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Zainul Wasik
Department of Management, Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing Zainul Wasik; Sudarnice; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.21

Abstract

The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.
Social Entrepreneurship In The New Economy Among The Younger Generation Zainul Wasik; Suwandi S. Sangadji; Dedy Iswanto
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.22

Abstract

Purpose: This essay aims to reconstruct young people's understanding of and attitude towards social entrepreneurship as a field of endeavour critical to developing crucial competencies in the New Economy. The study also aims to describe young people's perceptions of their willingness to participate in society and the current economy as agents. Design/methodology/approach: In order to accomplish this, a diagnostic study (based on a so-called task catalogue) was carried out with a group of more than 500 students in Indonesian vocational high schools, senior high schools, and private schools, as well as three workshops with students from particular school types. Findings: According to the study, students are aware of the possibilities of engaging in social activism through broadly construed social entrepreneurship and third sector involvement. It was also proven that they are well cognizant of the opportunities and requirement for action in this regard. The materials that students have discussed transfer into skills required in the New Economy. Research limitations/implications: A lot of variables that could influence teenage behaviour must be taken into account in modern study. These difficulties will undoubtedly merit consideration throughout the formulation and creation of the research's tools in further in-depth studies. Practical implications: Young people's social entrepreneurship is constantly evolving, and even though its focus shifts (from shared management activities to civic engagement and social solidarity activities), it always refers to collaborative efforts on the cusp of economic and social reality. Young people's attitude towards carrying out duties that are beneficial to society is also evolving. Young people view them as a chance to address both societal issues and the difficulties posed by the postmodern world's transformations. Social implications: Young people are more conscious and involved citizens as well as more responsible future members of the New Economy thanks to the competencies they have acquired. Originality/value: The paper reconstructs the tools, strategies, and perspectives of young people towards the agency opportunities provided by social entrepreneurship. The knowledge that was gathered was examined in light of the project's competency-based competence issues.
Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs Zainul Wasik; Candraningrat; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.23

Abstract

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market orientation are unable to benefit from these techniques.
The Impact Of Market Orientation In Corporate Strategy On The Development Of New Products Zainul Wasik; Wulan Purnamasari; Lia Febria Lina
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.34

Abstract

In this research, we suggest that corporate strategy affects market orientation, which in turn affects new product activity both directly and indirectly. Thus, we create a framework that connects companies' focus strategies, customer and competitor orientation, and relative emphasis on cost leadership, product differentiation, and focus strategies to new product creation and activity for introduction. Using this approach, we create a simultaneous equations model that is evaluated using survey data from 175 Indonesia companies in the manufacturing sector, spanning various industries and sizes. The unexpected conclusions are that competitor orientation has a negative direct impact on new product activity and a favorable indirect effect through customer orientation, and that a stronger emphasis on a focus strategy leads to a decreased emphasis on consumer orientation. We talk about how these discoveries affect theory and practice.
Social Media Strategy Approach Zainul Wasik; Muchammad Saifuddin; Dedy Iswanto
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.68

Abstract

This article aims to investigate two main areas: first, to examine the reasons for businesses to create brand pages on social media, as well as their use, tactics and policies, and the expected outcomes; second, how users benefit from these pages, as seen from the company's perspective. In this study, a qualitative research methodology was applied. Initial evidence of the steps taken by their organizations was obtained through face-to-face interviews with 15 marketing managers who oversee their companies' social media presence. activities, including initial evidence of the steps taken by businesses, the reasons behind their involvement, and the results achieved. The main activities of the companies included prize competitions, announcements of new goods and services, fan interaction, provision of useful information, and customer support. With fans, offering useful guidance and information, and handling complaints from customers. The main forces behind this trend were the growing influence of social media, the existence of rivals, strategies from the head office, and the need to save expenses. Engaging with customers, fostering a relationship with them, raising brand recognition, and promoting customer engagement advertising goods and services, and acquiring new clients. The main expected outcomes for the firms were stated to be higher sales and more focused client acquisition. Given the qualitative character of the study and the developing area of social media research, the findings of this investigation should be regarded as preliminary and exploratory in nature, since the social media environment in which they are being refined is still being worked out. Interviewing companies from other industries and social media users would yield a more thorough comprehension of the topic. This essay offers suggestions for social media management strategies as well as some opportunities for business managers. Given the growing importance and penetration of social media in business, this article provides an exploration of how businesses can use social media content.
Service Transformation and Its Impact on Marketing: A Comparison Between Service Logic and Service-Dominant Logic Zainul Wasik; S. Sudarnice2 Sudarnice; Suwandi S. Sangadji
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.69

Abstract

The purpose of this conceptual piece is to investigate the consequences of the service viewpoint within the framework of marketing. This article uncovers direct and indirect marketing consequences through a conceptual study of two ways to understanding the service perspective: Service Dominant Logic (SDL) and Service Logic (SL). Value co-creation is conceptualised by SDL as a process in which the company, customers, and other stakeholders work together to create value for the customers. The company is in charge of this strategy, and the service provider is essential to creating value. The idea of co-creation may become mired in metaphor, and the management implications of SDL are not only dependent on the service viewpoint. On the other hand, SL provides an analytical method together with the co-creation idea that has the potential to drastically transform marketing from a service standpoint. The customer is the one who drives value creation in the customer process. This research yields eleven management principles of SL, which have the potential to transform marketing through their theoretical and practical implications. Researchers and managers may focus their attention on the intricate process of value generation by using SDL. Meanwhile, SL can analyze this process at the managerial level, to derive opportunities for customer-focused and service perspectives to revolutionize marketing. The resulting analysis and principles help marketing to move beyond simply offering a value proposition and become the responsibility of the entire organization. Beyond traditional marketing, companies must adopt service-influenced marketing and instill a customer-focused mindset in all staff members. New customer-centric and service-influenced marketing strategies may be discovered by academics and managers thanks to the service viewpoint in business, which also has significant management consequences.
Enhancing Tourism through Social Context Marketing Model (SCXM) Zainul Wasik; C. Candraningrat2 Candraningrat; Wulan Purnamasari
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i3.70

Abstract

As people are able to combine data from several sources on their mobile devices, personalise their profiles via applications and social media, and engage dynamically with their environment, context-based marketing is becoming more and more common. There is a growing need for more contextually relevant data due to the abundance of information available online. Modern Information and Communication Technologies (ICTs) are becoming increasingly important to the tourism industry because they provide tools to better target the context in which their users work. Context-aware marketing makes use of technology that dynamically identify consumers' physical surroundings. This essay combines the ideas of personalisation, social media, context-based marketing, and mobile devices, proposing the Social Context Marketing Model (SCXM) as a novel approach to enhance value for everybody involved in the tourist sector. With the introduction of a new paradigm for travel and tourism, SCXM enables businesses and tourist locations to transform their offers and dynamically co-create goods and services with customers. The tourist industry's new prospects and problems are examined using a notional SCXM model.
Overseeing Brands and Client Interaction In Virtual Brand Communities Zainul Wasik; Lia Febria lina
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.71

Abstract

The creation and significance of virtual brand communities (VBCs) are of great interest to scholars and practitioners alike, given the enormous shifts in the marketplace driven by technology. This essay's goal is to investigate VBCs from the viewpoints of both businesses and consumers. In order to further our understanding of VBCs, the study synthesises the body of existing VBC literature and identifies areas of future focus for VBC research. We are given a conceptual framework that broadens our comprehension of VBCs and customer involvement. There are three hypothesised antecedents of consumer-VBC involvement: brand-related, social, and functional, coupled with the designation of four crucial elements of VBC (finance, governance, internet use, and brand orientation). The primary characteristics of VBCs and the various but connected viewpoints of the organisations and customers involved are examined for the first time in this study.
Social Media Marketing Activities' Impact On Brand Image, Brand Loyalty, And Awareness Zainul Wasik; Niken Savitri Primasari; Didik Setiawan
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.72

Abstract

The purpose of this study is to look into how social media marketing campaigns affect brand awareness, brand loyalty, and brand image.. Analysing the relationship between brand awareness and brand image and brand loyalty is another goal of this study. The group under study consists of customers who actively follow the five businesses with the highest social ratings on Facebook, Twitter, Instagram, and other social media sites.. Convenience sampling was used in this study to gather information from 600 brand fans using online questionnaires shared on social media. This analysis also made use of quantitative methods. The gathered data has been examined using structural equation modelling (SEM). While using social media for marketing initiatives enhanced brand loyalty and image overall, the study discovered that brand awareness had the most noticeable impact. Furthermore, research indicates that brand loyalty is significantly influenced by brand cognition and image. Furthermore, a weak association between brand awareness and brand image has been shown by this study.
Decision-Making Factors for Customers Choosing to Buy Green Products Zainul Wasik; Suwandi S. Sangadji; Dedy Iswanto
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.86

Abstract

Asian markets have been the focus of the current study on green consumer behaviour. Despite the literature's observations of Indonesian consumers' environmental concern, little is known about how they behave while buying environmentally responsible products. Thus, the goal of this research is to investigate the variables that affect Indonesian consumers' choices to buy eco-friendly products. This study tests a number of theoretically supported assumptions using a survey-based technique. 410 Indonesian workers in Surabaya were surveyed using a 38-item questionnaire and the snowball sampling approach. Both exploratory and confirmatory factor analysis were used to analyze the data. The suggested idea was tested using structural equation modelling. The results showed that respondents were enthusiastic about supporting environmental protection, aware of their responsibility towards the environment, and tended to seek and learn about environmentally friendly products. The study found that the following customers' decisions to buy eco-friendly items are influenced by the following factors: support for environmental conservation, desire to be environmentally responsible, experience using green products, green business friendliness, and social appeal. Marketers of green products might use these data to develop advertisements that emphasize the advantages of their products for the environment. These strategies will increase consumer satisfaction and have an impact on their purchase decisions. This study provides in-depth information on eco-friendly consumer behaviour in Indonesia by looking at the elements that affect customers' choices to buy environmentally friendly products.
Co-Authors Achmad Saiful Ulum C. Candraningrat Candraningrat C. Candraningrat2 Candraningrat Candraningrat Dedy Iswanto Didik Setiawan Dominicus Wahyu Pradana Imelda Sitinjak Lia Febria lina Lia Febria lina Lia Febria Lina Muchammad Saifuddin Muchammad Saifuddin Muchammad Saifuddin Niken Savitri Primasari Niken Savitri Primasari S. Sudarnice Sudarnice S. Sudarnice2 Sudarnice Sudarnice, Sudarnice Suwandi S. Sangadji Suwandi S. Sangadji Wulan Purnamasari Wulan Purnamasari