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MODEL EKOSISTEM INOVASI UNIVERSITAS (STUDI KASUS DI BANDUNG TECHNO PARK) Sahara Syarifatul Choeriyah; Siska Noviaristanti
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 2 (2021): JABM Vol. 7 No. 2, Mei 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.2.451

Abstract

The establishment of a national innovation system is necessary to encourage innovation and socio-economic development. The most important thing in the innovation system is the collaboration of academic, business, community, and government in the innovation ecosystem. The purpose of this study is to determine the actors involved from each entity in the innovation ecosystem, the relationship between actors, and the impact of the relationship between actors. Through case study research method with the object of research at Bandung Techno Park at Telkom University, this study investigates the mutual relationship between entities. Value network analysis is then used to model the innovation ecosystem. This study uses a qualitative method with data collection through interviews with 14 speakers representing each entity. The research results obtained that not all entities have actors who involved in the innovation ecosystem. Some obstacles such as the quality of research, lack of researchers’ ability to see market conditions so that innovative products are considered not following the needs of consumers and industries in Indonesia that dominated by agricultural-based industries becomes a difficulty in commercializing technological innovation through licensing. This research shows that BTP’s role as Technology Transfer Officer still has shortcomings to align the results of research from academic with business needs. In addition, government regulation has not fully sided with domestic technological innovations to develop. Keywords: university, innovation ecosystem, value network analysis, qualitative method, techno park.
Startup Characteristics and The Role of Business Incubators in Indonesia Adhia Ika Wahyuni; Siska Noviaristanti
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.251

Abstract

One of the positive results of digital transformation in Indonesia is a fairly advanced startup developed and has contributed to Indonesia’s GDP. The issue of success of several Indonesian startups such as Gojek, Traveloka, Tokopedia, and Bukalapak triggered the community to flock to establish a startup, but the startup was established without going through a business incubation program, while business incubators in Indonesia have been around since 1994 long before the startup was founded. This is different from overseas, where startups such as Airbnb and Dropbox, alumni of business incubators, have achieved more than $30 billion USD. This study was conducted to investigate the startup models and the business incubator services that include 992 startups and 23 business incubators in Indonesia. The analysis technique used in this study is a descriptive analysis by identifying websites of 992 startup and 23 business incubators. Sampling was done by the non-probability sampling method with saturation sampling method (census). The data used are startup registered in Indonesia Mapping & Database Startup 2018 and business incubator in Indonesia. The results show that startups with independent model dominate business in Indonesia, with private ownership and from indigenous people. As for services from business incubators in Indonesia, they have provided key services to create sustainability from technopreneurship. Keywords: startup model, startup ownership, startup origin, business incubator, Indonesia
Perancangan Ulang Signage dan Wayfinding untuk Meningkatkan Brand Image pada Studi Kasus di Owabong Waterpark Anggis Rizky Wiyaringtyas; Donny Trihanondo; Siska Noviaristanti
SPECTA Journal of Technology Vol. 5 No. 1 (2021): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1324.375 KB) | DOI: 10.35718/specta.v5i1.312

Abstract

Owabong Waterpark is a water tourism object located in Purbalingga District, Central Java. With the title as the most complete water tourism in Central Java, the Owabong Waterpark brand is famous. However, this phenomenon is not supported by the existence of signage and wayfinding as visual identities and information media. The lack of visible signage and wayfinding as directional media and the inconsistency of signage and wayfinding designs make it difficult for visitors to find information. Currently, the existence of signage and wayfinding does not only function as a signpost that can only be appreciated or seen. More than that, for the company itself, innovation from signage and wayfinding can also function as a business medium that can increase company revenue. To create solutions to existing problems, signage and wayfinding designs were developed. The research was conducted using literature methods, observation, interviews, and questionnaires with the results of the Owabong Waterpark signage and wayfinding need a redesign. By carrying out in-depth research and planning a design concept that is mature and in accordance with the existing phenomena in Owabong Waterpark, it is hoped that it will be the right solution to respond to signage and wayfinding problems.
SIMULATION OF CHECK-IN QUEUE MODEL AT SUPADIO PONTIANAK AIRPORT DURING COVID-19 PANDEMIC TIME Jonfort Sony Hasaoran Hutabarat; Gadang Ramantoko; Siska Noviaristanti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.10646

Abstract

The Covid-19 pandemic has changed the order of human life in the world, including Indonesia. In order to avoid the transmission of the Covid-19 virus, a health protocol in the form of maintaining a distance between humans must be 1 meter apart. The check-in area at the airport is one of the places that must receive attention in implementing this health protocol. With the health protocol and the addition of checking flight documents at the check-in counter, it causes additional time in the passenger departure process. Therefore, if it is not managed properly, it can become a problem that creates long queues and creates inconvenience to the passengers. In this study using field observations by recording queues at the check-in area of Supadio Pontianak airport on March 18-27 2021 to describe the conditions and time required for each passenger in the queue system at the airport and provide the best queuing simulation that can be used at the airport. Supadio during the Covid-19 Pandemic. This study uses R studio to examine the dynamic behavior of the observed data. Exploration of the dynamic behavior of the data is done by entering the observed data into the Simmer simulation model. From the results of the observation data will be the baseline to be tested and the best will be selected as the baseline model. The baseline model uses a Markovian model with stochasticity represented by exponential, Poisson, erlang and normal distributions for arrival time, inter-arrival and service. The criteria for selecting the best model is a model based on parameters obtained from observation data which gives the best total time and waiting time. Then to be able to get a model that is flexible and can be used as an extrapolation to the normal period, it is necessary to do stress analysis. Stress analysis of the baseline model is carried out by introducing the q factor. The q factor serves as a rate multiplicator. The model will be in a more stressful condition as the value of q increases. The simulation uses the Baseline model which is applied to the stress test (Extrapolation-n model), where it can be concluded that the current check-in system is quite resilient to changes in passenger load. In other words, with the current service time and check-in counters that are always open three times, the passenger arrival speed of 100 times from the pandemic period can still be served without the system experiencing a break down.
Analysis of The Use of Mobile Banking Applications Using The Unified Theory of Acceptance and Use of Technology 3 (UTAUT3) and Perceived Security Models For PT BCA Digital Customers Timothy Hans Wijaya; Siska Noviaristanti
Journal Research of Social Science, Economics, and Management Vol. 3 No. 12 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i12.679

Abstract

The current digital era 4.0 encourages various business sectors to carry out digital transformation, one of which is carried out by the banking sector which is starting to utilize smartphone technology in conducting digital-based banking financial transactions using mobile banking applications. This study aims to analyze the factors that influence the use of BLU Mobile Banking, The research model used in this study is the UTAUT-3 model with the expansion of the model by adding perceived security to customers using mobile banking, which examines the extent to which the construction of PE, EE, SI, FC, HM, HB, PV, PI and PS affects the Behavioural Intention and Use Behavior of Mobile Banking BLU. This study used a quantitative approach with purporsive sampling using the slovin formula with a total of 400 respondents. Data was analyzed using Partial Least Square (PLS) and Structural Equation Modeling (SEM) with SmartPLS data processing tools. The results showed that PE, HM, HB, PI, PS had a positive effect on BI. EE ,SI ,FC ,PV does not have a positive effect on BI. FC, HB and BI have a positive influence on UB. The influence on Behavioral Intention is 58%, while the influence on Use Behavior is 60%. This research can be used as a reference for BLU to focus on implementing mobile banking services as the main strategy in carrying out digital transformation.
Factors Analysis Of Digital Transformation Challenges In Alfamart Company Zaimah Nabila, Farah; Noviaristanti, Siska
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1167

Abstract

Technological advancements occur continuously without our notice, requiring us to adapt to them in all aspects of life. Most firms now recognize the importance of digital transformation as a strategy for improving services and business efficiency. Alfamart, a minimarket company in Indonesia's retail industry, is facing a technological transformation. Alfamart offers a range of product categories to accommodate diverse family requirements. The acceleration of digital transformation in Indonesia necessitates the application of digital technology as a digital platform that serves as the foundation for the Industry 4.0 ecosystem by including technologies such as IoT, big data, artificial intelligence, and augmented reality. This study uses quantitative and descriptive approaches to identify the characteristics that challenge digital transformation at PT Sumber Alfaria Trijaya, Tbk (Alfamart), particularly in the International Business & Technology division. The research employs two-factor analyses: CFA (Confirmatory Factor Analysis) and EFA (Exploratory Factor Analysis). According to the research results, 4 (four) factors influencing Alfamart's digital transformation, particularly in the International Business & Technology section, shape the company's digital transformation issues. These challenges include IT, digitalization, digital business, and digital skills.
Analisis Pengaruh Drivers dan Barriers Terhadap Tingkat Kesiapan UMKM Dalam Menghadapi Transformasi Digital pada UMKM Mitra Binaan Rumah BUMN Bandung Firdaus, Muhamad Aditia; Noviaristanti, Siska
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16996

Abstract

Transformasi digital menjadi salah satu tantangan bagi sektor bisnis UMKM. Data kemenkop UMKM menyatakan bahwa sekitar 70,2% umkm menghadapi kendala ketika melakukan transformasi digital. Situasi pandemi COVID-19 memperburuk keadaan dengan berbagai kebijakan yang diberlakukan oleh pemerintah. Ekosistem bisnis di Indonesia juga selalu mengedepankan efisiensi pada operasional bisnis mereka, sehingga Transformasi Digital menjadi cara yang cocok untuk menjembatani kebutuhan bisnis. Penelitian ini ditujukan untuk melihat pengaruh faktor Drivers dan Barriers terhadap kesiapan Transformasi Digital pada UMKM mitra binaan Rumah BUMN. Faktor Drivers terdiri dari 10 indikator, Barriers terdiri dari 11 indikator pernyataan, dan Kesiapan Transformasi Digital memiliki 7 indikator pernyataan. Objek penelitian yaitu Rumah BUMN merupakan organisasi yang bergerak pada pengembangan bisnis UMKM untuk membentuk Digital Economy Ecosystem yang menjadi tujuan dari Kementrian BUMN, sehingga sangat cocok untuk dijadikan objek penelitian dengan topik Transformasi Digital. Penelitian ini menggunakan metode kuantitatif dengan menguji hubungan hipotesis di antara variabel yang diteliti. Metodologi yang digunakan berdasarkan pada pendekatan induktif dengan mengumpulkan data melalui kuesioner dari 101 sampel, dengan responden yang merupakan UMKM aktif mitra binaan Rumah BUMN. Temuan penelitian mengungkapkan bahwa tingkat kesiapan transformasi digital pada UMKM Mitra Binaan Rumah BUMN tergolong tinggi. Selanjutnya, variabel drivers berdampak secara positif dan signifikan terhadap variabel kesiapan transformasi digital, sedangkan variabel barriers berdampak positif namun dengan hubungan yang tergolong lemah. Hasil penelitian ini diharapkan bisa menjadi pertimbangan Rumah BUMN dalam membina dan membantu UMKM untuk bertransformasi dari bisnis konvensional ke bisnis berbasis digital, terkhusus pada faktor-faktor yang menjadi pendorong UMKM dalam bertransformasi
The Influence of Business, Technology and HR Transformation Strategies on ESG (Environmental, Social & Governance) Performance in the Indonesian Energy Industry Rivanodi, Rivanodi; Noviaristanti , Siska
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1257

Abstract

This study aims to investigate the influence of business transformation strategies, technology and HR on ESG (Environmental, Social & Governance) performance in the energy industry in Indonesia. With the background of awareness of the importance of maintaining long-term company stability, companies are now focusing on business actions that can coexist with the environment and provide positive social impacts. Through a quantitative approach, this study assesses the relationship between transformation strategies and ESG performance, as well as their impact on companies and stakeholders. This study uses secondary data with a research population of companies in the energy sector listed on the IDX. Sample selection was carried out using the purposive sampling judgment method. This approach uses the SEM research model using smartPLS software in data management. The results of the study indicate that the construct of the three transformation strategies, namely technology and HR, can improve ESG performance through the role of business transformation as a connecting moderator. By focusing on these three aspects, the company is expected to optimize ESG performance while simultaneously creating long-term positive impacts for the environment and society.
Extended UTAUT2-Based Analysis of User Acceptance of EIGER’s Mobile Shopping App Primanola Perdananti; Siska Noviaristanti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 7 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i7.782

Abstract

This study investigates user acceptance of the EIGER Adventure mobile application, designed to enhance online shopping convenience for outdoor gear enthusiasts in Indonesia. The research employs an extended UTAUT2 model, incorporating Perceived Risk and Trust variables, to analyze factors influencing consumer behavior. A purposive sampling method was used to collect data from 478 respondents who are active users of the EIGER application. The research adopts a quantitative approach, with data analyzed using Structural Equation Modeling (SEM) through SmartPLS 4. The results indicate that Social Influence and Trust significantly affect Behavioral Intention to use the app, while Habit influences both Behavioral Intention and Use Behavior. Furthermore, Behavioral Intention was found to have a positive impact on Use Behavior, suggesting that users’ intention to use the app strongly predicts actual usage behavior. These findings offer valuable insights into the factors driving user acceptance and app adoption, emphasizing the importance of Trust and Social Influence in shaping consumer behavior. The study also highlights the role of Habit in both the intention to use and actual usage of mobile shopping apps. Based on these findings, the study provides recommendations for strategies to improve user engagement and optimize the development of mobile shopping apps, particularly in the outdoor gear industry, to better meet consumer expectations and enhance the overall shopping experience
Analysis Of Epuskesmas Adoption In Tasikmalaya Regency Using Utaut Model Ramadhani, Fauzia; Noviaristanti, Siska
Blantika: Multidisciplinary Journal Vol. 2 No. 7 (2024): Special Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v2i7.123

Abstract

The 4.0 Revolution has rendered information technology an indispensable necessity in human life. Technological progress, particularly in healthcare, offers significant conveniences. The healthcare sector's technological evolution is marked by the digital transformation of Community Health Center (Puskesmas) information systems, with ePuskesmas becoming one such system. ePuskesmas serves as an online and integrated Puskesmas information system following the standards set by the Ministry of Health of the Republic of Indonesia through the Puskesmas Information System (SIP). Despite not being universally implemented, particularly in Tasikmalaya District, this study uses the UTAUT model. Variables include Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Behavioral Intention, and Use Behavior. This study uses a quantitative method by distributing online questionnaires to ePuskesmas users in 40 Puskesmas in Tasikmalaya District. All collected data met validity and reliability criteria and were assessed using SmartPLS 4.0 software. Hypotheses were tested using Partial Least Square Structural Equation Modeling (PLS-SEM), revealing that Performance Expectancy and Effort Expectancy significantly and positively influence Behavioral Intention. Behavioral Intention and Facilitating Conditions significantly and positively impact the Use Behavior of ePuskesmas.