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Construction of The Meaning of “Aku memaafkan” in the Lyrics of the Song “Jernih” By Kunto Aji Diva Rahmanto; Khaerudin Imawan; Aghnia Dian Lestari
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.780

Abstract

Music plays an important role as a medium of communication in conveying reflective and emotional messages through lyrics that can be interpreted personally by listeners. This is in line with Kunto Aji's statement about the human tendency to often forget the importance of talking to oneself, and to simply enjoy songs without understanding their deeper meaning. This study aims to analyze the construction of meaning of “Aku memaafkan” in the lyrics of Kunto Aji's song “Jernih”. This study uses a descriptive qualitative method, with Ferdinand De Saussure's semiotic approach and through intrapersonal communication. Data were collected through lyric analysis and interviews with listeners. The results show that the phrase “Aku memaafkan” is constructed as a meaning of releasing inner wounds, freeing oneself from past trauma, and healing efforts to achieve inner peace. The repetition of the phrase “Aku memaafkan” serves as an affirmation that strengthens an individual's internal dialogue in dealing with emotional conflicts. Listeners' interpretations reveal that the meaning of “Aku memaafkan” is not only understood symbolically but also internalized as a form of self-reflection. This study concludes that a song not only functions as an artistic work but can also be an effective communication medium in assisting the process of forgiveness.
Inner Peace: Behind the Lyrics of the Song “Di Akhir Perang” Noni Wulandari; Aghnia Dian Lestari
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.782

Abstract

Music serves not only as entertainment, but also as a medium of emotional communication that can represent human inner experiences through lyrics and linguistic symbols. In this context, songs are often interpreted as a space for self-reflection for listeners. This study aims to understand how inner peace is represented in the lyrics of Nadin Amizah's song Di Akhir Perang. This study uses a qualitative approach with descriptive methods and Ferdinand de Saussure's semiotic analysis, which emphasizes the relationship between the signifier and the signified. Data were obtained through text analysis of the lyrics and in-depth interviews with five listeners who had an emotional connection to the song. The results show that the lyrics of Di Akhir Perang represent an individual's emotional journey from inner conflict to inner peace. Signifiers such as “planting and reaping,” “dead hands,” “accepting feelings,” and the metaphor “the war is over” form signifieds in the form of awareness, self-acceptance, emotional recovery, and of inner peace. The informants' interpretations show similar tendencies despite different emotional experiences. This study concludes that the song Di Akhir Perang functions as a medium of emotional communication that symbolically represents human inner experiences and reinforces the role of music in communication studies.
The Concept of Transmedia Storytelling Barista on Instagram Content @_temanduduk Cunk Erlangga; Aghnia Dian Lestari
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.787

Abstract

The development of the coffee shop industry in Indonesia has encouraged businesses to implement digital communication strategies that can build emotional closeness with customers. Instagram has become an important medium in shaping brand narratives through experience-based storytelling. This study aims to examine the role of baristas as key actors in shaping service experience narratives, analyze storytelling forms through four pillars of Instagram content, and understand consumer responses to service experience-based content on the @_temanduduk Instagram account as a communication strategy to increase customer loyalty. This study uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews, observation, and documentation. The research informants include the owner, baristas, and customers of Coffee Shop @_temanduduk who were selected purposively. The results show that baristas have a dominant role in building narratives through four content pillars, namely products, service, entertainment, and trends. These four pillars form a consistent, authentic storytelling structure that represents the daily service experience. The application of transmedia storytelling principles, such as worldbuilding, continuity, performance, and spreadability, encourages emotional and participatory audience engagement. Furthermore, storytelling based on the barista's service experience is effective in building customer trust and loyalty in the digital space.