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All Journal Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sindy Kania Suryani
Universitas Cipasung Tasikmalaya
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Budaya Belajar Terhadap Motivasi Belajar Yang Dimediasi Dengan Persepsi Kualitas ( Studi Kasus Pada Mahasiswa di Universitas Cipasung Tasikmalaya) Sindy Kania Suryani; Sri Sudiarti
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/48gbme08

Abstract

This study aims to analyze the influence of learning culture on learning motivation with perceived university quality as a mediating variable. The research method uses a quantitative approach with data collected through questionnaires to students of Cipasung University Tasikmalaya, then analyzed using the SEM-PLS method. The results show that learning culture has a positive and significant effect on learning motivation and perceived university quality. Perceived quality also has a positive and significant effect on learning motivation. In addition, perceived quality is proven to act as a mediating variable that strengthens the influence of learning culture on learning motivation. This study contributes in explaining the importance of learning culture and perceived quality in increasing student learning motivation, and can be a basis for universities in improving the quality of learning
Pemberdayaan UMKM Melalui Rebranding, Legalitas, dan Digitalisasi: Studi Kasus Program Level Up UMKM di Desa Banyuresmi, Tasikmalaya: Pengabdian Alfin nur Arifah; Ghina Nishfy Sya’bani; Aida Siti Nurmalia; Fajar Septiana; Adi Nugraha; Muhammad Riski Triana; Habib Haedar; Sri Indri Oktavian; Nabila Luthfiyyah; Nadia Angraeni; Adinda Kustiani; Sindy Kania Suryani; Sinta Khoerunnisa; Abdul Aziz Kelinsman; Anisa Putri Maharani; Muhammad Khoerulrijjal Salsabila J; Syifa Aenun Naja; Muhamad Amirul Rizki; Ikbal Maulana; Vanesa Selyandra
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5148

Abstract

The objective of this Community Service Program is to to empower MSMEs in Banyuresmi Village through strengthening rebranding, legality, and digitalization to enhance business competitiveness and sustainability in the Industry 4.0 era. The community service activity employed a participatory approach involving 28 selected MSMEs from 62 registered MSMEs based on business sustainability criteria and willingness to participate in the mentoring program. The implementation method was divided into three stages: (1) planning and problem identification through field observations, discussions with MSME owners and village officials, and needs analysis; (2) education and training on the importance of branding, business legality (NIB, PIRT, Halal certification), and digital media utilization; and (3) implementation and direct mentoring, including logo design, brand development, packaging, digital promotion, and facilitation of legality arrangements in collaboration with relevant agencies. The results indicated that prior to the program, approximately 90% of MSMEs lacked brand identity, only 15% possessed business legality, and 85% had not utilized digital marketing. Following the mentoring program, the majority of MSMEs acquired logos and simple packaging, approximately 85% successfully obtained NIB (Business Identification Number), and most began actively using social media as promotional platforms. These findings indicate that the integration of rebranding, legality, and digitalization through a participatory approach constitutes an effective empowerment strategy for strengthening the capacity and competitiveness of rural MSMEs.
Co-Authors Abdul Aziz Kelinsman Adi Nugraha Adinda Kustiani Aida Siti Nurmalia Alfin Nur Arifah Alfin Anisa Putri Maharani Fajar Septiana Ghina Nishfy Sya’bani Habib Haedar Ikbal Maulana Muhamad Amirul Rizki Muhammad Khoerulrijjal Salsabila J Muhammad Riski Triana Nabila Luthfiyyah Nadia Angraeni Sinta Khoerunnisa Sri Indri Oktavian Sudiarti, Sri Syifa Aenun Naja Vanesa Selyandra