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All Journal DAS SEIN: Jurnal Pengabdian Hukum dan Humaniora
St. Muslimah Suciati
Faculty of Law, Universitas Halu Oleo, Kendari
Religion Arts Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strengthening Local Product Identity Through Trademark Protection in Sendang Mulya Sari Village, Konawe Regency Rahman Hasima; St. Muslimah Suciati; Mutia Nur Fadhilah Ruslan
DAS SEIN: Jurnal Pengabdian Hukum dan Humaniora (Journal of Legal Services and Humanities) Vol. 6 No. 1 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33756/jds.v6i1.34797

Abstract

This article sought to nurture legal consciousness and deepen the understanding of local entrepreneurs in Sendang Mulya Sari Village of trademark protection as a fundamental legal instrument for safeguarding the identity and dignity of local products. The activity was carried out in three deliberate phases: preparation, encompassing field surveys, meaningful engagement with village authorities, and a thorough examination of the community's legal vulnerabilities; implementation, opened with a pretest to capture participants' initial grasp of trademark law; and evaluation, in which a posttest was administered to reflect upon the legal knowledge internalized following material delivery. The activity drew upon face-to-face lectures and dialogic discussions, guided by an approach that was persuasive, educational, communicative, and deeply attentive to the socio-legal realities of the community. The findings bore witness to a meaningful shift in participants' legal consciousness. Prior to the intervention, 80% of participants (n=32) demonstrated very low comprehension of trademark law as a protective legal framework. Following the intervention, 60% (n=24) attained a high level of legal understanding and 20% (n=8) reached a very high level, with no participants remaining at a low comprehension level a testament to the transformative role of community-based legal education in bridging the gap between law in the books and law in action.
Co-Authors Mutia Nur Fadhilah Ruslan Rahman Hasima