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All Journal KARYA: Jurnal Pengabdian Kepada Masyarakat QAULAN: Journal of Islamic Communication
Yulinda Nur Fitriana
Universitas Pamulang
Religion Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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DIGITAL CORPORATE COMMUNICATION: OPTIMALISASI MEDIA SOSIAL UNTUK PROMOSI KESEHATAN POSYANDU ANGGREK LAGOON Maria Consulata Wening Wijayaningrum; Yulinda Nur Fitriana
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Perkembangan teknologi digital telah mengubah pola komunikasi masyarakat, termasuk dalam penyampaian informasi kesehatan. Media sosial kini menjadi sarana strategis untuk edukasi kesehatan, namun masih banyak lembaga kesehatan masyarakat, seperti Posyandu, yang belum mengelolanya secara optimal dan terstruktur. Oleh karena itu, topik pengabdian ini dipilih karena pentingnya peningkatan kapasitas komunikasi digital kader Posyandu agar pesan kesehatan dapat tersampaikan secara efektif, akurat, dan menarik bagi masyarakat. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini mengusung tema “Digital Corporate Communication: Optimalisasi Media Sosial untuk Promosi Kesehatan Posyandu Anggrek Lagoon”. PKM dilaksanakan pada 11 Oktober 2025 pukul 09.00 WIB di Sport Club Perumahan Serpong Lagoon dengan sasaran kader dan pengurus Posyandu. Metode pengabdian meliputi penyampaian materi, diskusi interaktif, serta praktik penyusunan konten media sosial yang mencakup manajemen konten, branding digital, dan perancangan pesan visual edukatif. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam mengelola media sosial Posyandu secara lebih terencana dan profesional. Kegiatan ini diharapkan mampu memperkuat citra Posyandu Anggrek Lagoon sebagai lembaga kesehatan masyarakat yang adaptif terhadap perkembangan teknologi serta meningkatkan efektivitas promosi kesehatan berbasis digital. Luaran kegiatan berupa artikel berita dan artikel ilmiah PKM.
KONVERGENSI SIMBOLIK DALAM KOMUNIKASI KELOMPOK PERSATUAN WARTAWAN INDONESIA (PWI) BANYUMAS Yulinda Nur Fitriana; Maria Consulata Wening Wijayaningrum; Jeconia Emery Audic; Yunisa Maharani Agustin
QAULAN: Journal of Islamic Communication Vol. 6 No. 2 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v6i2.11933

Abstract

Professional organizations such as the Indonesian Journalists Association (PWI) are crucial platforms for journalists to build solidarity and collective identity amidst a dynamic media landscape. This study examines the phenomenon of group communication within the PWI Banyumas, a community comprising members from various media institutions that rely on both virtual and face-to-face interactions. The increasing use of digital platforms such as WhatsApp and Zoom groups in daily communication has given rise to unique dynamics that are interesting to analyze through Symbolic Convergence Theory. Communication conducted virtually has several barriers to group communication, and symbolic convergence is explored in this study. The purpose of this paper is to explain the concept of symbolic convergence in group communication within the Indonesian Journalists Association (PWI) Banyumas. This study employs a qualitative descriptive approach, with the PWI Banyumas group serving as the research object. The data collection technique for this study was through group chat observation and direct interaction. Based on the results of this study, it was found that the fantasy theme within the PWI Banyumas group was achieved established through discussions about news and what news to write, as well as jokes that made each member feel considered and comfortable, resulting in a solid conversation with repetition in their interactions. The journalists who join aim to build cohesiveness and assume responsibility for their status and role within the Banyumas PWI group.
Co-Authors Jeconia Emery Audic Maria Consulata Wening Wijayaningrum Yunisa Maharani Agustin