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All Journal Jurnal Teknologi dan Bisnis Cerdas
Amsar Diath Yogmar
Universitas Muhammadiyah Kolaka Utara, Lasusua, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Pemanfaatan Website Sebagai Media Promosi Digital Bagi UMKM Lokal Muh.Arfah Wahlil Pratama; Abel Abel; Rika Wulandari; Nurfadilla Nurfadilla; Said Alkhudri; Amsar Diath Yogmar; Supriadi Supriadi
Jurnal Teknologi dan Bisnis Cerdas Vol 2 No 2 (2026): Volume 2 Nomor 2 (Juni 2026)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v2i2.58

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy through their contribution to Gross Domestic Product (GDP) and employment generation. However, many local MSMEs still rely heavily on third-party digital platforms for promotion, limiting their control over brand identity, customer data, and long-term marketing sustainability. Therefore, this study aims to examine the role of websites as strategic digital promotional media for local MSMEs based on the concepts of Marketing 4.0 and the Technology Acceptance Model (TAM). This study employs a descriptive qualitative approach using a Systematic Literature Review (SLR) of scholarly publications published between 2020 and 2025. The findings show that professionally managed websites can increase MSME brand awareness, including brand recognition and brand recall. In addition, previous studies indicate a positive relationship between website utilization and the development of MSME business scale at the local level. Nevertheless, website adoption among MSMEs still faces several challenges, particularly low digital literacy and limited supporting infrastructure. Only a small proportion of MSME actors have reached an advanced level of digital capability. This study concludes that websites can serve as strategic digital assets by enabling independent data management and sustainable search engine optimization (SEO). Furthermore, collaboration between policymakers and academics is necessary to support and accelerate inclusive digital transformation for MSMEs.
IMPLEMENTASI WEB-BASED TRANSPORTATION MANAGEMENT SYSTEM DI INDUSTRI TRANSPORTASI: SEBUAH TINJAUAN SISTEMATIS LITERATUR jusnidar jusnidar; Riskayanti Riskayanti; Yudhika Setiawan; Kharismatul Khomsiah; Amsar Diath Yogmar; Dhimas Tribuana
Jurnal Teknologi dan Bisnis Cerdas Vol 1 No 3 (2025): Volume 1 Nomor 3 (Desember 2025)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v1i3.15

Abstract

This systematic literature review examines the implementation of Web-Based Transportation Management Systems (Web-TMS) to identify key technologies, methodologies, and factors influencing operational efficiency in modern transportation industries. The research method refers to the PRISMA 2020-2025 guidelines, including the stages of identification, screening, and thematic synthesis of 20 relevant scientific articles The reviewed literature highlights various modern approaches, including transportation network optimization (Bešinović, 2020), the application of artificial intelligence for mobility planning (Guevara & Cheein, 2020; Humayun et al., 2022), and the integration of big data and predictive models in traffic management systems (Wu et al., 2022; Yang et al., 2020). Several studies also emphasize the importance of real-time monitoring, fleet management, and operational automation to improve service reliability (Gohar & Nencioni, 2021; Skibniewski et al., 2014). Other references focus on sustainability and infrastructure resilience, including energy efficiency and advanced materials in modern transportation systems (Oladimeji et al., 2023; Rudskoy et al., 2021; Heinbach et al., 2022). Overall, this literature review indicates that the implementation of a web-based Transportation Management System is a strategic approach to addressing the increasing complexity of contemporary transportation, as it integrates route optimization, real-time tracking, data-driven analytics, and intelligent decision-making into a single platform. This integration not only enhances operational efficiency but also supports sustainability and digital transformation in the transportation sector.
Co-Authors Abel Abel Dhimas Tribuana jusnidar jusnidar Kharismatul Khomsiah Muh.Arfah Wahlil Pratama Nurfadilla Nurfadilla Rika Wulandari Riskayanti Riskayanti Said Alkhudri Supriadi Supriadi Yudhika Setiawan