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All Journal Jurnal Bisnis Mahasiswa International Journal of Science and Environment
Abd. Rasyid Syamsuri
Faculty of Economics and Business, Universitas Riau, Pekanbaru, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Physics Social Sciences Other

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Viral Marketing and Revisit Intention at Pacu Jalur: Brand and Destination Image Mediation Diski Mulyadi; Gatot Wijayanto; Abd. Rasyid Syamsuri
International Journal of Science and Environment (IJSE) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i2.550

Abstract

This study aims to analyze the effect of viral marketing on revisit intention with brand image and destination image as mediating variables at the Pacu Jalur cultural tourism event in Kuantan Singingi Regency, Riau. Using an explanatory quantitative approach, data were collected through questionnaires from 150 respondents selected via purposive sampling. Data analysis was conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with SPSS and SmartPLS software. The results indicate that viral marketing has a positive and significant direct effect on brand image, destination image, and revisit intention. Furthermore, both brand image and destination image significantly mediate the relationship between viral marketing and revisit intention. These findings confirm that viral promotion strategies on social media not only trigger instant revisit interest, but also effectively strengthen cultural identity and destination perception in the long term. Local government and organizers are advised to improve physical infrastructure facilities to perfect the digitally established destination image.
Talent management as a mechanism for retention and sustainable performance Najma Zahira; Abd. Rasyid Syamsuri
Jurnal Bisnis Mahasiswa Vol 6 No 4 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.1286

Abstract

Purpose – This article aims to analyse how talent management is associated with employee performance, retention, job satisfaction, and organizational sustainability, while also identifying the mechanisms that explain variations in prior findings. Design/methodology/approach – This study employed a systematic literature review approach supported by conceptual synthesis. The literature search was conducted using Publish or Perish, while duplicate removal and screening were supported by Covidence. Microsoft Excel was used to map the selected studies based on author, year, context, method, outcome, and key findings. A total of 14 articles published between 2020 and 2026 met the inclusion criteria and were analysed. Findings – The synthesis revealed that talent management contributes to organizational outcomes through three interrelated pathways. The first is the psychological pathway, in which talent management practices strengthen employee engagement, thriving at work, job satisfaction, and employee voice. The second is the capability pathway, in which talent management supports innovation, resilience, agility, and competitive advantage. The third is the sustainability pathway, in which talent management encourages sustainable behaviour and process innovation, thereby contributing to sustainable organizational performance. Research limitations – This study is limited to 14 selected articles, which means that the findings should not be generalized to all organizational contexts without further empirical validation. Implications – The findings suggest that organizations should design talent management policies beyond recruitment and retention by strengthening learning and development, career management, succession planning, employee voice, and process innovation. Originality – This article synthesizes fragmented talent management literature into an integrated strategic human resource management framework that explains how talent management creates value for retention and sustainable performance.
Co-Authors Diski Mulyadi Gatot Wijayanto Najma Zahira