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All Journal Indonesian Journal of Research and Service Studies Journal of Digital Business and Global Economy
Muhammad Awaluddin
Universitas Telkom
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Factors Influencing E-Commerce Adoption in Food and Beverage MSMEs: An Extended TAM Approach With Trust and Perceived Risk Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 4 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.4.01

Abstract

The rapid growth of digital technology has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector to expand their market reach through e-commerce platforms. However, adoption remains uneven, with many businesses still reluctant to fully integrate digital tools into their operations. This study aims to examine the determinants of e-commerce adoption using an extended Technology Acceptance Model that incorporates trust and perceived risk. A quantitative survey design was employed, with data collected from 210 valid responses of food and beverage MSME owners and managers in Indonesia. Data analysis confirmed the validity and reliability of the measurement model and tested the hypothesized relationships among variables. The results show that perceived usefulness, perceived ease of use, and trust significantly influence behavioral intention, while perceived risk has no significant effect. Furthermore, both behavioral intention and attitude toward use positively affect actual usage of e-commerce platforms. The extended model explains a substantial proportion of the variance in behavioral intention (62.8%) and actual usage (55.9%). These findings provide theoretical contributions by validating the extended TAM framework in the MSME context and practical implications for policymakers, platform developers, and business owners. Enhancing perceived usefulness through training, improving ease of use through user-friendly design, and strengthening trust via secure systems are critical strategies for accelerating digital adoption.
Explaining E-Wallet Adoption Among SMEs in Indonesia: An Extended Protection Motivation Theory Approach Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.01

Abstract

This study explores the determinants of e-wallet adoption among small and medium enterprises (SMEs) in the Indonesian food and beverage sector by applying Protection Motivation Theory, extended with trust and privacy concern. A cross-sectional survey of 400 SME owners and managers was conducted using a semantic differential scale, and the data were analyzed with structural equation modeling. The measurement model demonstrated strong reliability and validity, while the structural model provided robust explanatory power. The results revealed that perceived vulnerability, perceived severity, response efficacy, and self-efficacy positively influenced intention to adopt e-wallets, whereas response cost and privacy concern had negative effects. Trust played a dual role, directly enhancing both intention and actual use, and moderating the relationship between intention and behavior. Intention was also confirmed as the key mediator linking cognitive appraisals to adoption behavior. Overall, the model explained 62% of the variance in intention and 71% in actual use, demonstrating its strong predictive capacity. These findings highlight the importance of trust, efficacy beliefs, and cost perceptions in shaping digital payment adoption, offering both theoretical insights and practical guidance for fintech providers and policymakers in emerging markets
Leveraging Digital Transformation for Sustainable Innovation and Efficiency in Indonesia’s E-Waste Management Sector Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.02

Abstract

The rapid advancement of digital technologies has reshaped organizational structures and operational processes across industries, creating new opportunities for sustainability and efficiency. In Indonesia, where electronic waste (e-waste) generation continues to rise, the integration of digital transformation into waste management practices has become increasingly critical. This study examines how digital transformation influences operational efficiency in the e- waste management sector, with sustainable innovation serving as a mediating variable. A quantitative explanatory design was adopted, utilizing survey data collected from 150 respondents representing e- waste collection, recycling, and processing organizations across Indonesia. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 to test the proposed hypotheses. The findings demonstrate that digital transformation significantly enhances sustainable innovation, and sustainable innovation positively affects operational efficiency. Moreover, the results confirm a partial mediation effect, indicating that digital transformation contributes to operational efficiency both directly and indirectly through sustainable innovation. These outcomes suggest that technology-driven strategies can improve not only performance but also environmental responsibility when guided by sustainability-oriented innovation. Theoretically, this study enriches the discourse on the intersection of digital transformation and sustainability by contextualizing it within the e-waste management sector of a developing economy. Practically, it offers insights for policymakers and practitioners seeking to align digital strategies with circular economy objectives. The study concludes that leveraging digital transformation is essential for fostering sustainable innovation and achieving long-term efficiency in Indonesia’s e-waste management ecosystem.
Transforming Local Entrepreneurs into Digital Champions: A Strategic Framework for Sustainable and Resilient Ventures Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.01

Abstract

The rise of the digital economy has redefined competitiveness for MSMEs, positioning digital empowerment as a critical pathway for business resilience and long-term sustainability. This study aims to formulate a strategic framework that explains how local entrepreneurs can progress toward becoming digital champions through structured transformation stages. Adopting a descriptive qualitative approach, the research analyses interdisciplinary literature and documentary datasets, supported by empirical evidence from national MSME empowerment programs. Data were collected from policy briefs, government reports, academic studies, and case documentation, and examined using content interpretation, framework mapping, and theoretical empirical synthesis. Findings reveal that MSME transformation is driven by the interplay of mindset, capability development, and ecosystem collaboration, which are further operationalized through the CHAMP model Customer Value, Human-Centered Innovation, Alliance and Co-Creation, Market Expansion, and Purpose-Driven Growth. Four sequential transformation phases Go Modern, Go Digital, Go Online, and Go Global demonstrate clear pathways for business reinforcement, market expansion, and global competitiveness. The study concludes that scalable MSME empowerment requires integrated interventions that simultaneously strengthen entrepreneurial identity, digital skills, and ecosystem accessibility. Future initiatives are recommended to implement longitudinal evaluation and incorporate emerging technologies to maintain adaptability in increasingly dynamic markets.
Exploring the Role of State-Owned Enterprise Branding in Realizing Digital Sovereignty and Global Competitiveness: A Qualitative Approach through the Integrated Experience Framework within the AX–BX–CX–DX Ecosystem Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.02

Abstract

This study explores the strategic role of state-owned enterprise (SOE) branding in realizing digital sovereignty and strengthening global competitiveness through the AX–BX–CX–DX Integrated Experience Framework. It aims to conceptualize how audience perception (AX), brand identity (BX), customer loyalty (CX), and digital governance (DX) interact to form a sovereign and adaptive brand ecosystem. Employing a qualitative–descriptive design, the research integrates conceptual analysis with empirical case exploration of leading Indonesian SOEs such as Telkom Indonesia, Pertamina, and BRI. Data were collected through literature synthesis, document analysis, and social listening to examine public sentiment and digital narratives. The inductive–deductive analytical approach ensured coherence and interpretive depth. Findings reveal that the synergy among AX–BX–CX–DX dimensions fosters a data-driven, human-centered brand governance system that enhances national digital legitimacy. Practically, this study highlights the need for AI-driven branding, digital talent empowerment, and ESG-oriented brand storytelling to strengthen SOEs’ competitiveness and trust capital. Theoretically, it contributes to the intersection of nation branding, experience economy, and corporate diplomacy, positioning SOEs as sovereign digital ambassadors of national identity.
Digital Business Ecosystem Strategy in Aviation : Interline Cooperation and Operational Efficiency with the Moderating Role of Digital Integration and Operational Challenges Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 3 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.3.01

Abstract

This study examines the role of interline cooperation in enhancing operational efficiency within the aviation industry from a digital business ecosystem perspective. It specifically investigates how digital integration strengthens this relationship and how operational challenges may constrain it. A qualitative case study approach was employed, using semi-structured interviews with eight aviation professionals involved in operations, network planning, and interline coordination. The data were analyzed using thematic analysis with an NVivo-style coding process. The findings reveal that interline cooperation contributes to operational efficiency by enabling network expansion, improving resource utilization, and reducing operational redundancies. The results also indicate that digital integration plays a significant role in enhancing coordination through real-time data exchange and system interoperability, thereby strengthening the effectiveness of interline cooperation. However, several operational challenges such as system incompatibility, coordination complexity, and demand mismatch were found to limit these efficiency gains. This study contributes to the literature by integrating interline cooperation, digital integration, and operational challenges within a digital business ecosystem framework to explain operational efficiency. It also provides practical insights for airline managers to optimize collaborative strategies through improved digital alignment and operational coordination.
Explaining the Adoption Gap in Digital Learning Platforms: The Role of Task-Technology Fit, Performance Expectancy, and Trust Irfan Sholeh; Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 3 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.3.20

Abstract

Tempo Institute is a digital learning platform in Indonesia that is facing the challenge that most registered users do not convert into active users. The gap between registered users and active users in this study is referred to as the adoption gap. This study aims to analyze the adoption gap at Tempo Institute by testing an integrated model that combines UTAUT2, Task-Technology Fit (TTF), and Trust. Data were collected from 400 registered users using PLS-SEM techniques to interpret and analyze the data assisted by SmartPLS 4 software. Based on the analysis of this study, Performance Expectancy is the strongest driver of user registration intention, followed by Trust and Task-Technology Fit. But, these three factors have limitations in maintaining long-term active users. Habits and Enabling Conditions are factors that determine whether users remain active on the platform. The main theoretical contribution of this study is the TTF-UTAUT2 Trust Acquisition-Retention Duality Framework, which proposes that the factors that motivate someone to register on a digital learning platform are fundamentally different from the factors that keep them actively using the platform. The differences are important to understand and close the adoption gap in digital learning platforms, especially at Tempo Institute.
Google's Sustainable Business Strategy: Synthesis of the 5Ps Framework, Creating Shared Value, ESG, and SDGs Fonny Arisandy Jacob; Mohamad Rizan; Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 4 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.4.01

Abstract

This paper aims to describe Google's sustainable business strategy as a single, document-based case study. This study uses a descriptive qualitative approach with a documentary case study method, analyzing the Google Environmental Report 2026 as the main source of cases, complemented by supporting academic literature. Five analytical lenses are used in an integrated manner to describe the strategy, namely Henry Mintzberg's 5Ps of Strategy, Deliberate Strategy and Emergent Strategy, Porter and Kramer's Creating Shared Value, and ESG and SDGs frameworks. The results show that Google's sustainability strategy includes large-scale clean energy procurement, supply chain transformation, circular product innovation, and structured sustainability governance. In terms of emissions, Google reported a 3% decrease in Scope 2 emissions, while Scope 1 and Scope 3 emissions increased by 20% and 25%, respectively, in the same reporting period. This research contributes to providing an integrated picture of how the five frameworks can be used together to describe the sustainability strategy of a global technology company.
The Effect of Market Attractiveness and Company Capability on Emergent Value Creation Strategy and Sustainable Company Performance (A Study of Digital Industry Service Companies in Jakarta) Chairudin Mirza Taufik; Mohamad Rizan; Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 4 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.4.02

Abstract

This study examines how market conditions and organizational capability are translated into sustainability-oriented performance, with Emergent Value Creation Strategy (EVCS) considered as a mediating process. The data were obtained from 50 owners and managers of digital creative service firms operating within a telecommunications incubation ecosystem in Jakarta. A quantitative explanatory approach was applied, and the higher-order measurement and mediation model was estimated using partial least squares structural equation modeling. The results show that both Market Attractiveness and Company Capability are positively associated with EVCS. Company Capability also has a significant direct relationship with Sustainability Company Performance, while EVCS records the largest direct coefficient for that outcome. Market Attractiveness, however, does not significantly affect performance through a direct path. Its effect is transmitted through EVCS, whereas the effect of Company Capability is only partly mediated. These findings indicate that an attractive market creates possibilities rather than assured results. Economic, social, and environmental performance becomes more likely when market insight is supported by usable resources and stakeholder-oriented routines involving dialogue, access, risk assessment, and transparency. The study contributes to research on digital service firms by explaining emergent value creation as the process through which external opportunity and internal capability are connected with multidimensional sustainability performance.
Navigating Governance Asymmetry in Sustainable Infrastructure Transformation: Integration of ESG Architecture and Digitalization in Ministries of Public Works (KemenPU) and Local Governments Ayu Purnamasari Asih; Mohamad Rizan; Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 4 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.4.03

Abstract

Sustainable infrastructure transformation demands the integration of Environmental, Social, and Governance (ESG) principles into public sector business strategies. The Ministry of Public Works has issued a number of centrally designed policy instruments the Building Management Information System (SIMBG), the Green Building Mandate (BGH), the Domestic Component Level (TKDN) obligations, and State Property grants to local governments but their implementation at the regional level remains uneven. This research questions how governance asymmetry between the central and regional governments affects the adoption of sustainable infrastructure standards, through what mechanisms policy instruments are distorted into administrative compliance, and what kind of governance models can position ministries as strategic orchestrators. The study uses a qualitative plural case study design based on document analysis on secondary sources available to the public, for the period 2021–2025, with four purposively selected policy cases. The evidence relies mainly on regulations, official evaluation results, and the findings of state audit bodies; data are coded deductively using the Technology Organization Environment (TOE) framework and inducively for emerging mechanisms, followed by cross case synthesis. One diagnostic pattern anchored the analysis: The 2024 National SPBE Index reached 3.12 on a scale of 5 and exceeded the medium term target, while only 48 of the 615 agencies evaluated achieved the highest predicate, an aggregate achievement that conceals a highly uneven distribution. In all four cases, the instrument establishes compliance thresholds that can be administratively verifiable but independent of substantive outputs. The resulting pattern is interpreted as means ends decoupling, with a self reinforcing form called a compliance trap, understood not as a new concept, but as a domain specific manifestation of isomorphic mimicry in ESG policy. The article proposes a tiered governance model equipped with tiering indicators, the role of actors, two way transition mechanisms, resource needs, and enforcement limits. Because the evidence base is documentary, the findings are presented as propositions that can be generalized analytically and are open to testing, rather than as a causal claim that has been validated.
Co-Authors Ayu Purnamasari Asih Chairudin Mirza Taufik Fonny Arisandy Jacob Irfan Sholeh Mohamad Rizan