Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Penelitian dan Pengabdian Masyarakat Miftah
Antonius Satria Hadi
Universitas Widya Mataram Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penguatan Daya Saing UMKM Melalui Edukasi Pemasaran Digital di Sonopakis Lor, Kabupaten Bantul Niken Permata Sari; Bhenu Artha; Utami Tunjung Sari; Antonius Satria Hadi; Adista Ika Julia
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/d7s4mh42

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector in Bantul Regency faces significant challenges regarding the digital divide , with approximately 40 percent of business actors still relying on conventional operational methods that are vulnerable to economic volatility. This community service activity aims to strengthen the competitiveness of 7 MSME actors in Sonopakis Lor through holistic and strategic digital marketing education. The method applied is Participatory Action Research (PAR) , which positions business actors as active subjects through structured knowledge transfer mechanisms and intensive micro-mentoring (hands-on practice). The intervention, conducted on April 23, 2026 , included technical training on Google My Business , social media optimization based on Marketing 4.0 and 5.0 , and content marketing strategies that integrate local wisdom values as intangible assets. Results indicate the successful assimilation of participants in mastering the digital ecosystem , including the ability to recalibrate Cost of Goods Sold (COGS) structures to anticipate platform service fees and e-commerce logistics costs. This program successfully triggered a structural cognitive paradigm shift , where participants now perceive digital transformation as a vital instrument for business resilience and long-term competitive advantage in the post-modern economic era. This synergy underscores the crucial role of academics in demystifying technological complexities into adaptive tactical steps for the grassroots economy
Consumer Behavior in Islamic Perspectives: A Theoretical Review Niken Permata Sari; Bhenu Artha; Bahri Bahri; Utami Tunjung Sari; Antonius Satria Hadi; Ascasaputra Aditya; Cahya Purnama Asri; Cynta Alya Dinka
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2025): October 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/4r2v5a55

Abstract

Islamic consumer behavior is guided by Islamic values and principles, which emphasize meaningful consumption connected to well-being, responsibility, moderation, and resource conservation. This study aims to produce a theoretical synthesis of consumer behavior from an Islamic perspective. In order to accomplish the goals and objectives of the research, a theoretical literature survey is carried out, and a conceptual framework for further investigation is provided. The normative framework of Islamic consumer behavior is explicitly determined by Maqasid al-Shari'ah, which provides a clear hierarchy of needs (Dharuriyyat, Hajiyyat, Tahsiniyyat) to guide ethical income allocation, avoiding israf and tabzir.
Co-Authors Adista Ika Julia Ascasaputra Aditya Bahri Bahri Bhenu Artha Cahya Purnama Asri Cynta Alya Dinka Niken Permata Sari Utami Tunjung Sari