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All Journal Jurnal Esensi Infokom : Jurnal Esensi Sistem Komputer dan Informasi
Yuliansyah Al Rasyid
Institut Pariwisata Trisakti

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Keamanan Siber dalam Era Digital: Tantangan dan Solusi Ariawan Aryapranata; Yuliansyah Al Rasyid; Yogi Priya Agsena
Jurnal Esensi Infokom : Jurnal Esensi Sistem Informasi dan Sistem Komputer Vol 8 No 2 (2024)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/infokom.v8i2.932

Abstract

Keamanan siber menjadi salah satu tantangan utama di era digital, seiring dengan meningkatnya ketergantungan terhadap teknologi informasi dan komunikasi. Makalah ini membahas berbagai jenis ancaman seperti serangan DDoS, malware, dan ransomware, serta solusi mitigasinya melalui penerapan Vulnerability Assessment and Penetration Testing (VAPT) menggunakan alat seperti Nmap dan Nikto. Penelitian ini bertujuan untuk memberikan wawasan tentang teknik terbaik dalam mitigasi ancaman siber dan menekankan pentingnya VAPT dalam menjaga integritas sistem. Hasil penelitian menunjukkan bahwa penerapan VAPT tidak hanya efektif dalam mengidentifikasi kerentanan, tetapi juga penting untuk meningkatkan kesiapan organisasi dalam menghadapi ancaman siber.
Pencegahan Web Defacement Ariawan Aryapranata; Sigit Hermanto; Yogi Priya Agsena; Yuliansyah Al Rasyid; Fachrul Husain Habibie
Jurnal Esensi Infokom : Jurnal Esensi Sistem Informasi dan Sistem Komputer Vol 8 No 1 (2024)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/infokom.v8i1.816

Abstract

Meningkatnya penggunaan internet memiliki risiko semakin masifnya ancaman peretasan. Badan Siber dan Sandi Negara (BSSN) mencatat hingga April 2022, serangan siber di Indonesia mencapai angka 100 juta kasus. Web defacement selalu masuk ke dalam tiga teratas insiden yang masuk dalam layanan BSSN, Web Defacement adalah tindakan merusak dan mengubah tampilan website, dan dapat merusak reputasi bisnis serta mengancam kepercayaan pengunjung. Metode penelitian tindakan (action Research) digunakan untuk langkah-langkah penerapan pencegahan web defacement yang menjadi bagian integral dari strategi keamanan website.
Pemasaran Digital Berbasis Data di Abad ke-21: Tinjauan Strategi, Teknologi, dan Dampaknya terhadap Konsumen Yuliansyah Al Rasyid; Ariawan Aryapranata; Yogi Priya Agsena; Rizky Okta Darmawan
Jurnal Esensi Infokom : Jurnal Esensi Sistem Informasi dan Sistem Komputer Vol 10 No 1 (2026)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/infokom.v10i1.454

Abstract

Digital marketing has transformed how organizations engage consumers, measure marketing performance, and allocate resources efficiently. This study synthesizes contemporary scholarship on digital marketing, covering social media, search engines, content marketing, influencer activities, e-commerce, and analytics-driven strategies. The research aims to examine definitions and evolution, channels and tactics, data-driven decision making, digital consumer behavior, sectoral applications, and sustainability considerations. A systematic literature review of recent peer-reviewed publications was conducted. Findings indicate that digital marketing constitutes an interactive, personalized, and measurable multi-channel ecosystem. Social media and influencer strategies significantly enhance engagement and purchase intention, while SEO/SEM and analytics improve visibility and return on investment. CRM integration strengthens customer loyalty and retention. However, effectiveness varies across industries, cultural contexts, and digital maturity. Data privacy, security, and sustainability concerns also emerge as critical challenges. The study concludes that successful digital marketing requires channel integration, audience-centric content, advanced analytics, and ethical data governance. The findings provide practical implications for practitioners and suggest directions for future research, including long-term ROI measurement, cross-cultural comparisons, and sustainability metrics.
Co-Authors Ariawan Aryapranata Ariawan Aryapranata Fachrul Husain Habibie Rizky Okta Darmawan Sigit Hermanto Yogi Priya Agsena Yogi Priya Agsena