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Javanese Fashion on the Small Screen: Sustaining Tradition through Costume in Gadis Kretek Series Tiara Larissa; Muchammad Zaenal Al Ansory
JURNAL RUPA Vol 10 No 1-2 (2025): In Press
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v10i1-2.9769

Abstract

This study examines how Javanese traditional aesthetics are preserved and recontextualized through costume characters in the Gadis Kretek film series. As visual media increasingly shapes contemporary fashion discourse, film operates as a cultural agent that constructs and communicates meanings of traditional dress within specific socio-cultural contexts. In Gadis Kretek, costume design is not merely decorative but is deeply embedded in the narrative, representing Javanese women’s identities within the socio-historical context of kretek culture. The series portrays women across different social positions, from aristocratic figures to female laborers in the kretek industry, where costume becomes a key visual element in expressing class distinction, gender roles, and cultural expectations. This research employs a qualitative approach using visual semiotic analysis, focusing on denotative, connotative, and mythological meanings of costume elements. The analysis explores how visual elements such as kebaya, batik motifs, textile materials, and accessories function as cultural signs that reflect social hierarchy, femininity, labor identity, and historical context. Particular attention is given to how variations in material quality, silhouette, and styling construct contrasting representations of Javanese women. The findings show that costume characters function as cultural signifiers that articulate Javanese femininity, class distinction, and labor identity, while also reinforcing cultural narratives rooted in tradition. At the same time, the use of traditional materials and craftsmanship reflects values aligned with sustainable fashion practices, particularly in terms of cultural preservation, local knowledge transmission, and continuity of artisanal practices. This study highlights how film, through costume design, not only preserves Javanese traditional aesthetics but also actively reinterprets them within contemporary visual culture.
Penerapan Generative Artificial Intelligence untuk Video Storytelling dengan Metode Partisipatif dan Pendekatan Kolaboratif di Saung Ciburial Garut Anggar Erdhina Adi; Lingga Agung; Muchammad Zaenal Al Ansory; Pebriyanto; Nailah Vardicha Noe; Alif Al Ghifari; Muhammad Andriyana Ramdani; Muhammad Rizky Muttaqin Irwanto
Charity : Jurnal Pengabdian Masyarakat Vol. 9 No. 1 (2026): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v9i1.9515

Abstract

Desa Wisata Saung Ciburial di Garut, Jawa Barat, merupakan kawasan dengan potensi budaya lokal yang kaya, namun menghadapi tantangan dalam menjangkau generasi muda melalui media konvensional. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas literasi digital dan kreativitas masyarakat, khususnya generasi muda, melalui pelatihan bertajuk “Pengembangan Video Storytelling Berbasis Cerita Lokal dengan Pemanfaatan Generative Artificial Intelligence (AI)”. Program ini mengintegrasikan pendekatan partisipatif dalam pelestarian budaya lokal dengan teknologi digital berbasis AI, khususnya melalui platform Hailuo.AI. Metode pelaksanaan menggunakan Metode Partisipatif dengan pendekatan Kolaboratif. Metode ini mendorong pelibatan penuh dan aktif kelompok masyarakat sasar dari pemetaan permasalahan, perisiapan bahan cerita, hingga pelaksanaan. Sedangkan pendekatan kolaboratif menjadikan setiap unsur, baik pelaksana maupun Masyarakat sasar memiliki peran dan fungsi masing-masing yang sama pentingnya dalam mencapai luaran hasil pengabdian. Hasil kegiatan menunjukkan peningkatan antusiasme, keterlibatan aktif masyarakat, serta kemampuan peserta dalam mengolah narasi lokal menjadi konten digital. Luaran utama berupa video kreatif, dokumentasi visual, dan publikasi media, memperlihatkan potensi pemanfaatan AI dalam sektor ekonomi kreatif, promosi pariwisata, dan pelestarian budaya khususnya untuk Saung Ciburial dapat dimanfaatkan. Program ini tidak hanya memperkenalkan teknologi baru kepada masyarakat, tetapi juga memperkuat identitas budaya lokal dalam format visual yang relevan dengan era digital. Inisiatif ini diharapkan menjadi model replikatif bagi desa wisata lain di Indonesia dalam upaya pelestarian budaya berbasis teknologi.