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All Journal Journal of Managerial Sciences and Studies
Muchammad Saifuddin
Department of Management, Faculty of Economics and Islamic Business, University State Islamic of Sunan Ampel Surabaya, Indonesia.
Humanities Decision Sciences, Operations Research & Management Social Sciences

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The Effect of Technological Innovation on Sustainability and Industry 4.0 Implementation: An Empirical Analysis of Indonesian Small and Medium-Sized Businesses Zainul Wasik; Dedy Iswanto; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.100

Abstract

Small and medium-sized businesses, or SMEs, are the foundation of the majority of economies in the world. Small and medium-sized enterprises (SMEs) will find it extremely difficult to improve their performance and hard to meet their sustainability objectives in the absence of qualified technological innovation. Hence, Industry 4.0 (I4.0), the next technology frontier, should be embraced by small firms. This study's primary goal is to comprehend the connection between sustainability objectives and the adoption of Industry 4.0 (I-4.0) technologies. It also examines how innovative features facilitate the adoption of I-4.0 by small enterprises. In order to address the research inquiries and scrutinize the intricate data, AMOS software was used to conduct a structural equation model in this study. The findings showed that the adoption of I-4.0 and sustainability objectives are positively and significantly impacted by the features of technological innovation. With the exception of observability, effective I-4.0 implementation mediates the relationship between innovation traits and sustainability goals. According to the research's conclusions, SMEs should create an effective I-4.0, put it into practice, and cultivate innovative traits in order to meet sustainable objectives.
Business Model Objectives' Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies Zainul Wasik; Muchammad Saifuddin; Imelda Sitinjak; C. Candraningrat Candraningrat
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.102

Abstract

This research aims to examine the distinctions and overlaps that exist between manufacturing and service companies concerning how business model goals affect marketing innovation initiatives. The goals of business models and marketing innovation initiatives are the main topics of this study. According to the Oslo Manual, innovations in marketing entail adjustments to pricing, location, promotion, and product design. The study examines the connections between marketing innovations and business model objectives by analyzing data from 3,240 organizations, of which 1,986 are service providers and 1,254 are manufacturers. The implementation of marketing innovation yields different outcomes based on the goals of the business model and the types of businesses (manufacturing or service) that are taken into consideration. By pinpointing the specific distinctions between the service and manufacturing industries more precisely than previous research, this study goes beyond previous research. The size and age of the company do not significantly limit the introduction of fresh approaches to marketing in the production or service industries. On the other hand, most of the time, marketing innovations are motivated primarily by the intention of the company concept to enter a new market. It's innovative to concentrate on business impact of model objectives on marketing innovations.
Co-Authors C. Candraningrat Candraningrat Dedy Iswanto Imelda Sitinjak Zainul Wasik