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All Journal Jurnal Pengabdian Masyarakat: BAKTI KITA Industrial & System Engineering Journals (ISEJOU)
Yohanes Okta Dwi Prastyo
Universitas Katolik Darma Cendika
Humanities Decision Sciences, Operations Research & Management Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Analisis Kelayakan Bisnis UMKM Jasa Konten Kreator Selaras Studio dengan Metode SWOT Yohanes Okta Dwi Prastyo; Antonius Ian Sheva; Agrienta Bellanov
Industrial & System Engineering Journals (ISEJOU) Vol. 4 No. 1 (2025): ISEJOU, Vol 4, No 1 Desember 2025
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/isejou.v4i1.886

Abstract

The rapid development of the digital economy has made content marketing a crucial factor for MSME success, yet limited digital literacy and production costs often act as barriers. Selaras Studio provides creative content services to support MSME digitalization. This study aims to analyze the business feasibility of Selaras Studio using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework. The research method employed is descriptive quantitative, with data collected through in-depth interviews and processed using IFAS and EFAS matrices. The results show a total IFAS score of 3.7 and an EFAS score of 3.5. Based on the Cartesian diagram, the business position is in Quadrant I (Aggressive) with coordinate points (0.3; 0.6). These findings are consistent with previous studies in other MSME sectors, indicating that the company's internal strengths can optimally respond to market opportunities. The recommended strategy is a growth strategy through market expansion, content personalization, and digital literacy education for clients to maintain business sustainability.
PENGEMBANGAN POTENSI BISNIS JASTIP UNTUK EKONOMI MANDIRI KARANG TARUNA DESA BABAT, LAMONGAN Nyoman Sri Widari; Desrina Yusi Irawati; Lusi Mei Cahya Wulandari; Yohanes Okta Dwi Prastyo
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.8311

Abstract

One of the primary goals of the youth organization (Karang Taruna) is to foster an entrepreneurial spirit and promote independence as part of efforts to improve social welfare. Some members of the Babat youth organization proposed a business idea: a personal shopping service (Jastip). However, there are several areas for improvement in their current jastip business model, including limiting their products to specific categories (such as cosmetics or skincare), operating only during major events or bazaars, lacking effective business management, and not utilizing social media for promotion. The identified improvement priorities include providing training on service management and online promotion strategies, creating and actively managing social media accounts, and diversifying the range of products offered. Each activity is closely monitored and evaluated based on pre-determined performance indicators. The outcomes of this community service project include the establishment of an Instagram account for the jastip business, clear delegation of responsibilities among members, the creation of structured schedules for shopping and promotion, and the addition of new product categories to their inventory. The community service activities were successfully implemented and received enthusiastic participation from all members.
Co-Authors Antonius Ian Sheva Desrina Yusi Irawati Lusi Mei Cahya Wulandari Sri Widari, Nyoman