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All Journal Baileo: Jurnal Sosial Humaniora
Sri Fajar Ayu
Universitas Sumatera Utara, Indonesia
Humanities Environmental Science Social Sciences

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Antecedents of Organic Rice Repurchase Intention in E-Commerce Nahda Nazhirah; Elisabet Siahaan; Sri Fajar Ayu
Baileo: Jurnal Sosial Humaniora Vol 3 No 3: May 2026
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol3iss3pp874-890

Abstract

Growing public awareness of healthy lifestyles and environmental sustainability has contributed to the increasing consumption of organic rice in Indonesia. However, consumers’ repurchase intention through e-commerce platforms remains relatively unstable. This study aims to analyze the influence of attitude, subjective norms, perceived behavioral control, environmental concern, and health consciousness on consumers’ repurchase intention toward organic rice through e-commerce. This study employed a quantitative approach involving 100 respondents aged 30–55 years who had purchased organic rice through e-commerce at least twice in the past year. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that attitude, perceived behavioral control, environmental awareness, and Health Consciousness have a positive and significant effect on repurchase intention, whereas subjective norms do not have a significant effect. These findings suggest that repurchase intention is more influenced by internal factors than by external factors.
Strategic Export Pricing under Exchange Rate Volatility: Evidence of Pricing-to-Market and Local Currency Price Stability in Indonesia’s TSR 20 Rubber Exports Sakinah Hasibuan; Rulianda Purnomo Wibowo; Sri Fajar Ayu
Baileo: Jurnal Sosial Humaniora Vol 4 No 1: September 2026
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol4iss1pp296-309

Abstract

This study examines Indonesia’s export pricing strategy for Technically Specified Rubber 20 (TSR 20) under exchange rate volatility, with particular attention to pricing-to-market (PTM) and local currency price stability (LCPS). Using destination-level panel data on Indonesia’s TSR 20 exports, the study employs an econometric PTM framework to estimate the extent to which exchange rate movements are transmitted to export prices and whether pass-through varies across destination markets. The analysis further considers destination-market heterogeneity to identify exporters’ capacity to adjust foreign-currency prices and stabilize local-currency prices in response to exchange rate fluctuations. The findings indicate that exchange rate movements are not fully transmitted to export prices, suggesting the presence of destination-specific pricing adjustments and strategic margin management. Export prices expressed in local currencies also exhibit relatively greater stability than prices expressed in foreign currencies, providing evidence consistent with LCPS. These findings demonstrate that export pricing is shaped not only by international commodity-market conditions but also by exchange rate risk and destination-market characteristics. The study contributes to the PTM literature by integrating exchange rate pass-through and LCPS within a destination-specific framework for a relatively standardized commodity, offering new insights into strategic pricing in emerging-market commodity exports.
Co-Authors Nahda Nazhirah Rulianda Purnomo Wibowo Sakinah Hasibuan Siahaan, Elisabet