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This Author published in this journals
All Journal Journal of Applied Data Sciences BELGI : Journal of Islamic Business and Decision Sciences
Risky Rahmawati Pinardi
State University of Jakarta
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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From Luxury to Mass Market: How Brand Love and Luxury Perception Drive Purchase Intentions Through TPB Risky Rahmawati Pinardi; Agung Wahyu Handaru; Agus Wibowo
Journal of Applied Data Sciences Vol 7, No 2: May 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i2.1246

Abstract

This study examines psychological mechanisms shaping consumer purchase intentions for mass market products from former luxury brands. Grounded in the Theory of Planned Behavior and attachment theory, we investigate how luxury brand perception and brand love influence attitudes and subjective norms as antecedents of behavioral intention. Data were collected from 868 Jakarta consumers through an online survey and analyzed using partial least squares structural equation modeling to assess measurement and structural relationships. Results indicate that luxury brand perception exerts significant direct effects on purchase intention and indirect effects mediated specifically through attitude and subjective norm. Brand love influences purchase intention exclusively through these same attitudinal and normative pathways, with no significant direct effect observed. Both attitude and subjective norm significantly mediate the relationships between luxury perception, brand love, and purchase intention. Contrary to expectations, self-referencing does not moderate the attitude intention or subjective norm intention relationships, suggesting limited influence of self-related cognitive processing in this context. Theoretically, this research advances the Theory of Planned Behavior by positioning brand love as an antecedent rather than an outcome of attitudes and subjective norms, thereby integrating emotional attachment as a foundational driver within rational decision frameworks. Managerially, findings suggest that luxury brands entering mass markets should prioritize preserving symbolic heritage and cultivating emotional bonds while leveraging social validation mechanisms to translate brand love into actual purchase behavior. Limitations include the cross-sectional design restricting causal inference and the single culture Jakarta sample limiting generalizability. Future research should employ longitudinal and cross-cultural designs to examine dynamic emotional attachment processes and test model robustness across diverse consumer contexts.
Islamic religiosity and purchase intention: A meta-analysis Risky Rahmawati Pinardi; Yonis Ali Mukhtar; Shailendra Singh Rana
BELGIFOODS JOURNALS Vol. 1 No. 1 (2026): BELGI: Journal of Islamic Business and Decision Sciences
Publisher : Undergraduate Program in Shariah Economic Law, STIS Al Wafa, Indonesia,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67925/belgi.v1i1.8

Abstract

Purpose ‒ This study aims to systematically review and meta-analyze the impact of Islamic religiosity on purchase intention, addressing existing gaps in understanding its multidimensional nature and measurement inconsistencies. Given the growing significance of Muslim consumer markets, the research seeks to provide a comprehensive and statistically robust assessment of how religiosity influences consumer decision-making, particularly in relation to halal products and Islamic financial services. Design/Methodology/Approach ‒ A systematic literature review (SLR) and meta-analysis were conducted using 66 Scopus-indexed, peer-reviewed quantitative studies published between 2000 and 2024. The random-effects model was employed to synthesize effect sizes, accounting for potential variability across studies. Data were analyzed using Jamovi, with assessments of heterogeneity (I², Q-test), publication bias (Egger’s regression, Fail-Safe N), and equivalence testing (TOST) to ensure robustness. Findings ‒ Islamic religiosity has a significant and positive effect on purchase intention, with minimal heterogeneity indicating consistency across studies. Intrinsic religiosity emerges as a stronger predictor than extrinsic religiosity, especially in contexts involving halal-certified products and Islamic financial practices. Publication bias was found to be non-significant, reinforcing the reliability of the findings Originality/Value ‒ This is the first meta-analysis to quantitatively synthesize the relationship between Islamic religiosity and purchase intention, offering a unified estimate of effect size and highlighting the need for Sharia-compliant religiosity scales. Research Limitations/Implications ‒ The study is limited to English-language articles and relies on adapted religiosity measures originally designed for non-Muslim populations, potentially affecting construct validity. Practical Implications ‒ Marketers and policymakers can leverage these insights to design faith-aligned branding, communication, and product development strategies that resonate with devout Muslim consumers.
From Luxury to Mass Market: How Brand Love and Luxury Perception Drive Purchase Intentions Through TPB Risky Rahmawati Pinardi; Agung Wahyu Handaru; Agus Wibowo
Journal of Applied Data Sciences Vol 7, No 2: May 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i2.1246

Abstract

This study examines psychological mechanisms shaping consumer purchase intentions for mass market products from former luxury brands. Grounded in the Theory of Planned Behavior and attachment theory, we investigate how luxury brand perception and brand love influence attitudes and subjective norms as antecedents of behavioral intention. Data were collected from 868 Jakarta consumers through an online survey and analyzed using partial least squares structural equation modeling to assess measurement and structural relationships. Results indicate that luxury brand perception exerts significant direct effects on purchase intention and indirect effects mediated specifically through attitude and subjective norm. Brand love influences purchase intention exclusively through these same attitudinal and normative pathways, with no significant direct effect observed. Both attitude and subjective norm significantly mediate the relationships between luxury perception, brand love, and purchase intention. Contrary to expectations, self-referencing does not moderate the attitude intention or subjective norm intention relationships, suggesting limited influence of self-related cognitive processing in this context. Theoretically, this research advances the Theory of Planned Behavior by positioning brand love as an antecedent rather than an outcome of attitudes and subjective norms, thereby integrating emotional attachment as a foundational driver within rational decision frameworks. Managerially, findings suggest that luxury brands entering mass markets should prioritize preserving symbolic heritage and cultivating emotional bonds while leveraging social validation mechanisms to translate brand love into actual purchase behavior. Limitations include the cross-sectional design restricting causal inference and the single culture Jakarta sample limiting generalizability. Future research should employ longitudinal and cross-cultural designs to examine dynamic emotional attachment processes and test model robustness across diverse consumer contexts.
Co-Authors Agung Wahyu Handaru Agus Wibowo Shailendra Singh Rana Yonis Ali Mukhtar