<![CDATA[This article sought to nurture legal consciousness and deepen the understanding of local entrepreneurs in Sendang Mulya Sari Village of trademark protection as a fundamental legal instrument for safeguarding the identity and dignity of local products. The activity was carried out in three deliberate phases: preparation, encompassing field surveys, meaningful engagement with village authorities, and a thorough examination of the community's legal vulnerabilities; implementation, opened with a pretest to capture participants' initial grasp of trademark law; and evaluation, in which a posttest was administered to reflect upon the legal knowledge internalized following material delivery. The activity drew upon face-to-face lectures and dialogic discussions, guided by an approach that was persuasive, educational, communicative, and deeply attentive to the socio-legal realities of the community. The findings bore witness to a meaningful shift in participants' legal consciousness. Prior to the intervention, 80% of participants (n=32) demonstrated very low comprehension of trademark law as a protective legal framework. Following the intervention, 60% (n=24) attained a high level of legal understanding and 20% (n=8) reached a very high level, with no participants remaining at a low comprehension level a testament to the transformative role of community-based legal education in bridging the gap between law in the books and law in action.]]>
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