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All Journal Perwira Journal of Community Development (PJCD) Indonesia Economic Journal
Lusiana Desy Ariswati
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mulawarman
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance

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Pengaruh Promosi Media Sosial dan Online Customer Review terhadap Keputusan Pembelian Produk Skincare Skintific Felisa Yuspira; Zahwa Fortune Callista; Persiana Natalia; Siti Fajira Amelia; Muhammad Hefni Dandino; Muhammad Ramadhani Kesuma; Lusiana Desy Ariswati
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xka72211

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Promosi Media Sosial dan Online Customer Review terhadap keputusan pembelian produk skincare Skintific. Perkembangan teknologi digital telah mengubah perilaku konsumen, di mana konsumen lebih mengandalkan media sosial dan ulasan online sebagai sumber informasi sebelum melakukan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui penyebaran kuesioner kepada 111 responden yang didominasi oleh kelompok usia 17–25 tahun. Teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa Promosi Media Sosial berpengaruh signifikan dan menjadi faktor yang paling dominan dalam mempengaruhi Keputusan Pembelian produk Skintific pada sampel ini. Sementara itu, Online Customer Review ditemukan tidak memiliki pengaruh yang signifikan terhadap Keputusan Pembelian konsumen. Secara simultan, kedua variabel tersebut tetap berpengaruh signifikan terhadap Keputusan Pembelian.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN KEWIRAUSAHAAN DAN PENGELOLAAN SUMBER DAYA ALAM BERKELANJUTAN DI KUTAI TIMUR Zainal Abidin; Rio Hariwibowo; Hairul Anwar; Lusiana Desy Ariswati; Chandika Mahendra Widaryo
Perwira Journal of Community Development Vol 6 No 2 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/rq7mdx93

Abstract

This Community Service Activity (PkM) focused on empowering business actors at the Pabrik Tahu Usaha Soya, Sangatta Utara Subdistrict, East Kutai Regency, East Kalimanta. The background is the urgency of enhancing local MSME capabilities in facing economic opportunities in the IKN era, particularly in the food industry sector facing challenges in production efficiency, cost management, and solid waste management (tofu pulp) that negatively impacts the environment. The main objectives are to improve basic entrepreneurial understanding, digital marketing adoption, and the application of sustainable natural resource management principles through the Community-Based Participatory Research (CBPR) method in the form of interactive socialization, practical training, and field visits. The results showed high participation from business actors with verbal commitments to process waste according to Circular Economy principles, such as waste separation and processing tofu pulp into animal feed. This program successfully instilled basic skills that become social capital for the development of independent and sustainable MSMEs in the local food sector. These achievements support food security and environmental sustainability in the area around IKN.
Co-Authors Chandika Mahendra Widaryo Felisa Yuspira Hairul Anwar Muhammad Hefni Dandino Muhammad Ramadhani Kesuma Persiana Natalia Rio Hariwibowo Siti Fajira Amelia Zahwa Fortune Callista Zainal Abidin