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All Journal Journal of Applied Data Sciences Edupreneurship; Jurnal Pendidikan Ekonomi
Agus Wibowo
State University of Jakarta
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Pengaruh Pendidikan Kewirausahaan dan Kreativitas Terhadap Intensi Berwirausaha Melalui Self-Efficacy Sebagai Variabel Mediasi pada Santri Ahsanul ’Ibad Putri Solehah; Agus Wibowo; Ari Saptono
Edupreneurship: Jurnal Pendidikan Ekonomi Vol. 2 No. 1 (2026): JUNI
Publisher : CV. Rumoh Aceh Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nx6tan29

Abstract

This study aims to determine the effect of entrepreneurship education and creativity on entrepreneurial intention through self-efficacy as a mediating variable among students at Pondok Pesantren Ahsanul 'Ibad. This research applies a quantitative approach with a survey method. The population in this study was 250 students, and a sample of 154 respondents was selected using simple random sampling based on the Slovin formula. Data collection was carried out through paper-based questionnaires with a five-point Likert scale. Data analysis used Structural Equation Modeling-Partial Least Squares (SEM-PLS) assisted by SmartPLS 4 software. The results showed that entrepreneurship education and creativity have a positive and significant direct effect on entrepreneurial intention. Furthermore, entrepreneurship education and creativity also have a significant direct effect on self-efficacy, and self-efficacy directly affects entrepreneurial intention. The mediation analysis proves that self-efficacy partially mediates the relationship between entrepreneurship education and creativity on entrepreneurial intention. This indicates that a high level of entrepreneurship knowledge and creativity will significantly foster entrepreneurial intention when driven by strong individual self-confidence.
From Luxury to Mass Market: How Brand Love and Luxury Perception Drive Purchase Intentions Through TPB Risky Rahmawati Pinardi; Agung Wahyu Handaru; Agus Wibowo
Journal of Applied Data Sciences Vol 7, No 2: May 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i2.1246

Abstract

This study examines psychological mechanisms shaping consumer purchase intentions for mass market products from former luxury brands. Grounded in the Theory of Planned Behavior and attachment theory, we investigate how luxury brand perception and brand love influence attitudes and subjective norms as antecedents of behavioral intention. Data were collected from 868 Jakarta consumers through an online survey and analyzed using partial least squares structural equation modeling to assess measurement and structural relationships. Results indicate that luxury brand perception exerts significant direct effects on purchase intention and indirect effects mediated specifically through attitude and subjective norm. Brand love influences purchase intention exclusively through these same attitudinal and normative pathways, with no significant direct effect observed. Both attitude and subjective norm significantly mediate the relationships between luxury perception, brand love, and purchase intention. Contrary to expectations, self-referencing does not moderate the attitude intention or subjective norm intention relationships, suggesting limited influence of self-related cognitive processing in this context. Theoretically, this research advances the Theory of Planned Behavior by positioning brand love as an antecedent rather than an outcome of attitudes and subjective norms, thereby integrating emotional attachment as a foundational driver within rational decision frameworks. Managerially, findings suggest that luxury brands entering mass markets should prioritize preserving symbolic heritage and cultivating emotional bonds while leveraging social validation mechanisms to translate brand love into actual purchase behavior. Limitations include the cross-sectional design restricting causal inference and the single culture Jakarta sample limiting generalizability. Future research should employ longitudinal and cross-cultural designs to examine dynamic emotional attachment processes and test model robustness across diverse consumer contexts.
Co-Authors Agung Wahyu Handaru Ari Saptono Putri Solehah Risky Rahmawati Pinardi