Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Didik Gunawan
Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Determinan Keputusan Pembelian iPhone di Kalangan Generasi Z Dalam Mendukung Pertumbuhan Ekonomi Digital Dayu Sobirin; Hafiz Fathan lubis; Didik Gunawan; Willy Cahyadi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 12 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i12.2329

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan gaya hidup hedonis terhadap keputusan pembelian iPhone di kalangan Generasi Z serta peran moderasi gaya hidup hedonis pada hubungan tersebut. Penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 97 responden Generasi Z pengguna iPhone di Kota Tebing Tinggi yang dipilih melalui teknik non-probability sampling. Data dikumpulkan melalui survei daring dan dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk dan gaya hidup hedonis berpengaruh signifikan terhadap keputusan pembelian. Namun, gaya hidup hedonis tidak memoderasi hubungan antara kualitas produk dan keputusan pembelian. Nilai Adjusted R² sebesar 0,534 menunjukkan bahwa model mampu menjelaskan 53,4% varians pada keputusan pembelian. Penelitian ini memberikan kontribusi teoritis terhadap perilaku konsumen digital dan implikasi praktis bagi strategi pemasaran produk premium di era ekonomi digital Indonesia.
Pengaruh Promosi Dan Kemudahan Akses Terhadap Minat Belanja Pengguna Tiktok Shop Tebing Syahbandar Maulana Ridho Pratama Damanik; Didik Gunawan; Willy Cahyadi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 2 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i2.2526

Abstract

This study aims to determine the influence of promotion and ease of access on the shopping interest of TikTok Shop users in Tebing Syahbandar. This research employs a quantitative descriptive approach. The study population consists of TikTok Shop users in Hamlet 3, Penggalangan Village, Tebing Syahbandar District. As the exact size of the population was unknown, the sample size was determined using Cochran's formula, resulting in 96.04, which was rounded to 96 respondents. Primary data sources were used; data were collected through questionnaires distributed to respondents and processed using SPSS 25 analysis software. The analysis results indicate that the first hypothesis is accepted, meaning the Promotion variable (X1) influences the shopping interest (Y) of TikTok Shop users in Tebing Syahbandar. The second hypothesis is accepted, meaning the Ease of Access variable (X2) influences the shopping interest (Y) of TikTok Shop users in Tebing Syahbandar. The third hypothesis is accepted, meaning the variables of Promotion (X1) and Ease of Access (X2) simultaneously influence the shopping interest (Y) of TikTok Shop users in Tebing Syahbandar.
Co-Authors Cahyadi, Willy Dayu Sobirin Hafiz Fathan lubis Maulana Ridho Pratama Damanik