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All Journal Jurnal Masyarakat Maritim Tulisan Ilmiah Pariwisata (TULIP)
Nikken Nur Fanydia Ningsih
Universitas Gadjah Mada
Social Sciences

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Examining The Effect of Travel Influencers on Travel Intention in Indonesia’s Super-Priority Tourism Destinations Ivo Novitaningtyas; Ni Made Adelia Clarita; Gracia Alya Quina Akhmad; Nikken Nur Fanydia Ningsih
Tulisan Ilmiah Pariwisata (TULIP) Vol 9, No 1 (2026): Juni
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.9.1.1-12.2026

Abstract

The widespread adoption of social media has reshaped how travelers gather information and form travel intentions, particularly through the influence of travel influencers. As Indonesia promotes its super-priority tourism destinations, understanding this influence becomes increasingly relevant. This study examines the impact of travel influencers, modeled as a second-order construct with five dimensions: content expertise, inspiration, attractiveness, trustworthiness, and authenticity on travel intention. This study using a quantitative approach and data from 121 respondents collected via online survey. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that travel influencers significantly and positively influence travel intention to visit super-priority tourism destinations in Indonesia. Theoretically, this study contributes by offering a multidimensional conceptualization of travel influencers in tourism marketing research. Practically, it provides insight for tourism stakeholders and tourism marketers to collaborate with influencers who demonstrate credibility, inspiration, and authenticity in promoting super-priority tourism destinations in Indonesia.
Peran Mediasi Penerapan E-Wallet Qr-Code Terhadap Perilaku Pengguna Dinda Ayu Sieradianto Angelia; Ananda Fadia Indah Ramadhani; Nikken Nur Fanydia Ningsih
Jurnal Masyarakat Maritim Vol 8 No 2 (2024): Oktober, 2024
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v8i2.7042

Abstract

Life continues to evolve in a more modern direction along with technological advancements. Digital transformation plays a crucial role in influencing consumer behavior and societal habits. In Indonesia, the financial sector leads in technological development, particularly in payment methods. The advancement of financial technology in Indonesia indicates that society has adapted and developed innovations in this field. In response to this growth, Bank Indonesia has introduced a policy to implement a single QR code that can be used across various payment applications, known as the Quick Response Indonesian Standard (QRIS). In payment methods, the QR Code functions as a connector between users and transaction services. One of the benefits of non-cash payment technology is improving the payment ecosystem and enhancing payment service efficiency across sectors. The objective of this study is to examine the mediating role of QR-Code E-Wallets on User Behavior. This research utilizes SmartPLS version 3.2 as an analytical tool, with SEM methodology and a quantitative survey technique. The findings indicate that performance expectancy, social influence, and hedonic motivation significantly influence the intention to use QR wallets. Additionally, performance expectancy and social influence have a positive and significant impact on User Behavior, while hedonic motivation has a positive but not significant effect on User Behavior. Furthermore, QR-Wallet intention can mediate the influence of hedonic motivation, performance expectancy, and social influence on User Behavior.
Co-Authors Ananda Fadia Indah Ramadhani Dinda Ayu Sieradianto Angelia Gracia Alya Quina Akhmad Ni Made Adelia Clarita Novitaningtyas, Ivo