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Development of the Culture-Based Batik Trusmi Industrial Zone Ronan Afrizal Hadi; Khaerudin Imawan; Leni Rohida
Apollo: Journal of Tourism and Business Vol. 4 No. 2 (2026): May 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i2.628

Abstract

Batik Trusmi Industrial Area is a culture-based creative economy center in Cirebon Regency which is not only known as a producer but also as a cultural tourism destination. The purpose of this study is to explain the role of culture-based tourism communication in conservation and development in the Batik Trusmi Area, as well as identifying obstacles in developing the area in relation to its conservation and the role of the local communities and tourists in sustaining the area. In order to achieve this objective, the author utilizes a qualitative research design with the descriptive approach which includes in-depth interviews, observations, and documentation among batik artisans, managers of batik shops, tourists, and micro, small, and medium enterprises (MSMEs). The findings reveal that culture-based tourism communication plays an essential role in the delivery of the values, meanings, and philosophy of batik to tourists via direct communication and culture education. Nevertheless, there are some obstacles in developing the area such as artisan regeneration, printed batik competition, and the lack of supporting facilities. The involvement of the local communities and tourists play important roles in building the area identity as a sustainable cultural tourism destination.
TikTok Content Analysis on Perceptions of Masculinity: A Case Study of @ZAAFERINDONESIA Aliifa Nazlizasandi; Khaerudin Imawan; Rahmayanti
Athena: Journal of Social, Culture and Society Vol. 4 No. 1 (2026): January 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v4i1.491

Abstract

Fashion serves as a social communication and influence-presentation tool that reflects the culture, values, social habits and even the profession of people. Among Muslim Men's Clothing we have particularly garment elements that are used to construct an image of powerful and dominating masculinity. The aim of this research is TikTok account analysis @zaaferindonesia, a Muslim man fashion brand. Through the use of Roland Barthes Semiotics that is applied to their visual marketing, Zaafer Indonesia constructs a masculinity imagery. Data was collected by analyzing the brand’s social media posts, particularly those that included men in flashy environments wearing black Thawb. The researchers’ analysis shows that the thawb's black color is loaded with connotative meanings of strength, grace and authority, while vibrant purple background enhances associations with success and high social status. This indoctrination promotes a myth that, ala Muslim style, real manliness is associated with being bold, assertive and top gun. The findings of the research indicate that representations of Muslim fashion are suggestive, not only about aesthetics for both men and women, but also gendering practices, social identity and difference. Learn how semiotics in branding strategies can assist the fashion industry to build an image that corresponds with the target market's values and tastes.
Construction of The Meaning of “Aku memaafkan” in the Lyrics of the Song “Jernih” By Kunto Aji Diva Rahmanto; Khaerudin Imawan; Aghnia Dian Lestari
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.780

Abstract

Music plays an important role as a medium of communication in conveying reflective and emotional messages through lyrics that can be interpreted personally by listeners. This is in line with Kunto Aji's statement about the human tendency to often forget the importance of talking to oneself, and to simply enjoy songs without understanding their deeper meaning. This study aims to analyze the construction of meaning of “Aku memaafkan” in the lyrics of Kunto Aji's song “Jernih”. This study uses a descriptive qualitative method, with Ferdinand De Saussure's semiotic approach and through intrapersonal communication. Data were collected through lyric analysis and interviews with listeners. The results show that the phrase “Aku memaafkan” is constructed as a meaning of releasing inner wounds, freeing oneself from past trauma, and healing efforts to achieve inner peace. The repetition of the phrase “Aku memaafkan” serves as an affirmation that strengthens an individual's internal dialogue in dealing with emotional conflicts. Listeners' interpretations reveal that the meaning of “Aku memaafkan” is not only understood symbolically but also internalized as a form of self-reflection. This study concludes that a song not only functions as an artistic work but can also be an effective communication medium in assisting the process of forgiveness.