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All Journal Jurnal Teknologi dan Bisnis Cerdas
Abel Abel
Universitas Muhammadiyah Kolaka Utara, Lasusua, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Pemanfaatan Website Sebagai Media Promosi Digital Bagi UMKM Lokal Muh.Arfah Wahlil Pratama; Abel Abel; Rika Wulandari; Nurfadilla Nurfadilla; Said Alkhudri; Amsar Diath Yogmar; Supriadi Supriadi
Jurnal Teknologi dan Bisnis Cerdas Vol 2 No 2 (2026): Volume 2 Nomor 2 (Juni 2026)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v2i2.58

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy through their contribution to Gross Domestic Product (GDP) and employment generation. However, many local MSMEs still rely heavily on third-party digital platforms for promotion, limiting their control over brand identity, customer data, and long-term marketing sustainability. Therefore, this study aims to examine the role of websites as strategic digital promotional media for local MSMEs based on the concepts of Marketing 4.0 and the Technology Acceptance Model (TAM). This study employs a descriptive qualitative approach using a Systematic Literature Review (SLR) of scholarly publications published between 2020 and 2025. The findings show that professionally managed websites can increase MSME brand awareness, including brand recognition and brand recall. In addition, previous studies indicate a positive relationship between website utilization and the development of MSME business scale at the local level. Nevertheless, website adoption among MSMEs still faces several challenges, particularly low digital literacy and limited supporting infrastructure. Only a small proportion of MSME actors have reached an advanced level of digital capability. This study concludes that websites can serve as strategic digital assets by enabling independent data management and sustainable search engine optimization (SEO). Furthermore, collaboration between policymakers and academics is necessary to support and accelerate inclusive digital transformation for MSMEs.
PENERAPAN TEKNOLOGI WEB DALAM SISTEM PEMESANAN MAKANAN (FOOD ORDER SYSTEM) SISTEMATIC LITERATUR REVIEW Abel Abel; Andi Suciana Ahkas; Nur Aziza; Rika Wulan Dari; Mutmainnah Mutmainnah; Dhimas Tribuana
Jurnal Teknologi dan Bisnis Cerdas Vol 1 No 3 (2025): Volume 1 Nomor 3 (Desember 2025)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v1i3.19

Abstract

The implementation of web technologies in food ordering systems has experienced rapid growth in recent years, driven by post-pandemic digital transformation, increasing internet usage, and the adoption of mobile devices. This study aims to conduct a Systematic Literature Review (SLR) to identify technological trends, innovations, and implementation challenges of web-based food ordering systems during the 2020–2025 period. Referring to the PRISMA 2020 guidelines, 20 scientific articles were selected from an initial set of 100 articles sourced from Scopus and Google Scholar. The findings reveal five main points: (1) digitalization of ordering systems can increase operational efficiency by up to 45%; (2) QR Code integration supports accessibility without requiring application installation; (3) the use of RESTful API architecture enables real-time connectivity between customer, kitchen, and cashier modules; (4) the adoption of payment gateways such as QRIS, Midtrans, and Xendit enhances transaction security; and (5) the utilization of artificial intelligence (AI) supports personalized menus and automated recommendations. Additionally, the study highlights several critical success factors, including data security through SSL/TLS encryption, cloud-based scalability, responsive interfaces using modern frameworks, and appropriate selection of development methodologies. Future research is recommended to explore digital inclusion, the social impacts on labor, and implementation strategies for MSMEs with limited technological and financial resources.
Co-Authors Amsar Diath Yogmar Andi Suciana Ahkas Dhimas Tribuana Muh.Arfah Wahlil Pratama Mutmainnah Mutmainnah Nur Aziza Nurfadilla Nurfadilla Rika Wulan Dari Rika Wulandari Said Alkhudri Supriadi Supriadi