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Pengaruh Literasi Ekonomi dan Gaya Hidup Terhadap Perilaku Konsumtif Mahasiswa Perempuan Soleman Do; Ari Data; Fernando Saragih
Varied Knowledge Journal Vol. 3 No. 4 (2026): Varied Knowledge Journal, May 2026
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v3i4.210

Abstract

This study is motivated by the increasing consumptive behavior among female students in the digital era, which is characterized by easy access to online shopping, various promotions, discounts, social media trends, and modern lifestyles that encourage purchasing based on desires rather than needs. Although many previous studies have discussed the influence of economic literacy and lifestyle on consumptive behavior, most of them still examine these two variables separately and do not specifically focus on female students. This study aims to analyze the influence of economic literacy and lifestyle on the consumptive behavior of female students at Universitas Nusa Cendana. This study uses a quantitative approach with an explanatory (causal) research design. The sample consists of 120 female students selected through the simple random sampling technique. Data were collected using a Likert-scale questionnaire and then analyzed using multiple linear regression. The results show that economic literacy and lifestyle have a positive and significant influence on consumptive behavior, both partially and simultaneously. The coefficient of determination value of 88.5% indicates that most consumptive behavior is influenced by these two variables, while the remaining percentage is affected by other factors outside the scope of this study. This study is expected to contribute to strengthening economic education studies related to the consumptive behavior of female students.
Minat Berwirausaha Mahasiswa Perempuan Ditinjau dari Literasi Digital, Pendidikan Kewirausahaan dan Efikasi Diri Rosalia Viani Eci; Jacob Abolla Daka; Fernando Saragih
Varied Knowledge Journal Vol. 3 No. 4 (2026): Varied Knowledge Journal, May 2026
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v3i4.213

Abstract

This study was motivated by the low entrepreneurial interest among female students at Nusa Cendana University due to low self-confidence, limited entrepreneurial competence, conventional mindsets, and restricted access to capital. The study aims to analyze the influence of digital literacy and entrepreneurship education on entrepreneurial interest, with self-efficacy serving as a mediating variable. This research employed a quantitative explanatory approach with a sample of 110 respondents selected through accidental sampling. Data were collected using a likert-scale questionnaire and analyzed using path analysis. The results showed that digital literacy and entrepreneurship education had a positive and significant effect on entrepreneurial interest, while self-efficacy was able to mediate the relationship. The coefficient of determination value of 44.3% indicates that entrepreneurial interest was influenced by the variables examined in this study, while the remaining percentage was affected by other factors outside the model. Theoretically, this study enriches the Theory of Planned Behavior (TPB) through the role of self-efficacy as a mediating variable. Practically, the findings provide implications for universities in designing entrepreneurship learning that can strengthen students’ self-confidence to encourage entrepreneurial interest.