Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Managerial Sciences and Studies
Wulan Purnamasari
Department of Management, Faculty of Economics and Business, University of Maarif Hasyim Latif, Indonesia.
Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact Of Market Orientation In Corporate Strategy On The Development Of New Products Zainul Wasik; Wulan Purnamasari; Lia Febria Lina
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.34

Abstract

In this research, we suggest that corporate strategy affects market orientation, which in turn affects new product activity both directly and indirectly. Thus, we create a framework that connects companies' focus strategies, customer and competitor orientation, and relative emphasis on cost leadership, product differentiation, and focus strategies to new product creation and activity for introduction. Using this approach, we create a simultaneous equations model that is evaluated using survey data from 175 Indonesia companies in the manufacturing sector, spanning various industries and sizes. The unexpected conclusions are that competitor orientation has a negative direct impact on new product activity and a favorable indirect effect through customer orientation, and that a stronger emphasis on a focus strategy leads to a decreased emphasis on consumer orientation. We talk about how these discoveries affect theory and practice.
Enhancing Tourism through Social Context Marketing Model (SCXM) Zainul Wasik; C. Candraningrat2 Candraningrat; Wulan Purnamasari
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i3.70

Abstract

As people are able to combine data from several sources on their mobile devices, personalise their profiles via applications and social media, and engage dynamically with their environment, context-based marketing is becoming more and more common. There is a growing need for more contextually relevant data due to the abundance of information available online. Modern Information and Communication Technologies (ICTs) are becoming increasingly important to the tourism industry because they provide tools to better target the context in which their users work. Context-aware marketing makes use of technology that dynamically identify consumers' physical surroundings. This essay combines the ideas of personalisation, social media, context-based marketing, and mobile devices, proposing the Social Context Marketing Model (SCXM) as a novel approach to enhance value for everybody involved in the tourist sector. With the introduction of a new paradigm for travel and tourism, SCXM enables businesses and tourist locations to transform their offers and dynamically co-create goods and services with customers. The tourist industry's new prospects and problems are examined using a notional SCXM model.
Co-Authors C. Candraningrat2 Candraningrat Lia Febria Lina Zainul Wasik