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All Journal Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies
Asri Fianti Asmar
Universitas Komputer Indonesia, Indonesia
Aerospace Engineering Computer Science & IT Environmental Science Health Professions Neuroscience Social Sciences

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Analysis of Demographic Profile and Behavioral Gap in Sustainable Online Purchase: A Study of Indonesian Consumers Asri Fianti Asmar; Muhammad Helmi; Linda Norhan; Herman Surdiatno Soegoto; Lilis Puspitawati
Journal Research of Social Science, Economics, and Management Vol. 5 No. 10 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i10.1459

Abstract

The increase in global environmental awareness has encouraged the emergence of the intention to buy eco-friendly products among digital consumers. However, the phenomenon of the gap between positive intentions (behavioral intention gap) and the realization of actual purchases is the main challenge in realizing sustainable consumption on e-commerce platforms. This research aims to analyze the demographic profile and characteristics of respondents' online shopping behavior in Indonesia and identify the factors that affect the gap. Using a descriptive quantitative approach, data was collected through an online questionnaire from 75 respondents of active e-commerce users. The frequency analysis showed that the majority of respondents were female (62.7%), over 40 years old (41.3%), S2 educated (49.3%), and working as civil servants (29.3%). Shopee is the main platform (77.3%) with a shopping frequency of 2-3 times per month (52.0%). These findings indicate that the potential segment of sustainable consumers is an adult group with higher education and economic stability. This study recommends the integration of personalized nudges features and simplification of sustainability information in e-commerce interfaces to convert intent into real purchase actions
Digital Emotional Intelligence: Transforming Emotional Intelligence in Shaping Digital Empathic Leadership Asri fianti Asmar; Umi Narimawati; Bobi Kurniawan
Eduvest - Journal of Universal Studies Vol. 6 No. 6 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i6.52783

Abstract

The world is currently experiencing accelerated digitalization, a transformation that is changing the culture of work, communication, and leadership. Consequently, the emotional touch in leadership is slowly declining. Many leaders possess technical digital acumen, but fail to build emotional bonds in the digital space, often resulting in a rigid work culture that leads to misunderstandings in coordination. Conversely, conventional leadership, which relies on physical presence, is now experiencing disorientation. Leaders who are emotionally intelligent in the real world are not necessarily able to manifest that empathy through digital platforms. This research examined how a leader can validate emotions without physical presence and detect emotional distress in the team through digital communication patterns. The aim of this research is to formulate a leadership model, Digital Emotional Intelligence, as a transformation of emotional intelligence, an absolute prerequisite for empathetic leadership in the digital era. Using a qualitative comparative case study method, data were collected through literature study on Travis Kalanick (Uber) and Mark Zuckerberg (Meta) and analyzed based on Goleman's emotional intelligence theory. The findings reveal that Kalanick failed to transform his emotional intelligence, leading to his downfall, while Zuckerberg successfully transformed by admitting mistakes and recruiting high-EQ leaders. This study formulates DEQ as the blend of traditional and modern skills in the digital era, recommending a paradigm shift from Digital Command to Digital Connection, with practical applications including empathetic grammar, emojis in virtual chats, and emotionally-attuned performance assessments.
Co-Authors Bobi Kurniawan, Bobi Herman Surdiatno Soegoto Lilis Puspitawati Linda Norhan Muhammad Helmi Umi Narimawati