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All Journal Jurnal Dehasen Mengabdi JEBD
Faisal Abror
Universitas Baturaja
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Social Sciences

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Analisis Analisis Pengaruh Iklan Media Sosial terhadap Keputusan Pembelian di E-Commerce: PENDAHULUAN Ega Pratama; M Raka Perdiana; Kelvin Yudistira; Farrel Hansah; Faisal Abror; M Ripaldi; Destiarini Destiarini
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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The rapid growth of social media has transformed digital marketing strategies in e-commerce platforms. Social media advertising has become one of the most widely used tools by companies to attract consumers and influence purchasing decisions. This study aims to analyze the effect of social media advertising on consumer purchasing decisions in e-commerce platforms. The research applied a quantitative approach by collecting data through questionnaires distributed to active e-commerce users who frequently use social media. The collected data were analyzed using descriptive statistical methods and simple linear regression analysis. The findings indicate that social media advertising has a positive and significant influence on consumer purchasing decisions. More attractive, informative, and interactive advertisements tend to increase consumers’ interest in purchasing products through e-commerce platforms. This study is expected to provide useful insights for business actors in developing more effective digital marketing strategies through social media advertising.
Implementasi Permainan Edukatif Untuk Penguatan Literasi Keuangan Siswa Sekolah Dasar 34 OKU Faisal Abror; Ade Irwana Suciati; Nabila Hadisti Putri; Reza Tri Anggraini; Lucyana Lucyana
Jurnal Dehasen Mengabdi Vol 5 No 1 (2026): Maret
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v5i1.10660

Abstract

Financial literacy at the elementary school level is a crucial foundation for developing responsible financial behavior in the future. However, students’ understanding of basic financial management concepts remains limited. This community service activity aims to enhance students’ financial literacy through the implementation of the Cash and Coin Challenge game as an interactive and contextual learning medium at SD Negeri 34 OKU. The program employed an educative and participatory approach through material delivery, game simulation, discussions, and simple evaluations. The results indicate that students gained a better understanding of basic financial concepts, including distinguishing needs from wants, setting spending priorities, and managing money responsibly. Game-based learning effectively increased students’ engagement and motivation. This activity contributes positively to strengthening early financial literacy and can serve as an alternative contextual learning model in elementary education. Sustainable implementation and integration into formal curricula are recommended to ensure long-term impact
Co-Authors Ade Irwana Suciati Destiarini Destiarini Ega Pratama Farrel Hansah Kelvin Yudistira Lucyana, Lucyana M Raka Perdiana M Ripaldi Nabila Hadisti Putri Reza Tri Anggraini