasingly competitive market conditions.
Kajian Komparatif: Kapabilitas Dinamis Dan Strategi Diferensiasi Berkelanjutan Terhadap Penciptaan Value Bisnis Di Era Transformasi Digital Anggit Dyah Kusumastuti; Vera Siwi Astuti; Denis Fariska; Ricko Tri Bayu Aji; Danika Haris Indrafata; Ayu Zulaikha Prasetyo Putri
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/b6fdjg88

Abstract

Changes in the business landscape due to digital transformation encourage the urgency of understanding the role of dynamic capabilities (sensing, seizing, reconfiguring capabilities) and sustainable differentiation strategies in value creation. This research aims to compare these two concepts, analyze the mediating or moderating role of dynamic capabilities, and develop an effective differentiation strategy model. Through a literature study method with content analysis, this research offers novelty in the form of a comparative-integrative study that produces a strategic model for sustainable competitive advantage. The result research show that Dynamic Capabilities strengthen the effectiveness Sustainable Differentiation Strategy by increasing organizational, adaptability, innovation, and agility. The integration of these two concepts produces a strategic model capable of enhancing business value creation in the era of digital transformation
Pelatihan Berbasis Praktik dalam Pengembangan Produk Handmade untuk Meningkatkan Creative Entrepreneurship Mahasiswa Vera Siwi Astuti; Anggit Dyah Kusumastuti
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Juni
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v6i2.713

Abstract

This community service program aimed to enhance students’ creativity and creative entrepreneurship through hands-on training in developing handmade phone holders using pipe cleaners. The program involved 17 Business Administration students at Universitas Sahid Surakarta and applied an experiential learning approach consisting of lectures, demonstrations, practice sessions, mentoring, and product evaluation. The results showed improvements in participants’ creativity, particularly in originality, design flexibility, functionality, aesthetics, and innovation. In addition, 82% of participants achieved good to very good levels of entrepreneurial understanding. The training effectively improved students’ technical skills, creativity, and entrepreneurial awareness through direct learning experiences
Co-Authors Anggit Dyah Kusumastuti Ayu Zulaikha Prasetyo Putri Danika Haris Indrafata Denis Fariska Hanifah Nur Aisyah Ricko Tri Bayu Aji Rusnandari Retno Cahyani