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p-Index From 2021 - 2026
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All Journal DIDAKTIKA Lingua Technica: Journal of Digital Literary Studies Lingua Technica: Journal of Digital Literary Studies
Lalu Habiburrahman
Universitas Pendidikan Mandalika
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Other

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Transmedia storytelling in expanding audience’s engagement: A phenomenological study of Nussa Rara Hasan bin Jali; Mawaidi; Lalu Habiburrahman
Lingua Technica: Journal of Digital Literary Studies Vol. 1 No. 1 (2025): Literary engagement in the digital age: interactions and imagination
Publisher : Asosiasi Relawan dan Pengelola Jurnal LPTNU (ARJUNU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64595/lingtech.v1i1.20

Abstract

The evolution of digital storytelling has transformed audience engagement, particularly through the utilization of multiple media platforms. This study aims to explore how the Nussa Rara franchise has expanded its narrative universe across various platforms—YouTube, a feature film, interactive AR, and merchandise—to enhance audience experience and engagement. Using a qualitative research approach, the study analyzed content and collected audience feedback through interviews and surveys. Results indicate that each platform uniquely contributes to deepening the narrative experience, with YouTube providing accessibility, the film adding emotional depth, AR enhancing interactivity, and merchandise creating a tangible connection to the story. These findings underscore the effectiveness of integrated media strategies in building compelling transmedia narratives.
Transmedia storytelling in expanding audience’s engagement: a phenomenological study of Nussa Rara Hasan bin Jali; Mawaidi; Lalu Habiburrahman
Lingua Technica: Journal of Digital Literary Studies Vol. 1 No. 2 (2025): Literary engagement in the digital age: interactions and imagination
Publisher : Asosiasi Relawan dan Pengelola Jurnal LPTNU (ARJUNU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64595/lingtech.v1i1.20

Abstract

Background: The evolution of digital storytelling has transformed audience engagement, particularly through the utilization of multiple media platforms. Objective: This study aims to explore how the Nussa Rara franchise has expanded its narrative universe across various platforms—YouTube, a feature film, interactive AR, and merchandise—to enhance audience experience and engagement. Method: Using a qualitative research approach, the study analyzed content and collected audience feedback through interviews and surveys. Results: Results indicate that each platform uniquely contributes to deepening the narrative experience, with YouTube providing accessibility, the film adding emotional depth, AR enhancing interactivity, and merchandise creating a tangible connection to the story. Implication: These findings underscore the effectiveness of integrated media strategies in building compelling transmedia narratives. Novelty: The findings contribute to scholarly discussions by illustrating how different media formats can be harmoniously integrated to enhance storytelling.
Transmedia storytelling in expanding audience’s engagement: a phenomenological study of Nussa Rara Hasan bin Jali; Mawaidi; Lalu Habiburrahman
Lingua Technica: Journal of Digital Literary Studies Vol. 1 No. 2 (2025): Literary engagement in the digital age: interactions and imagination
Publisher : Asosiasi Relawan dan Pengelola Jurnal LPTNU (ARJUNU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64595/lingtech.v1i1.20

Abstract

Background: The evolution of digital storytelling has transformed audience engagement, particularly through the utilization of multiple media platforms. Objective: This study aims to explore how the Nussa Rara franchise has expanded its narrative universe across various platforms—YouTube, a feature film, interactive AR, and merchandise—to enhance audience experience and engagement. Method: Using a qualitative research approach, the study analyzed content and collected audience feedback through interviews and surveys. Results: Results indicate that each platform uniquely contributes to deepening the narrative experience, with YouTube providing accessibility, the film adding emotional depth, AR enhancing interactivity, and merchandise creating a tangible connection to the story. Implication: These findings underscore the effectiveness of integrated media strategies in building compelling transmedia narratives. Novelty: The findings contribute to scholarly discussions by illustrating how different media formats can be harmoniously integrated to enhance storytelling.
Rencek in Wayang Sasak as a Medium for Character Education Through Social Criticism: A Literature Review Lalu Habiburrahman; Baiq Muli Harisanti
DIDAKTIKA Vol. 4 No. 2 (2026): October (2026)
Publisher : Lombok Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This literature review examines the potential of rencek in Wayang Sasak as a medium for character education in higher education, using social criticism in the Brambang Ulung performance as its main context. The review focuses on how the play's conflict creates opportunities for moral reasoning, how rencek medi-ates social voices through everyday language and humor, how improvisation contextualizes inherited narratives, how cultural and religious plurality shapes meaning, and how these findings can be translated into pedagogical use for uni-versity students. The study employs a narrative synthesis by distinguishing di-rect evidence on Brambang Ulung, general studies of Wayang Sasak, studies of carangan plays and character values, and contextual non-journalistic sources. The synthesis indicates that social criticism in Brambang Ulung lies not only in explicit moral messages but also in competing claims, the legitimation of vio-lence, stigma, leadership responsibility, and choices for resolving conflict. Rencek expands this space by translating social issues into language and experi-ences closer to audiences. Drawing on a character-education framework that connects moral knowing, moral feeling, and moral action, the article proposes a pedagogical model: experiencing social criticism through rencek → moral awareness and knowledge → moral reasoning and decision-making → empathy, self-control, and humility → moral action and habituation. The model is a peda-gogical proposition rather than an empirically tested effectiveness model. The main limitation is the lack of complete transcripts and audience-reception data specifically for Brambang Ulung; therefore, the proposed model requires empiri-cal testing through classroom or student-reception research.
Co-Authors Baiq Muli Harisanti Hasan bin Jali Hasan bin Jali Mawaidi Mawaidi, Mawaidi