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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Ayu Andriani
Sekolah Tinggi Ilmu Ekonomi (STIE) BIMA
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengembangan Pangaha Bunga Khas Bima sebagai Upaya Meningkatkan Daya Saing UMKM Lokal Nurul Huda; Imelda Imelda; Ayu Andriani; Nurfadila Nurfadila; Andra Ramadhan; Farhan Maulana; Imam Firmansyah
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y0tjdc04

Abstract

Kegiatan pengembangan UMKM bertujuan untuk meningkatkan daya saing usaha lokal melalui inovasi dan pengembangan produk Pangaha Bunga khas Bima. Pangaha Bunga merupakan salah satu makanan tradisional khas Bima yang memiliki cita rasa khas dan nilai budaya yang tinggi. Namun, perkembangan usaha Pangaha Bunga masih menghadapi berbagai kendala seperti kurangnya inovasi produk, pemasaran yang terbatas, serta minimnya pemanfaatan teknologi digital. Metode yang digunakan dalam kegiatan ini adalah pendekatan partisipatif melalui pendidikan, pendampingan, dan pelatihan kepada pelaku UMKM Pangaha Bunga. Kegiatan dilakukan dengan tahapan persiapan, pelaksanaan, dan evaluasi. Tahapan persiapan meliputi observasi lapangan, koordinasi dengan pelaku usaha, dan penyusunan materi pelatihan. Tahapan pelaksanaan meliputi pelatihan inovasi produk, pengemasan, pemasaran digital, dan strategi pengembangan usaha. Tahapan evaluasi dilakukan untuk mengetahui peningkatan pengetahuan dan keterampilan pelaku UMKM setelah mengikuti kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai inovasi produk, pemasaran digital, serta pentingnya menjaga kualitas produk tradisional agar mampu bersaing di pasar modern.
Pengaruh Persepsi Konsumen dan Varian Produk Terhadap Keputusan Pembelian pada Toko Sembako UD. Yani di Kota Bima Ayu Andriani; Ismunandar Ismunandar; Ovriyadin Ovriyadin
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xtm1wv87

Abstract

This study aims to determine the influence of consumer perception and product variety on purchasing decisions at UD. Yani Grocery Store in Bima City. The research employed a quantitative approach with an associative research design. The population consisted of all consumers who had made purchases at UD. Yani Grocery Store, while the sample comprised 96 respondents selected using a purposive sampling technique. Data were collected through observation, interviews, questionnaires, and literature review. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination, partial tests (t-test), and simultaneous tests (F-test) with the assistance of SPSS software. The results showed that consumer perception has a positive and significant effect on purchasing decisions, as indicated by a t-value of 4.049 with a significance value of 0.000. Product variety also has a positive and significant effect on purchasing decisions, with a t-value of 4.711 and a significance value of 0.000. Simultaneously, consumer perception and product variety have a positive and significant effect on purchasing decisions, as evidenced by an F-value of 49.844 and a significance value of 0.000. The coefficient of determination (R²) was 0.517, indicating that 51.7% of purchasing decisions are influenced by consumer perception and product variety, while the remaining 48.3% are explained by other factors not examined in this study. Based on these findings, it can be concluded that better consumer perceptions and a wider variety of products contribute to higher purchasing decisions among consumers at UD. Yani Grocery Store in Bima City.
Co-Authors Andra Ramadhan Farhan Maulana Imam Firmansyah Imelda Imelda Ismunandar dan Irma Mardian Nurfadila Nurfadila Ovriyadin Ovriyadin