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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) QISTINA: Jurnal Multidisiplin Indonesia Journal of Marketing Management and Innovative Business Review
Hanifah Nur Aisyah
Universitas Sahid Surakarta
Religion Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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The Role of Quality Management in Customer Satisfaction in Fashion E-Commerce: A Literature Review Vera siwi Astuti; Hanifah Nur Aisyah; Rusnandari Retno Cahyani
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.485

Abstract

This study aims to analyze the role of quality management in improving customer satisfaction in fashion e-commerce. The rapid growth of e-commerce in Indonesia has intensified competition, making product and service quality key factors in maintaining customer satisfaction. This study employs a literature review method by examining relevant journals, books, and credible sources published within the last 5–7 years. The findings indicate that quality management has a significant effect on customer satisfaction, reflected in product conformity with descriptions, ease of platform use, responsiveness of services, and delivery accuracy. In addition, product quality and service quality are interrelated in shaping the overall customer experience. The implementation of effective quality management not only enhances customer satisfaction but also fosters customer loyalty and business sustainability. Therefore, quality management is a crucial strategy for fashion e-commerce businesses in facing increasingly competitive market conditions.
Strategi Mahasiswa dalam Memanfaatkan Disrupsi Digital untuk Menciptakan Nilai Ekonomi Berbasis Pengalaman (Experience Economy) Anggit Dyah Kusumastuti; Hanifah Nur Aisyah; Anita Tri Hapsari; Miftahatul Asna; Ragina Gita Amelia
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7703

Abstract

Disrupsi digital terkait erat dengan perkembangan teknologi yang telah mengubah berbagai aspek kehidupan, termasuk membuka peluang ekonomi bagi mahasiswa. Kemajuan seperti e-commerce, layanan keuangan digital, dan sistem pembayaran online mengubah pola interaksi dan konsumsi, memungkinkan mahasiswa memanfaatkan teknologi untuk menciptakan nilai ekonomi. Penelitian ini menganalisis strategi mahasiswa dalam memanfaatkan disrupsi digital, khususnya e-commerce dan paylater, untuk menghasilkan nilai ekonomi berbasis pengalaman. Metode yang digunakan adalah Systematic Literature Review (SLR) dan analisis fenomenologis tren digital di kalangan mahasiswa. Hasil menunjukkan mahasiswa menerapkan strategi seperti personal branding, optimasi media sosial, integrasi platform e-commerce, penciptaan pengalaman pelanggan unik, serta pemanfaatan paylater sebagai modal awal. Strategi ini meningkatkan daya saing mahasiswa dalam ekonomi digital. Temuan menegaskan mahasiswa bukan sekadar pengguna teknologi, melainkan pencipta nilai ekonomi berbasis pengalaman.
Pengembangan Kreativitas Mahasiswa melalui Pelatihan Totebag Ecoprint sebagai Produk Sustainable Fashion Bernilai Jual Anggit Dyah Kusumastuti; Hanifah Nur Aisyah
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2084

Abstract

This community service activity was conducted for students of the Business Administration Study Program at Universitas Sahid Surakarta with the aim of improving creativity and innovation through the production of ecoprint totebags as sustainable fashion products with economic value. The activity was carried out through counseling, demonstrations, and direct practice using natural materials such as leaves and flowers from the surrounding environment. Initial observations showed that most participants had limited understanding of sustainable fashion and ecoprint techniques. After the activity, the post-test results indicated an increase in participants’ understanding of sustainable fashion from 25% to 88% and understanding of ecoprint techniques from 30% to 90%. In addition, 85% of participants expressed interest in developing ecoprint products as creative business opportunities. The ecoprint totebags produced had unique motifs, aesthetic value, and potential as environmentally friendly fashion products. This activity successfully improved students’ skills and awareness regarding the importance of developing creative products based on environmental sustainability. Therefore, this activity can support the development of environmentally sustainable creative entrepreneurship among students.
Co-Authors Anggit Dyah Kusumastuti Anita Tri Hapsari Miftahatul Asna Ragina Gita Amelia Rusnandari Retno Cahyani Vera siwi Astuti