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All Journal Journal of Digital Business and Global Economy
Muhammad Awaluddin
Universitas Telkom
Economics, Econometrics & Finance

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Factors Influencing E-Commerce Adoption in Food and Beverage MSMEs: An Extended TAM Approach With Trust and Perceived Risk Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 4 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.4.01

Abstract

The rapid growth of digital technology has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector to expand their market reach through e-commerce platforms. However, adoption remains uneven, with many businesses still reluctant to fully integrate digital tools into their operations. This study aims to examine the determinants of e-commerce adoption using an extended Technology Acceptance Model that incorporates trust and perceived risk. A quantitative survey design was employed, with data collected from 210 valid responses of food and beverage MSME owners and managers in Indonesia. Data analysis confirmed the validity and reliability of the measurement model and tested the hypothesized relationships among variables. The results show that perceived usefulness, perceived ease of use, and trust significantly influence behavioral intention, while perceived risk has no significant effect. Furthermore, both behavioral intention and attitude toward use positively affect actual usage of e-commerce platforms. The extended model explains a substantial proportion of the variance in behavioral intention (62.8%) and actual usage (55.9%). These findings provide theoretical contributions by validating the extended TAM framework in the MSME context and practical implications for policymakers, platform developers, and business owners. Enhancing perceived usefulness through training, improving ease of use through user-friendly design, and strengthening trust via secure systems are critical strategies for accelerating digital adoption.
Explaining E-Wallet Adoption Among SMEs in Indonesia: An Extended Protection Motivation Theory Approach Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.01

Abstract

This study explores the determinants of e-wallet adoption among small and medium enterprises (SMEs) in the Indonesian food and beverage sector by applying Protection Motivation Theory, extended with trust and privacy concern. A cross-sectional survey of 400 SME owners and managers was conducted using a semantic differential scale, and the data were analyzed with structural equation modeling. The measurement model demonstrated strong reliability and validity, while the structural model provided robust explanatory power. The results revealed that perceived vulnerability, perceived severity, response efficacy, and self-efficacy positively influenced intention to adopt e-wallets, whereas response cost and privacy concern had negative effects. Trust played a dual role, directly enhancing both intention and actual use, and moderating the relationship between intention and behavior. Intention was also confirmed as the key mediator linking cognitive appraisals to adoption behavior. Overall, the model explained 62% of the variance in intention and 71% in actual use, demonstrating its strong predictive capacity. These findings highlight the importance of trust, efficacy beliefs, and cost perceptions in shaping digital payment adoption, offering both theoretical insights and practical guidance for fintech providers and policymakers in emerging markets
Leveraging Digital Transformation for Sustainable Innovation and Efficiency in Indonesia’s E-Waste Management Sector Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.02

Abstract

The rapid advancement of digital technologies has reshaped organizational structures and operational processes across industries, creating new opportunities for sustainability and efficiency. In Indonesia, where electronic waste (e-waste) generation continues to rise, the integration of digital transformation into waste management practices has become increasingly critical. This study examines how digital transformation influences operational efficiency in the e- waste management sector, with sustainable innovation serving as a mediating variable. A quantitative explanatory design was adopted, utilizing survey data collected from 150 respondents representing e- waste collection, recycling, and processing organizations across Indonesia. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 to test the proposed hypotheses. The findings demonstrate that digital transformation significantly enhances sustainable innovation, and sustainable innovation positively affects operational efficiency. Moreover, the results confirm a partial mediation effect, indicating that digital transformation contributes to operational efficiency both directly and indirectly through sustainable innovation. These outcomes suggest that technology-driven strategies can improve not only performance but also environmental responsibility when guided by sustainability-oriented innovation. Theoretically, this study enriches the discourse on the intersection of digital transformation and sustainability by contextualizing it within the e-waste management sector of a developing economy. Practically, it offers insights for policymakers and practitioners seeking to align digital strategies with circular economy objectives. The study concludes that leveraging digital transformation is essential for fostering sustainable innovation and achieving long-term efficiency in Indonesia’s e-waste management ecosystem.
Transforming Local Entrepreneurs into Digital Champions: A Strategic Framework for Sustainable and Resilient Ventures Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.01

Abstract

The rise of the digital economy has redefined competitiveness for MSMEs, positioning digital empowerment as a critical pathway for business resilience and long-term sustainability. This study aims to formulate a strategic framework that explains how local entrepreneurs can progress toward becoming digital champions through structured transformation stages. Adopting a descriptive qualitative approach, the research analyses interdisciplinary literature and documentary datasets, supported by empirical evidence from national MSME empowerment programs. Data were collected from policy briefs, government reports, academic studies, and case documentation, and examined using content interpretation, framework mapping, and theoretical empirical synthesis. Findings reveal that MSME transformation is driven by the interplay of mindset, capability development, and ecosystem collaboration, which are further operationalized through the CHAMP model Customer Value, Human-Centered Innovation, Alliance and Co-Creation, Market Expansion, and Purpose-Driven Growth. Four sequential transformation phases Go Modern, Go Digital, Go Online, and Go Global demonstrate clear pathways for business reinforcement, market expansion, and global competitiveness. The study concludes that scalable MSME empowerment requires integrated interventions that simultaneously strengthen entrepreneurial identity, digital skills, and ecosystem accessibility. Future initiatives are recommended to implement longitudinal evaluation and incorporate emerging technologies to maintain adaptability in increasingly dynamic markets.
Exploring the Role of State-Owned Enterprise Branding in Realizing Digital Sovereignty and Global Competitiveness: A Qualitative Approach through the Integrated Experience Framework within the AX–BX–CX–DX Ecosystem Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.02

Abstract

This study explores the strategic role of state-owned enterprise (SOE) branding in realizing digital sovereignty and strengthening global competitiveness through the AX–BX–CX–DX Integrated Experience Framework. It aims to conceptualize how audience perception (AX), brand identity (BX), customer loyalty (CX), and digital governance (DX) interact to form a sovereign and adaptive brand ecosystem. Employing a qualitative–descriptive design, the research integrates conceptual analysis with empirical case exploration of leading Indonesian SOEs such as Telkom Indonesia, Pertamina, and BRI. Data were collected through literature synthesis, document analysis, and social listening to examine public sentiment and digital narratives. The inductive–deductive analytical approach ensured coherence and interpretive depth. Findings reveal that the synergy among AX–BX–CX–DX dimensions fosters a data-driven, human-centered brand governance system that enhances national digital legitimacy. Practically, this study highlights the need for AI-driven branding, digital talent empowerment, and ESG-oriented brand storytelling to strengthen SOEs’ competitiveness and trust capital. Theoretically, it contributes to the intersection of nation branding, experience economy, and corporate diplomacy, positioning SOEs as sovereign digital ambassadors of national identity.
Digital Business Ecosystem Strategy in Aviation : Interline Cooperation and Operational Efficiency with the Moderating Role of Digital Integration and Operational Challenges Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 3 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.3.01

Abstract

This study examines the role of interline cooperation in enhancing operational efficiency within the aviation industry from a digital business ecosystem perspective. It specifically investigates how digital integration strengthens this relationship and how operational challenges may constrain it. A qualitative case study approach was employed, using semi-structured interviews with eight aviation professionals involved in operations, network planning, and interline coordination. The data were analyzed using thematic analysis with an NVivo-style coding process. The findings reveal that interline cooperation contributes to operational efficiency by enabling network expansion, improving resource utilization, and reducing operational redundancies. The results also indicate that digital integration plays a significant role in enhancing coordination through real-time data exchange and system interoperability, thereby strengthening the effectiveness of interline cooperation. However, several operational challenges such as system incompatibility, coordination complexity, and demand mismatch were found to limit these efficiency gains. This study contributes to the literature by integrating interline cooperation, digital integration, and operational challenges within a digital business ecosystem framework to explain operational efficiency. It also provides practical insights for airline managers to optimize collaborative strategies through improved digital alignment and operational coordination.
Explaining the Adoption Gap in Digital Learning Platforms: The Role of Task-Technology Fit, Performance Expectancy, and Trust Irfan Sholeh; Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 3 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.3.20

Abstract

Tempo Institute is a digital learning platform in Indonesia that is facing the challenge that most registered users do not convert into active users. The gap between registered users and active users in this study is referred to as the adoption gap. This study aims to analyze the adoption gap at Tempo Institute by testing an integrated model that combines UTAUT2, Task-Technology Fit (TTF), and Trust. Data were collected from 400 registered users using PLS-SEM techniques to interpret and analyze the data assisted by SmartPLS 4 software. Based on the analysis of this study, Performance Expectancy is the strongest driver of user registration intention, followed by Trust and Task-Technology Fit. But, these three factors have limitations in maintaining long-term active users. Habits and Enabling Conditions are factors that determine whether users remain active on the platform. The main theoretical contribution of this study is the TTF-UTAUT2 Trust Acquisition-Retention Duality Framework, which proposes that the factors that motivate someone to register on a digital learning platform are fundamentally different from the factors that keep them actively using the platform. The differences are important to understand and close the adoption gap in digital learning platforms, especially at Tempo Institute.
Co-Authors Irfan Sholeh