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All Journal Jurnal Kajian Islam dan Sosial Keagamaan IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah
Muhammad Apis Daulay
Ekonomi Syariah, Sekolah Tinggi Agama Islam Nurul Falah Air Molek
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisis Strategi Pemasaran Kosmetik Halal Dalam Meningkatkan Daya Saing Toko Kosmetik Di Era Ekonomi Syariah Nadia Aprillia Putri; Muhammad Apis Daulay
IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah Vol 2 No 1 (2026): 2026
Publisher : PT. Hassan Group Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/iqrar.v2i1.6756

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh toko kosmetik untuk meningkatkan daya saing di era ekonomi syariah, dimana kesadaran konsumen terhadap produk halal semakin meningkat. Metode penelitian yang digunakan umumnya bersifat deskriptif kualitatif, dengan pendekatan studi kasus di toko kosmetik tertentu atau analisis konten merek kosmetik halal terkemuka seperti Wardah.Hasilnya menunjukkan bahwa strategi pemasaran yang efektif melibatkan kombinasi elemen bauran pemasaran (4P: Produk, Harga, Tempat, dan Promosi) berdasarkan prinsip-prinsip Islam.Temuan utama meliputi produk: fokus pada produk kosmetik dengan sertifikasi halal resmi dari BPJPH/MUI, yang menjamin keamanan dan status halal bagi konsumen; harga: harga yang kompetitif dan transparan, sesuai dengan nilai produk dan daya beli target pasar; tempat: pemilihan lokasi strategis, baik fisik maupun digital (e-commerce/media sosial) untuk memudahkan akses pelanggan dan promosi: pemanfaatan edukasi tentang pentingnya kosmetik halal melalui media sosial dan pemasaran langsung, yang bertujuan untuk membangun citra merek yang positif dan terpercaya.
Dampak Program Bantuan Tunai Langsung Dana Desa (BLT-DD) Terhadap Kesejahteraan Masyarakat Desa Polak Pisang Kecamatan Kelayang Kabupaten Indragiri Hulu Menurut Perspektif Ekonomi Syariah Khairu Zade; Muhammad Apis Daulay; Taufik Hidayat
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the impact of the Village Fund Direct Cash Assistance (BLT-DD) program on the welfare of the people of Polak Pisang Village, Kelayang District, Indragiri Hulu Regency, according to a sharia economic perspective. The method used is descriptive qualitative, with data collection techniques in the form of observation, interviews, and documentation of 27 beneficiaries. The research findings show that BLT-DD has a limited impact on improving community welfare. Although this assistance helps to fulfill basic needs on a temporary basis, the effect is not significant enough to create sustainable economic change for the beneficiaries. In its implementation, the program still faces several obstacles, including delays in the distribution of assistance, the limited value of assistance, and the lack of community involvement in decision-making through village consultative meetings. From a sharia economic perspective, the implementation of BLT-DD has a positive impact on improving community welfare through the principles of social justice and concern for the poor. This assistance helps to fulfill basic needs and ease the economic burden, in line with the concept of i'anah and hibah in Islam. However, for the benefits to be sustainable, BLT-DD needs to be supported by sharia-based economic empowerment programs that encourage self-reliance and help.
Analisis Implementasi Akad Murabahah Terhadap Pembiayaan Barang Dan Jasa Pada Usaha Pembiayaan Sumber Jaya Di Desa Pasir Ringgit Kecamatan Lirik Kabupaten Indragiri Hulu Arif Firdaus Siahaan; Muhammad Apis Daulay; Desmi Satriana
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the implementation of the Murabahah contract in the financing of goods and services at Usaha Pembiayaan Sumber Jaya, located in Desa Pasir Ringgit, Kecamatan Lirik, Kabupaten Indragiri Hulu. Murabahah is one of the contracts in Sharia financing that emphasizes price transparency and the seller’s ownership of goods before they are sold to the buyer. This research is driven by the need to ensure that the application of Murabahah truly adheres to Sharia principles, particularly in terms of ownership, the contract process, and transparency between the financier and the customer. This study employs a descriptive qualitative approach with data collected through observation, interviews, questionnaires, and documentation. The respondents include management and customers of Usaha Pembiayaan Sumber Jaya, selected through purposive sampling. The data were analyzed by comparing the practices in the field with the theoretical and fundamental principles of the Murabahah contract. The results indicate that the implementation of the Murabahah contract at Usaha Pembiayaan Sumber Jaya generally aligns with Sharia principles, such as the financier’s prior ownership of goods and price transparency. However, some challenges remain, including a lack of understanding among some customers regarding the details of the contract. The financier also faces issues such as late payments. Moreover, the study found that Murabahah was also used for service financing, which is not in accordance with Fiqh principles, as Murabahah should only be used for transactions involving tangible goods. In addition, the financing institution under study has not yet obtained formal legal status from financial authorities or a Sharia supervisory body.
Co-Authors Arif Firdaus Siahaan Desmi Satriana Khairu Zade Nadia Aprillia Putri Taufik Hidayat