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All Journal Journal of Managerial Sciences and Studies Journal of Multidisciplinary Sustainability Asean
I Gede Wiyasa
University of 45 Surabaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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THE IMPACT OF BRAND IMAGE AND SELF-CONCEPT ON MOBILE PHONE PURCHASE DECISION I Gede Wiyasa; Arys Prada; Enny Istanti; Achmad Daengs GS
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.74

Abstract

This research is motivated by the rapid development of technology, which has led to the emergence of various new products, particularly in the mobile phone category, intensifying market competition. Mobile phones have become essential items in daily life, making it increasingly difficult for mobile phone brands to stand out. As a result, companies strive to attract consumers by leveraging product features. The aim of this study is to determine the effect of brand image and self-concept on purchasing decisions. Data was collected using a questionnaire with purposive sampling technique on 89 respondents who use mobile phones. The population consists of male and female students at Universitas 45 Surabaya. The independent variables in this study are brand image, self-concept, and purchase decision. Hypothesis testing using multiple regression analysis shows that both independent variables significantly influence the dependent variable (purchase decision). The R-value of 0.718 indicates a strong relationship, close to 1, and the coefficient of determination (R²) is 0.515.
Impact of Financial Compensation on the Performance of Marketing Employees Achmad Daengs Gatot Soeherman; Enny Istanti; I Gede Wiyasa
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i4.2722

Abstract

Background. Compensation is one of the key aspects in determining employee performance. It becomes a critical concern for companies, as employees strive to achieve the performance standards set by the organization. Recognizing the importance of compensation in supporting performance, compensation management should be a top priority. Purpose. Timeliness and the amount of compensation provided by the company significantly influence employees’ work spirit, motivation, job performance, and overall performance. The absolute income level of employees determines their standard of living, while relative income reflects their social status and dignity. Method. Therefore, if employees perceive that the compensation they receive is inadequate, their work spirit, motivation, job performance, and overall performance may drastically decline. Results. Motivation is a condition that drives employees in a focused and goal-oriented manner to achieve company objectives. Work performance is essential for business progress since the success or failure of a business is significantly influenced by employee performance. Conclusion. The financial compensation variable (X) has a positive influence on the employee performance variable (Y) with a coefficient of 0.402. The positive coefficient indicates a direct relationship between financial compensation and employee performance. This means that any change in the financial compensation variable by one unit will result in a 0.402 change in the employee performance variable, assuming other independent variables remain constant.
Co-Authors Achmad Daengs Gatot Soeherman Arys Prada Enny Istanti Enny Istanti GS , Achmad Daengs