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All Journal Economics and Digital Business Review Journal of Social And Economics Research journal of social and economic research International Journal of Education Management and Religion
Safrida
Institut Ilmu Sosial Dan Bisnis Andi Sapada
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect Of Promotion And Brand Awareness On Customer Satisfaction At PLN ULP Polewali Pandi Putra; Bakhtiar Tijjang; Safrida; Sundari
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1263

Abstract

The objectives of this study are (1) To determine the partial influence of Promotion and Brand Awareness on Customer Satisfaction at PLN ULP Polewali (2) To determine the simultaneous influence of Promotion and Brand Awareness on Customer Satisfaction at PLN ULP Polewali. The data collection methods used in this study were observation, interviews, questionnaires, and documentation. The sample was determined using the Slovin formula, resulting in 396 respondents. The analysis method used multiple linear regression with the help of SPSS Version 25. The results of this study indicate that (1) Partially, Promotion has a significant effect on Customer Satisfaction at PLN ULP Polewali. Partially, Brand Awareness has a significant effect on Customer Satisfaction at PLN ULP Polewali. (2) Simultaneously, Promotion and Brand Awareness have a significant effect on Customer Satisfaction at PLN ULP Polewali. The results of the determination coefficient of 0.955 indicate that the Tangible independent variable influences the dependent variable, namely 95.5%, therefore for researchers who will research with the same theme, it is recommended to add other variables that are not yet included in this study so that the research results can be better and prove the hypothesis. This will possibly provide comparative results of the influence of previous research.
THE ROLE OF DIGITAL MARKETING, E-WOM, AND FOMO ON CONSUMER PURCHASE DECISIONS ATSEDUH RASA COFFEE SHOP M. Akbar Anugrah; Pandi Putra; Andi Alfianto Anugrah Ilahi; Bakhtiar Tijjang; Safrida
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1489

Abstract

This study aims to: (1) analyze the influence of Digital Marketing on purchasing decisions at Seduh Rasa Coffee Shop; (2) analyze the influence of Electronic Word of Mouth (E-WOM) on purchasing decisions at Seduh Rasa Coffee Shop; and (3) analyze the influence of Fear of Missing Out (FOMO) on purchasing decisions at Seduh Rasa Coffee Shop. The development of digital technology and social media has driven changes in consumer behavior regarding how they obtain information, provide reviews, and make purchasing decisions. Therefore, Digital Marketing, E-WOM, and FOMO are factors that need to be considered to enhance consumer purchasing decisions within the coffee shop industry. This study employs a quantitative approach using a survey method. The population consists of all consumers of Seduh Rasa Coffee Shop. A sample of 80 respondents was selected based on Roscoe's approach, utilizing the incidental sampling technique. Data collection was conducted via questionnaires, followed by analysis using the multiple linear regression method. The results indicate that, individually, Digital Marketing does not have a significant effect on consumer purchasing decisions. Electronic Word of Mouth (E-WOM) also does not have a significant effect on purchasing decisions. Meanwhile, Fear of Missing Out (FOMO) has a positive and significant effect on purchasing decisions. Simultaneously, Digital Marketing, Electronic Word of Mouth (E-WOM), and Fear of Missing Out (FOMO) have a positive and significant effect on purchasing decisions, with an F-calculated value of 86.267, which exceeds the F-table value of 2.72. The coefficient of determination (R²) value of 0.782 indicates that 78.2% of the variation in purchasing decisions can be explained by these three independent variables, while the remaining 21.8% is explained by other variables not examined in this study. The implications of this research suggest that the management of Seduh Rasa Coffee Shop needs to optimize marketing strategies capable of creating consumer appeal and a sense of urgency, thereby increasing purchasing decisions.
Pengaruh Beban Kerja dalam Keselamatan Kerja Terhadap Kinerja Karyawan PT. Nusantara Sakti Fatmala; Mulyana Machmud; Hartati; Safrida
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui Beban Kerja dan Keselamatan Kerja berpengaruh secara parsial terhadap Kinerja Karyawan PT. Nusantara Sakti Parepare, dan untuk mengetahui Beban Kerja dan Keselamatan Kerja berpengaruh secara simultan terhadap Kinerja Karyawan PT. Nusantara Sakti Parepare. Penelitian ini dilakukan dengan metode kuantitatif. Teknik pengumpulan data menggunakan metode observasi, wawancara, kuesioner, studi pustaka, serta dokumentasi. Teknik analisis data yang digunakan adalah analisis regresi berganda dan diolah menggunakan program SPSS 26. Sampel dalam penelitian ini menggunakan teknik sampling jenuh, yang berarti bahwa seluruh karyawan PT. Nusantara Sakti Parepare yaitu sebanyak 38 orang. Data yang digunakan dalam penelitian ini menggunakan data primer yang bersumber dari hasil kuesioner yang telah di isi oleh seluruh responden. Hasil penelitian ini menunjukkan bahwa Beban Kerja secara parsial tidak berpengaruh terhadap Kinerja Karyawan pada PT. Nusantara Sakti Parepare. Sedangkan Keselamatan Kerja secara parsial berpengaruh terhadap Kinerja Karyawan dengan nilai thitung 5,884 > ttabel 2,030. Dengan signifikan 0,000 < 0,05, Beban Kerja dan Keselamatan Kerja berpengaruh secara simultan dengan nilai fhitung 18,554 > ftabel 3,26 dengan signifikan 0,000 < 0,05.
THE ROLE OF DIGITAL MARKETING, E-WOM, AND FOMO ON CONSUMER PURCHASE DECISIONS ATSEDUH RASA COFFEE SHOP M. Akbar Anugrah; Pandi Putra; Andi Alfianto Anugrah Ilahi; Bakhtiar Tijjang; Safrida
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1489

Abstract

This study aims to: (1) analyze the influence of Digital Marketing on purchasing decisions at Seduh Rasa Coffee Shop; (2) analyze the influence of Electronic Word of Mouth (E-WOM) on purchasing decisions at Seduh Rasa Coffee Shop; and (3) analyze the influence of Fear of Missing Out (FOMO) on purchasing decisions at Seduh Rasa Coffee Shop. The development of digital technology and social media has driven changes in consumer behavior regarding how they obtain information, provide reviews, and make purchasing decisions. Therefore, Digital Marketing, E-WOM, and FOMO are factors that need to be considered to enhance consumer purchasing decisions within the coffee shop industry. This study employs a quantitative approach using a survey method. The population consists of all consumers of Seduh Rasa Coffee Shop. A sample of 80 respondents was selected based on Roscoe's approach, utilizing the incidental sampling technique. Data collection was conducted via questionnaires, followed by analysis using the multiple linear regression method. The results indicate that, individually, Digital Marketing does not have a significant effect on consumer purchasing decisions. Electronic Word of Mouth (E-WOM) also does not have a significant effect on purchasing decisions. Meanwhile, Fear of Missing Out (FOMO) has a positive and significant effect on purchasing decisions. Simultaneously, Digital Marketing, Electronic Word of Mouth (E-WOM), and Fear of Missing Out (FOMO) have a positive and significant effect on purchasing decisions, with an F-calculated value of 86.267, which exceeds the F-table value of 2.72. The coefficient of determination (R²) value of 0.782 indicates that 78.2% of the variation in purchasing decisions can be explained by these three independent variables, while the remaining 21.8% is explained by other variables not examined in this study. The implications of this research suggest that the management of Seduh Rasa Coffee Shop needs to optimize marketing strategies capable of creating consumer appeal and a sense of urgency, thereby increasing purchasing decisions.
Co-Authors Andi Alfianto Anugrah Ilahi Bakhtiar Tijjang Fatmala Hartati M. Akbar Anugrah Mulyana Machmud Sundari