Didik Setiawan
Department of Management Zakat & Wakaf, Faculty of Economics and Business Moeslem, University of UIN Sayyid Ali Rahmatullah, Tulungagung, Indonesia.

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Social Media Marketing Activities' Impact On Brand Image, Brand Loyalty, And Awareness Zainul Wasik; Niken Savitri Primasari; Didik Setiawan
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.72

Abstract

The purpose of this study is to look into how social media marketing campaigns affect brand awareness, brand loyalty, and brand image.. Analysing the relationship between brand awareness and brand image and brand loyalty is another goal of this study. The group under study consists of customers who actively follow the five businesses with the highest social ratings on Facebook, Twitter, Instagram, and other social media sites.. Convenience sampling was used in this study to gather information from 600 brand fans using online questionnaires shared on social media. This analysis also made use of quantitative methods. The gathered data has been examined using structural equation modelling (SEM). While using social media for marketing initiatives enhanced brand loyalty and image overall, the study discovered that brand awareness had the most noticeable impact. Furthermore, research indicates that brand loyalty is significantly influenced by brand cognition and image. Furthermore, a weak association between brand awareness and brand image has been shown by this study.
Exploration of Hospital Management and Organization Strategies: A Literature Review of Health Services Zainul Wasik; Didik Setiawan; Achmad Saiful Ulum
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.98

Abstract

Background - Healthcare management strategy and organization encompasses the principles and practices used to operate healthcare facilities efficiently and effectively. It involves the planning, implementation, and coordination of various activities to ensure the delivery of high-quality patient care while optimising resource utilisation. The literature review in healthcare provides valuable insights into various aspects of hospital management strategy and organization. Objective - This article aims to find out the importance of management and organizational strategies in service businesses (hospitals) and related factors, so as to create improved human resource performance related to achieving effective and efficient organizational goals to face business competition and can be an organizational strategy in creating job satisfaction, can perform well and can create a competitive advantage for organizations in health services. Research Methode - The method used is the identification of previous articles with a total of 29 articles in the time span of 2000-2023. Search data for literature review was conducted in international journals to support the theory and take the topic of Management and Organizational articles, found 234,347 articles, scope Innovation, 2000-2023, Business, management and accounting, article, organization and management, English found 1,239 articles, Qualitative - 363 articles, Strategic - 134 articles, Performance - 95 articles, Effectiveness - 52 articles, Leadership, Health - 35 articles. Furthermore, articles that do not fit the topic will be ignored. Researchers only use data bases from Scopus and Web of Science because researchers only look for quality articles and the results are more accurate and very credible sources, because the results can be used as references and policies. Results - The importance of the role of management and organization in hospitals and can have a major impact on healthcare organizations. As explained in previous research that Management has a big role to improve hospital performance in an organization. The importance of management and organizational performance as they relate to each other. Human resources (HR) provide special attention in personal development and impact on performance in creating a health service. Conclusion - Management and organization are important in the hospital business because human resources are the driving force of the service business. Good management and organization can create professional and talented human resources results that can improve performance and will have an impact on organizational goals, and services to patients can run well which has an impact on the main objectives of the hospital. Management can be seen from several things including training and development, management practices, organizational climate, and other things that have a relationship in creating effective and efficient management so as to provide optimal results for the organization. Managerial Implications - The healthcare management needs to pay more attention to the evaluation of healthcare operational activities and feedback provided by patient families, the hospital management needs to increase the frequency of its discussions with employees to maintain excellent service quality for patient families, and the hospital management leaders need to set an example and encourage their employees to maintain a good organizational culture in order to maintain their service image.
Dividing Global Business Process: Safeguarding Confidential Data Wulan Purnamasari; Didik Setiawan; Zainul Wasik; Suwandi S. Sangadji
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.105

Abstract

This study shows that manufacturing unit process dispersion serves as an operational-level variable that allows businesses to modify their information protection strategy when it comes to sourcing business services overseas to suit the regulatory framework of the chosen host nation as well as the potential for using internal controls over activities carried out overseas. Our hypothesis is that businesses are more inclined to split up their processes among several foreign production facilities rather of concentrating every procedure duties in one unit when the aforementioned mechanisms are unavailable. Businesses may take advantage of the synergies between the scattered pieces of a process while lowering the risk of individual fragment theft because of IT-enabled integration capabilities. Robustness tests and empirical findings closely align with these theories. Additionally, we discover that the likelihood of using the defense mechanism against process fragmentation increases with the firm's expertise in the host nation as well as the alternative worth of the activity's unique knowledge that is outsourced.