Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Lingua Technica: Journal of Digital Literary Studies Lingua Technica: Journal of Digital Literary Studies
Hasan bin Jali
University of Kuala Lumpur
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Other

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Transmedia storytelling in expanding audience’s engagement: a phenomenological study of Nussa Rara Hasan bin Jali; Mawaidi; Lalu Habiburrahman
Lingua Technica: Journal of Digital Literary Studies Vol. 1 No. 2 (2025): Literary engagement in the digital age: Interactions and imagination
Publisher : Asosiasi Relawan dan Pengelola Jurnal LPTNU (ARJUNU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64595/lingtech.v1i1.20

Abstract

Background: The evolution of digital storytelling has transformed audience engagement, particularly through the utilization of multiple media platforms. Objective: This study aims to explore how the Nussa Rara franchise has expanded its narrative universe across various platforms—YouTube, a feature film, interactive AR, and merchandise—to enhance audience experience and engagement. Method: Using a qualitative research approach, the study analyzed content and collected audience feedback through interviews and surveys. Results: Results indicate that each platform uniquely contributes to deepening the narrative experience, with YouTube providing accessibility, the film adding emotional depth, AR enhancing interactivity, and merchandise creating a tangible connection to the story. Implication: These findings underscore the effectiveness of integrated media strategies in building compelling transmedia narratives. Novelty: The findings contribute to scholarly discussions by illustrating how different media formats can be harmoniously integrated to enhance storytelling.
Transmedia storytelling in expanding audience’s engagement: a phenomenological study of Nussa Rara Hasan bin Jali; Mawaidi; Lalu Habiburrahman
Lingua Technica: Journal of Digital Literary Studies Vol. 1 No. 2 (2025): Literary engagement in the digital age: Interactions and imagination
Publisher : Asosiasi Relawan dan Pengelola Jurnal LPTNU (ARJUNU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64595/lingtech.v1i1.20

Abstract

Background: The evolution of digital storytelling has transformed audience engagement, particularly through the utilization of multiple media platforms. Objective: This study aims to explore how the Nussa Rara franchise has expanded its narrative universe across various platforms—YouTube, a feature film, interactive AR, and merchandise—to enhance audience experience and engagement. Method: Using a qualitative research approach, the study analyzed content and collected audience feedback through interviews and surveys. Results: Results indicate that each platform uniquely contributes to deepening the narrative experience, with YouTube providing accessibility, the film adding emotional depth, AR enhancing interactivity, and merchandise creating a tangible connection to the story. Implication: These findings underscore the effectiveness of integrated media strategies in building compelling transmedia narratives. Novelty: The findings contribute to scholarly discussions by illustrating how different media formats can be harmoniously integrated to enhance storytelling.
Co-Authors Lalu Habiburrahman Mawaidi