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All Journal EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Tunas: Jurnal Pendidikan Guru Sekolah Dasar
Nurisya Nurisya
Universitas Islam Negeri Raden Intan Lampung
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING BAGI UMKM KOPI MENARA DI DESA BATU KEBAYAN, LAMPUNG BARAT Ahmad Fauzan; Ashgar Ghulam Al Mahdi; Aura Nur Aini; Cikal Clavia; Fikram Taher; Nurisya Nurisya; Okta Indah Safitri; Ricky Febriansyah8; Rizkiana Bela
EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 3 No. 1 (2026): EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63324/eipm.3v.1i.176

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan kapasitas pelaku UMKM Kopi Menara di Desa Batu Kebayan, Kabupaten Lampung Barat, dalam mengelola pemasaran produk melalui media digital. Mitra kegiatan adalah pelaku UMKM Kopi Menara dan masyarakat/petani kopi yang terlibat dalam pengembangan produk kopi lokal. Metode kegiatan dilakukan melalui sosialisasi, pelatihan, dan pendampingan praktik digital marketing. Materi kegiatan mencakup perbaikan pengemasan produk, pengenalan strategi promosi digital, pembuatan konten sederhana, pengelolaan akun media sosial, serta pemanfaatan Facebook, Instagram, WhatsApp Business, dan Shopee sebagai sarana pemasaran. Hasil kegiatan menunjukkan bahwa mitra mulai memahami pentingnya identitas produk, tampilan kemasan, foto produk, deskripsi produk, dan konsistensi promosi digital dalam memperluas jangkauan pasar. Selain itu, kegiatan ini menghasilkan pemanfaatan beberapa kanal digital sebagai media promosi dan penjualan Kopi Menara. Kendala utama yang masih ditemukan adalah keterbatasan literasi digital, konsistensi pengelolaan konten, dan kemampuan mengevaluasi dampak promosi terhadap penjualan. Oleh karena itu, diperlukan pendampingan lanjutan yang berfokus pada pembuatan konten promosi, pengelolaan marketplace, dan evaluasi perkembangan penjualan secara berkala.
Development of Student Worksheets (LKPD) on Plane Figures Using Indonesian Traditional Houses for Grade IV Elementary/Islamic Elementary School Students Nurisya Nurisya; Sri Latifah; Anton Tri Hasnanto
Tunas: Jurnal Pendidikan Guru Sekolah Dasar Vol. 10 No. 2 (2025): Tunas: Jurnal Pendidikan Guru Sekolah Dasar
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/tunas.v10i2.10027

Abstract

Background: This study was motivated by the importance of developing valid and practical student worksheets (LKPD) that are student-centered to foster students' interest in learning mathematics. Aim: The study aims to examine the development process of student worksheets (LKPD) on plane figures using Indonesian traditional houses for Grade IV students. In addition, this study also aims to evaluate the feasibility of the LKPD and to assess students' and teachers' responses to the worksheets. Method: This research used a Research and Development (R&D) approach using the ADDIE model. The instrument used for data collection was a questionnaire. Result and discussions: The results show that the average validity scores from the language expert, content expert, and media expert were 95%, 90%, and 96.65%, respectively, all categorized as "highly appropriate." The small-scale trial yielded a total score of 321 out of a maximum of 450, with a feasibility percentage of 71.33%, categorized as "feasible." Meanwhile, the large-scale trial obtained a total score of 883 out of 990, with a feasibility percentage of 89.19%, classified as "highly feasible." Conclusion: Therefore, the LKPD on plane figures using Indonesian traditional houses for Grade IV Elementary/Islamic Elementary School Students meets the criteria for validity and practicality and is suitable for classroom learning.
Co-Authors Ahmad Fauzan Anton Tri Hasnanto Ashgar Ghulam Al Mahdi Aura Nur Aini Cikal Clavia Fikram Taher Okta Indah Safitri Ricky Febriansyah8 Rizkiana Bela Sri Latifah