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All Journal EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan
Andika Putranta Utama
STKIP PGRI Lumajang
Economics, Econometrics & Finance Education Social Sciences Other

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The Influence of Personal Branding and Adversity Quotient on Work Readiness of Final Year Students Through Mediation of Self-Efficacy Siti Nurun Chumairoh; Choirul Anam; Fonny Dameaty Hutagalung; Andika Putranta Utama
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 10 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v10n1.p43-70

Abstract

Objective: This study aims to examine the influence of personal branding and adversity quotient on the work readiness of final-year students, with self-efficacy acting as a mediating variable. The research emphasizes the urgency of preparing students for the competitive labor market amid Indonesia's rising unemployment rates among graduates. Method: Using a quantitative approach, data were collected from 287 senior students at the Faculty of Economics and Business, Malang State University, via structured questionnaires on a 5-point Likert scale. Structural Equation Modeling with SmartPLS 4.1.0 was employed to analyze the relationships between variables, including the assessment of validity, reliability, and hypothesis testing. Results: Findings indicate that personal branding significantly influences self-efficacy (β= 0.167, p < 0.001), which in turn significantly impacts work readiness (β= 0.430, p < 0.001). Personal branding does not have a direct significant effect on work readiness (p > 0.05). Conversely, adversity quotient directly affects both self-efficacy (β= 0.674, p < 0.001) and work readiness (β= 0.308, p < 0.001). The model explains 36.9% of the variance in work readiness. Novelty: This research is the first post-pandemic study in Indonesia to investigate these internal psychological factors among final-year students, highlighting the crucial role of resilience and self-confidence over external branding in fostering graduate preparedness. The study provides insights into internal resilience strategies as a means to improve employability, urging higher education institutions to prioritize psychological development in career readiness programs.
Penerapan model Project Based Learning (PJBL) berbasis ekonomi sirkular untuk meningkatkan keterampilan wirausaha dan kesadaran ekologis Siswa Ramadhan Prasetya Wibawa; Siwi Widhiyanti; Andika Putranta Utama
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol. 14 No. 1 (2026): Equilibrium : Jurnal Ilmiah Ekonomi dan Pembelajarannya
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v14i1.23950

Abstract

Model Project BasedLearning (PjBL) dipandang relevan untuk mengembangkan keterampilan wirausaha sekaligus menumbuhkan kesadaran ekologis siswa. Penelitian ini bertujuan untuk meningkatkan keterampilan wirausaha dan kesadaran ekologis siswa melalui penerapan PjBL berbasis ekonomi sirkular dalam proyek pembuatan minyak aromaterapi dari minyak jelantah. Penelitian menggunakan metode Penelitian Tindakan Kelas model Kemmis dan McTaggart, dilaksanakan dalam dua siklus pada siswa kelas XII SMA Negeri 1 Sukomoro. Setiap siklus meliputi tahap perencanaan, tindakan, observasi, dan refleksi yang mengacu pada enam sintaks PjBL. Data dikumpulkan melalui tes kognitif, observasi unjuk kerja, penilaian produk, dan angket refleksi siswa, kemudian dianalisis secara kuantitatif dan kualitatif. Hasil penelitian menunjukkan peningkatan yang signifikan pada aspek kognitif, kualitas produk minyak aromaterapi, dan keterampilan proses siswa dari Siklus I ke Siklus II. Selain itu, siswa menunjukkan peningkatan kreativitas, kemampuan kolaborasi, serta sikap peduli lingkungan yang ditunjukkan melalui refleksi dan perubahan perilaku dalam mengelola limbah. Kesimpulannya, penerapan PjBL berbasis ekonomi sirkular efektif meningkatkan keterampilan wirausaha dan kesadaran ekologis siswa.
Co-Authors Choirul Anam Fonny Dameaty Hutagalung Ramadhan Prasetya Wibawa Siti Nurun Chumairoh Siwi Widhiyanti