Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Dinasti Information and Technology Jurnal Kewirausahan dan Multi Talenta (JKMT)
Siti Insani
Politeknik Piksi Ganesha, Bandung, Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Digital Marketing in Increasing Customer Loyalty in Start-Up Businesses at PT Elther Jaya Solusindo Feby Sri Rahayu; Siti Insani
Dinasti Information and Technology Vol. 3 No. 1 (2025): Dinasti Information and Technology (July 2025)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v3i1.2715

Abstract

This research aims to analyze the role of digital marketing in enhancing customer loyalty in the start-up business of PT Elther Jaya Solusindo. The study employed a descriptive qualitative method with data collected through interviews, observations, and documentation studies. The findings reveal that digital marketing strategies significantly influence customer loyalty through improved trust, engagement, and customer experience. The company utilizes social media platforms such as Instagram, TikTok, and WhatsApp Business to establish interactive and responsive two-way communication. Key factors affecting customer loyalty include response speed, digital content quality, and personalized approaches that foster emotional attachment. Overall, PT Elther Jaya Solusindo’s digital marketing strategy effectively builds long-term relationships and strengthens customer loyalty amid the digital transformation era.
Strategi Transformasi Digital Untuk Pengembangan Usaha Kakao Pedesaan: Studi Kasus Badan Usaha Milik Desa di Kalimantan Utara, Indonesia Nurliany Nurliany; Siti Insani
Jurnal Kewirausahaan dan Multi Talenta Vol. 4 No. 3 (2026): Jurnal Kewirausahan dan Multi Talenta (Juli - September 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkmt.v4i3.843

Abstract

Penelitian ini bertujuan mengidentifikasi faktor penghambat dan merumuskan strategi pengembangan usaha penampungan kakao berbasis transformasi digital pada BUMDes Pesona Bengara. Penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan model Miles dan Huberman serta analisis SWOT. Hasil penelitian menunjukkan empat hambatan, yaitu keterbatasan pasokan bahan baku, kapasitas pengurus dan tata kelola, ketidakpastian pasar, serta rendahnya pemanfaatan teknologi digital. Analisis SWOT menghasilkan strategi penguatan hubungan dengan petani dan pembeli, peningkatan kapasitas pengurus dan tata kelola, serta pemanfaatan Facebook, WhatsApp, dan pencatatan digital. Strategi diterapkan bertahap dengan memprioritaskan penguatan kapasitas internal dan pasokan, dilanjutkan kepastian pasar dan kemitraan, kemudian pemanfaatan teknologi digital untuk mendukung komunikasi, pemasaran, dan administrasi usaha secara berkelanjutan.
Co-Authors Feby Sri Rahayu Nurliany Nurliany