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The Effect Of Price, Location, And Customer Income Through Subsidized Housing Purchase Decisions At Kabupaten Jembrana, Bali Ardana, Ketut; Rahayu, Isyana; Sudiarti, Sri; Sarmidi, Sarmidi
Journal of Management and Business Innovations Volume: 05, Number: 02, 2023
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i02.19149

Fulfillment of housing needs by the community is a basic thing that must currently be fulfilled in order to improve a better quality of life. This study was conducted with the aim of knowing the effect of price (X1), location (X2), and consumer income (X3) will affect the decision to purchase subsidized housing (Y) using multiple linear regression analysis methods, and hypothesis testing including the t test, F test, and coefficient of determination test. Data collection was carried out using the interview method with subsidized housing consumers Mulia Jaya in Jembrana Regency. The results of this study indicate that price, location, and consumer income have a positive influence on subsidized housing purchase decisions, namely 0.004 <0.05 and an f-count value of 5.786> f-table 3.245, meaning that there is a simultaneous or joint influence of price (X1), location (X2) and consumer income (X3) on the decision of consumers to purchase subsidized housing (Y). The research results from the various analyzes carried out can be used as benchmarks and references for other researchers to conduct similar research but with different places that can use this research as a reference to produce higher quality research results. Keywords: Costumer income, Location, Price, Purchase decision

Superior Community Empowerment and Family Management Technology in Overcoming FOMO in Cigalontang Tasikmalaya Village Residents Ujang Eri Jaenudin; Dheri Febiyani lestari; Isyana Rahayu; Raisa Hillia Aini Syifa; Adi Muhammad Nur Ihsan; Sri Sudiarti; Herdiyanti; Heidi Siddiqa; Taupik Akbar
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i3.5091

Within the scope of the village, FOMO (Fear of Missing Out) can appear as concerns about being left behind in social and economic development, such as not being able to keep up with new trends or not benefiting from government programs introduced in other areas. This community service aims to provide training regarding superior community empowerment in optimizing family management technology to overcome FOMO and integrate family education for the residents of Kampung Ngenol, Cigalontang Village, Tasikmalaya. The research method used is to provide counseling or training. The results of the service have succeeded in increasing community empowerment through optimizing family management technology which can help overcome FOMO and integrate family education in village communities. This is demonstrated by increasing public understanding and awareness of the importance of family management, the use of appropriate technology, and the integration of family education in everyday life.

The Effect of Social Media on Youth in The Digital Era Dedeh Sundarsih; Sri Sudiarti
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/mhe0xd76

This research aims to analyze social media's influence on forming Pancasila's character among adolescents in the digital era. The research utilizes a quantitative approach with a survey method and simple random sampling of 100 active social media users among teenagers in Tasikmalaya. The collected data is analyzed using linear regression. The research findings indicate a significant correlation between social media usage and forming of Pancasila characters among adolescents in the digital era. The more frequently teenagers use social media, the lower their Pancasila character tends to be. Additionally, the type of social media users also has varying effects on forming Pancasila's character. Teenagers frequently use social media platforms focused on physical appearance and lifestyle and tend to have lower Pancasila characteristics. This research contributes to the development of theories regarding social media's influence on forming Pancasila's character among adolescents. The results can be a reference for parents and teachers in supervising teenagers' social media usage and cultivating a stronger Pancasila character.

Pengaruh Budaya Belajar Terhadap Motivasi Belajar Yang Dimediasi Dengan Persepsi Kualitas ( Studi Kasus Pada Mahasiswa di Universitas Cipasung Tasikmalaya) Sindy Kania Suryani; Sri Sudiarti
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/48gbme08

This study aims to analyze the influence of learning culture on learning motivation with perceived university quality as a mediating variable. The research method uses a quantitative approach with data collected through questionnaires to students of Cipasung University Tasikmalaya, then analyzed using the SEM-PLS method. The results show that learning culture has a positive and significant effect on learning motivation and perceived university quality. Perceived quality also has a positive and significant effect on learning motivation. In addition, perceived quality is proven to act as a mediating variable that strengthens the influence of learning culture on learning motivation. This study contributes in explaining the importance of learning culture and perceived quality in increasing student learning motivation, and can be a basis for universities in improving the quality of learning

Pengaruh Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja Guru Pada SMK Yayasan Pesantren Cintawana Kabupaten Tasikmalaya Rima Nurhasanah; Sri Sudiarti; Nanang Rusliana
Social Science Research Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Inovasi Saintific Review

Show Abstract | Download Original | Original Source | Check in Google Scholar

Di era globalisasi saat ini harus memiliki sumber daya manusia yang kompetitif agar mampu bersaing dengan organisasi lain. Sumber daya yang dibutuhkan untuk menjalankan organisasi tidak dapat dilihat sebagai bagian yang berdiri sendiri, tetapi harus dilihat sebagai satu kesatuan yang tangguh membentuk suatu sinergi. Agar dapat mengatur dan mengurus sumber daya manusia berdasarkan visi organisasi sehingga dapat mencapai tujuan organisasi maka dibutuhkan manajemen sumber daya manusia. Dalam kualitas pendidikan indonesia yang masih buruk atau rendah hingga sekarang ini, terdapat banyak sekali faktor-faktor penyebabnya, salah satunya adalah yang dikemukakan oleh pengamat pendidikan Budi Trikoyanto, menurutnya ada 3 permasalahan dalam pendidikan indonesia, yaitu : Kualitas pengajarnya, menurutnya kompetensi guru-guru indonesia masih berada pada tingkat yang sangat rendah, sedangkan untuk menciptakan murid-murid yang cerdas dan berkualitas sangat bergantung pada pengajar dan memerlukan pengajar yang kompeten, tidak hanya kompeten, penjelasan yang baik dalam menyampaikan pembelajaran tidak kalah penting,dan pengajar yang kreatif dan inovatif juga diperlukan untuk dapat menarik perhatian dan keinginan para murid untuk lebih mendalami pelajaran dan lebih fokus dalam proses pembelajaran.

Fondasi Bisnis Modern Fashion: Transformasi Keuangan Digital, Ekspansi Marketplace, dan Penguatan Brand Identity: Pengabdian Dheri Febiyani Lestari; Isyana Rahayu; Nurherawati; Sri Sudiarti; Herdiyanti; Della Apriani; Alfin Nur Arifah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7234

UMKM DYORAKLIK di bidang fashion di Kelurahan Cibunigeulis, Kota Tasikmalaya, menghadapi kendala berupa belum optimalnya legalitas usaha, identitas merek, pencatatan keuangan digital, dan pemasaran yang masih konvensional. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas usaha melalui penguatan legalitas, transformasi keuangan digital, pemasaran digital, dan brand identity. Metode yang digunakan adalah Participatory Action Research (PAR) berbasis pendampingan intensif selama Maret–Juni 2026 melalui tahapan observasi, perencanaan, implementasi, monitoring, evaluasi, dan pembiasaan. Pendampingan dilakukan hingga mitra mampu mengimplementasikan setiap program secara mandiri. Hasil kegiatan menunjukkan bahwa UMKM DYORAKLIK berhasil memperoleh Nomor Induk Berusaha (NIB), memiliki company profile dan media promosi, menerapkan pencatatan keuangan digital, serta mengoptimalkan pemasaran melalui media sosial dan platform digital. Pendekatan PAR berbasis pendampingan terbukti meningkatkan kapasitas pengelolaan usaha, mendorong praktik bisnis yang lebih profesional, dan memperkuat daya saing UMKM secara berkelanjutan.

Pengaruh Gaya Hidup Instan dan Self Regulated Learning Terhadap Kesiapan Kerja Generasi Z di Kabupaten Tasikmalaya Riska Resmiyati; Sri Sudiarti
Journal of Islamic Education Vol. 4 No. 1 (2026): May 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/cvnr9140

This study aims to examine the effect of instant lifestyle and self-regulated learning on the work readiness of Generation Z in Tasikmalaya Regency. The research uses a quantitative approach with a survey method. The population consists of Generation Z, and the sample was determined using the Cochran formula, resulting in 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire measuring instant lifestyle, self-regulated learning, and work readiness. The data were analyzed using multiple linear regression with statistical software. The results indicate that instant lifestyle has a negative and significant effect on work readiness. This means that individuals who tend to adopt an instant lifestyle are less prepared to enter the workforce. Meanwhile, self-regulated learning has a positive effect on work readiness, although partially it is not statistically significant. Simultaneously, both variables significantly influence work readiness

Pengaruh Employer Branding dan Media Sosial Perusahaan terhadap Minat Kerja Generasi Z di Singaparna Astri Wulandari; Sri Sudiarti
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1765

Increasingly intense market competition in the digital era requires companies to implement effective recruitment strategies to attract the best talent, particularly from Generation Z. This generation is highly familiar with digital technology and social media, making digital platforms their primary source of information regarding employment opportunities. In this context, employer branding and corporate social media utilization play important roles in shaping perceptions and influencing job application intentions. Although previous studies have examined the influence of employer branding and social media on recruitment outcomes, the findings remain inconsistent and often contradictory. Therefore, this study aims to analyze and evaluate the effects of employer branding and the intensity of corporate social media usage on the job application intentions of Generation Z. The research focuses on Generation Z individuals residing in the Singaparna area. This study is expected to provide a more comprehensive understanding of the factors influencing job application decisions among young people in the digital era. The findings are anticipated to serve as valuable insights for companies in designing more effective, innovative, and targeted recruitment strategies that align with the characteristics and preferences of Generation Z as the future workforce.

Pengaruh Employer Branding dan Media Sosial Perusahaan terhadap Minat Kerja Generasi Z di Singaparna Astri Wulandari; Sri Sudiarti
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1765

Increasingly intense market competition in the digital era requires companies to implement effective recruitment strategies to attract the best talent, particularly from Generation Z. This generation is highly familiar with digital technology and social media, making digital platforms their primary source of information regarding employment opportunities. In this context, employer branding and corporate social media utilization play important roles in shaping perceptions and influencing job application intentions. Although previous studies have examined the influence of employer branding and social media on recruitment outcomes, the findings remain inconsistent and often contradictory. Therefore, this study aims to analyze and evaluate the effects of employer branding and the intensity of corporate social media usage on the job application intentions of Generation Z. The research focuses on Generation Z individuals residing in the Singaparna area. This study is expected to provide a more comprehensive understanding of the factors influencing job application decisions among young people in the digital era. The findings are anticipated to serve as valuable insights for companies in designing more effective, innovative, and targeted recruitment strategies that align with the characteristics and preferences of Generation Z as the future workforce.

Pengaruh Quiet Quitting Terhadap Kinerja Karyawan Generasi Z: Peran Mediasi Work Engagement di Kota Tasikmalaya Laila Cahyani; Sri Sudiarti
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8079

Quiet quitting the deliberate restriction of work effort to contractual minimums poses a growing threat to employee performance, particularly among Generation Z in MSMEs characterized by limited HR formalization and multi-tasking demands. This study investigates the effect of quiet quitting on job performance among Generation Z employees in micro, small, and medium enterprises (MSMEs) in Tasikmalaya City, West Java—a region with an open unemployment rate of 6.49% (BPS, 2024) that surpasses the national average, and whose MSME-dominated economy creates conditions where boundary-setting behavior is especially prevalent—with work engagement as a mediating variable. Using a quantitative-explanatory design, data were collected from 97 purposively sampled Gen Z MSME employees (minimum six months’ tenure, ensuring post-adaptation familiarity with organizational work culture) and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). All instruments adapted from English were subjected to back-translation procedures to ensure content validity. Results reveal that quiet quitting has no direct effect on job performance, yet exerts a significant positive effect on work engagement a counterintuitive finding explained through Conservation of Resources Theory. Work engagement, in turn, strongly predicts job performance and fully mediates the quiet quitting performance relationship. These findings challenge prevailing assumptions about quiet quitting as uniformly detrimental, suggesting that boundary-setting behavior may paradoxically sustain employee engagement in MSME settings. Organizations are advised to prioritize engagement-building interventions over punitive responses to quiet quitting.

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