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All Journal JURNAL ECONOMINA International Journal of Science and Environment
Putriana Putriana
Universitas Bina Bangsa, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Mathematics Physics

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Global Trends In Digital Business: The Role of Artificial Intelligence, Big Data and The Platform Economy In Technology Startups In Indonesia Icin Quraysin; Aan Desian; Aninda Aninda Balqis; Raditia Wibowo; Putriana Putriana
International Journal of Science and Environment (IJSE) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i2.492

Abstract

This study aims to analyze global trends in digital business through the role of artificial intelligence, big data, and the platform economy in technology startups in Indonesia. The research approach uses a descriptive qualitative method with the help of NVivo software to analyze data from interviews, observations, and documentation. The study was conducted from November 2025 to January 2026, involving startups from the e-commerce, fintech, edutech, and other digital service sectors. The results show that artificial intelligence contributes to improving operational efficiency, customer service automation, and transaction security. Big data plays a crucial role in strategic decision-making, consumer behavior analysis, and determining more accurate marketing strategies. Meanwhile, the platform economy has proven effective in expanding markets, increasing user connectivity, and creating scalable business models. However, Indonesian startups still face challenges such as limited digital talent, high technology implementation costs, intense market competition, and data protection issues. This study concludes that the integration of artificial intelligence, big data, and the platform economy is a strategic factor in strengthening the competitiveness of Indonesian startups in the global digital economy era. Support from an innovation ecosystem, adaptive regulations, and multi-stakeholder collaboration are needed for sustainable startup growth.
The Role of Organizational Citizenship Behavior (OCB) as a Mediator in the Influence of Employee Commitment and Perceived Organizational Justice on Employee Performance at the Pandeglang Regency Environmental Agency Putriana Putriana; Ahmad Mukhlis; Icin Quraisyn
JURNAL ECONOMINA Vol. 5 No. 9 (2026): JURNAL ECONOMINA, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i9.4342

Abstract

This study was motivated by the importance of improving employee performance in public sector organizations to deliver effective, efficient, and high-quality services. Employee performance is influenced by various factors, including employee engagement, perceptions of organizational justice, and Organizational Citizenship Behavior (OCB). Employees who are highly engaged and perceive their organization as practicing fairness tend to exhibit more positive work behaviors, including a willingness to engage in voluntary behaviors beyond the formal requirements of their jobs. Therefore, this study examines the role of OCB as a mediating variable in the influence of employee engagement and perceptions of organizational justice on employee performance at the Pandeglang Regency Environmental Agency. This study aims to analyze the effect of employee commitment on employee performance, the effect of perceived organizational justice on employee performance, the effect of employee commitment on OCB, the effect of perceived organizational justice on OCB, the effect of OCB on employee performance, and to analyze the mediating role of OCB in the relationship between employee commitment and perceived organizational justice on employee performance. This study employed a quantitative approach using the PLS-SEM method. Research data were collected through the distribution of questionnaires to employees of the Pandeglang Regency Environmental Agency and analyzed using SmartPLS software version 4.1.1.8. Testing was conducted through outer model analysis, inner model analysis, and hypothesis testing. The results indicate that employee commitment has a positive and significant effect on employee performance and on OCB. Perceived organizational justice also has a positive and significant effect on employee performance and on OCB. Furthermore, OCB has a positive and significant effect on employee performance. In addition, OCB was found to mediate the effect of employee commitment on employee performance and to mediate the effect of perceived organizational justice on employee performance. Based on the research results, it can be concluded that all research hypotheses were accepted. Employee commitment is the factor that exerts the strongest influence on OCB; perceptions of organizational justice also play a crucial role in shaping OCB and enhancing employee performance. These findings indicate that improvements in employee performance are influenced not only directly by employee commitment and perceptions of organizational justice but also through enhanced OCB
Co-Authors Aan Desian Ahmad Mukhlis Aninda Aninda Balqis Icin Quraisyn Quraysin, Icin Raditia Wibowo