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All Journal Industrial & System Engineering Journals (ISEJOU)
Antonius Ian Sheva
Universitas Katolik Darma Cendika
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Analisis Kelayakan Bisnis UMKM Jasa Konten Kreator Selaras Studio dengan Metode SWOT Yohanes Okta Dwi Prastyo; Antonius Ian Sheva; Agrienta Bellanov
Industrial & System Engineering Journals (ISEJOU) Vol. 4 No. 1 (2025): ISEJOU, Vol 4, No 1 Desember 2025
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/isejou.v4i1.886

Abstract

The rapid development of the digital economy has made content marketing a crucial factor for MSME success, yet limited digital literacy and production costs often act as barriers. Selaras Studio provides creative content services to support MSME digitalization. This study aims to analyze the business feasibility of Selaras Studio using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework. The research method employed is descriptive quantitative, with data collected through in-depth interviews and processed using IFAS and EFAS matrices. The results show a total IFAS score of 3.7 and an EFAS score of 3.5. Based on the Cartesian diagram, the business position is in Quadrant I (Aggressive) with coordinate points (0.3; 0.6). These findings are consistent with previous studies in other MSME sectors, indicating that the company's internal strengths can optimally respond to market opportunities. The recommended strategy is a growth strategy through market expansion, content personalization, and digital literacy education for clients to maintain business sustainability.
Co-Authors Yohanes Okta Dwi Prastyo