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All Journal Journal of General Education and Humanities Jurnal Ekonomi dan Bisnis
Fatkhur Rokhman
UIN K.H. Abdurrahman Wahid Pekalongan
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Hubungan Kepatuhan Konsumen terhadap Kepercayaan pada Produk Halal Dian Samudra; Syafa Khoirunisa Subono; Agista Eka Pratiwi; Fatkhur Rokhman
JUEB : Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jueb.v5i2.2869

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara peran kepatuhan terhadap prinsip halal dalam membentuk kepercayaan konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif dan eksplanatif. Data diperoleh melalui kuesioner kepada 100 partisipan dengan teknik purposive sampling, meggunakan skala likert serta telah diuji validitas dan reliabilitas. Karena data tidak berdistribusi normal, analisis dilakukan menggunakan uji korelasi spearman rank. Hasil menunjukkan adanya hubungan positif, kuat dan signifikan antara kepatuhan konsumen dan kepercayaan terhadap produk halal rs = 0,657 (p<0,05), yang menunjukkan hubungan kuat. Temuan ini menegaskan pentingnya peran kepatuhan dalam membentuk kepercayaan konsumen. Oleh karena itu, penguatan sistem jaminan halal dan peningkatan transparansi informasi produk menjadi hal yang penting dalam membangun kepercayaan konsumen.
Transformation of Islamic Religious Education Streams in the Digital Era: A Systematic Literature Review on the Formation of Halal Awareness, Behavior, and Perception of Halal Transparency Nadya Kamilia; Fatkhur Rokhman; Muhlisin Muhlisin; M Sugeng Sholehuddin
Journal of General Education and Humanities Vol. 5 No. 2 (2026): April
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i2.1447

Abstract

The fragmentation between Islamic religious education, halal consumption behavior, and halal supply chain transparency creates a conceptual gap that hinders the development of a sustainable halal ecosystem in the digital era. This study aims to develop an integrative conceptual model that connects Islamic educational streams, digital transformation, internalization of Qur'anic values, halal awareness, halal consumption behavior, and perceptions of halal transparency within a cohesive theoretical framework. A Systematic Literature Review (SLR) design based on the PRISMA 2020 protocol was applied, analyzing 78 final articles selected from 487 identified in Scopus, Web of Science, Google Scholar, and DOAJ. Data were analyzed through narrative synthesis, VOSviewer bibliometric mapping, and NVivo 14 thematic analysis. Results showed that digital contextual approaches in Islamic Religious Education yield stronger internalization of Qur'anic values (d = 0.61); 81.6% of studies confirmed that halal awareness positively influences purchasing decisions; and blockchain-based transparency increases consumer trust contingent on halal literacy rooted in Islamic education.
Co-Authors Agista Eka Pratiwi Dian Samudra M Sugeng Sholehuddin Muhlisin Muhlisin Nadya Kamilia Syafa Khoirunisa Subono