Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Science and Environment
Gatot Wijayanto
Faculty of Economics and Business, Universitas Riau, Pekanbaru, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Mathematics Physics

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Viral Marketing and Revisit Intention at Pacu Jalur: Brand and Destination Image Mediation Diski Mulyadi; Gatot Wijayanto; Abd. Rasyid Syamsuri
International Journal of Science and Environment (IJSE) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i2.550

Abstract

This study aims to analyze the effect of viral marketing on revisit intention with brand image and destination image as mediating variables at the Pacu Jalur cultural tourism event in Kuantan Singingi Regency, Riau. Using an explanatory quantitative approach, data were collected through questionnaires from 150 respondents selected via purposive sampling. Data analysis was conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with SPSS and SmartPLS software. The results indicate that viral marketing has a positive and significant direct effect on brand image, destination image, and revisit intention. Furthermore, both brand image and destination image significantly mediate the relationship between viral marketing and revisit intention. These findings confirm that viral promotion strategies on social media not only trigger instant revisit interest, but also effectively strengthen cultural identity and destination perception in the long term. Local government and organizers are advised to improve physical infrastructure facilities to perfect the digitally established destination image.
The The Effect of Green Product and Perceived Price on Purchase Intention Through Green Perceived Value at BUMDes Maju Jaya, Kampar, Riau Suci Hidayati; Gatot Wijayanto; Rika Promalessy
International Journal of Science and Environment (IJSE) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i2.554

Abstract

Agricultural sector plays an important role in Indonesia’s economic development, particularly in supporting food security and rural livelihoods. However, excessive use of chemical fertilizers has led to soil degradation and environmental damage, encouraging the development of organic fertilizers as a sustainable alternative. Although organic fertilizers are more environmentally friendly and relatively affordable, their adoption among farmers remains low, indicating a gap between environmental awareness and actual purchasing behavior. Previous studies show that purchase intention toward green products is influenced by green product attributes and perceived price, but the findings remain inconsistent. In addition, limited research has examined green perceived value as a mediating variable in explaining farmers’ purchase intention, especially in the context of village-owned enterprises (BUMDes). Therefore, this study examines the effect of green product and perceived price on purchase intention through green perceived value in organic fertilizer produced by BUMDes Maju Jaya, Kampar, Riau.
Co-Authors Abd. Rasyid Syamsuri Diski Mulyadi Rika Promalessy Suci Hidayati