Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Administrasi Bisnis (J-Adbis)
Debby Kania Bustami
Politeknik Negeri Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of TikTok Hidden-Gem Culinary Reviews on Brand Attitude and Purchase Intention   Debby Kania Bustami; Siska Noviaristanti
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2026): Mei 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v6i1.12663

Abstract

This study examines the influence of emotional appeal, influencer attractiveness, influencer trustworthiness, and influencer expertise on consumers’ attitudes toward brands and purchase intentions among TikTok users in Indonesia, grounded in the Source Credibility Theory framework. The research focuses on “hidden gem” culinary review content. Data were collected through an online questionnaire using a five-point Likert scale from 239 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model confirms satisfactory reliability and validity across all constructs. All five hypotheses are empirically supported. Attitude toward the brand is found to be the strongest predictor of purchase intention (β = 0.696) and serves as a central mediator between influencer credibility and consumers’ behavioral intentions. Emotional appeal exhibits the strongest effect on brand attitude (β = 0.335), followed by trustworthiness (β = 0.302), attractiveness (β = 0.237), and influencer expertise (β = 0.203). These findings extend the application of Source Credibility Theory to a relatively underexplored context and provide practical guidance for culinary businesses in designing more effective influencer marketing collaborations.
Orientasi Pemasaran Hijau dan Kemasan Ramah Lingkungan Menuju Tujuan Pembangunan Berkelanjutan: Studi Empiris Konsumen Makanan Organik di Kota Bandung Triana Ananda Rustam; Ananda Mellyssa Quratul Ain; Debby Kania Bustami
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10970

Abstract

This study examines the impact of green marketing orientation and eco-packaging on sustainable consumption behavior among organic food consumers in Bandung. The research investigates six dimensions of green marketing orientation (green product orientation, green promotion orientation, and green ethical commitment) and three dimensions of eco-packaging (material sustainability, packaging functionality, and environmental information on packaging). Data were collected from 120 respondents who had purchased organic food products using a structured questionnaire. Multiple linear regression analysis was conducted to test the proposed hypotheses. The results reveal that green product orientation, green promotion orientation, green ethical commitment, material sustainability, and environmental information on packaging significantly influence sustainable consumption behavior. However, packaging functionality did not show a significant effect. These findings highlight the importance of product-related sustainability attributes, ethical communication, and eco-friendly packaging in influencing consumer behavior. The study contributes to the literature by providing empirical evidence from an Indonesian urban context and offers insights for businesses to enhance their sustainability strategies.
Co-Authors Ananda Mellyssa Quratul Ain Siska Noviaristanti Triana Ananda Rustam