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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Prosiding Konferensi Nasional PKM-CSR
Selvia Dina Norzahidah
Universitas Lambung Mangkurat
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Optimalisasi Teknologi Tepat Guna dan Platform Digital pada Pengrajin Kain Tradisional Sasirangan Sri Hartini; Dewi Dewantara; Mahmudah Hasanah; Selvia Dina Norzahidah; Selvina Agustin
Jurnal Pemberdayaan Masyarakat Vol 11 No 1 (2026): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v11i1.12922

Abstract

Ecomel Sasirangan, a partner of the Community Service team from Universitas Lambung Mangkurat, faced significant challenges in production and marketing. To address these challenges, the community service team implemented a program focused on increasing production capacity while strengthening marketing strategies through optimizing appropriate technology and digital platforms. Activities included outreach, training, technology implementation, mentoring, evaluation, and planning for program sustainability. The results of the activities showed positive achievements, marked by the development and implementation of an e-inventory website (https://app.ecomelsasirangan.com/) and a sasirangan fabric dyeing tool to increase production capacity, and the launch of an e-catalog website (https://ecomelsasirangan.com/) to support marketing. The implementation of the e-inventory and the sasirangan fabric dyeing tool facilitated partners in production planning and evaluation, while the e-catalog could expand market reach and acquire new consumers. Thus, the implementation of appropriate technology successfully increased the effectiveness of production and marketing at Ecomel Sasirangan. In an effort to support the development of Ecomel Sasirangan and increase community involvement in general, this program has opportunities for further development.
OPTIMALISASI TEKNOLOGI TEPAT GUNA DAN PLATFORM DIGITAL UNTUK MENINGKATKAN PRODUKSI DAN PEMASARAN KAIN TRADISONAL SSAIRANGAN PADA UMKM ECOMEL SASIRANGAN Sri Hartini; Dewi Dewantara; Mahmudah Hasanah; Selvia Dina Norzahidah; Selvina Agustin
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2760

Abstract

Mitra Pengabdian Kepada Masyarakat (PKM) Universitas Lambung Mangkurat, yaitu Ecomel Sasirangan, menghadapi kendala utama pada aspek produksi dan pemasaran. Untuk menjawab permasalahan tersebut, tim PKM menyelenggarakan program yang bertujuan meningkatkan kapasitas produksi sekaligus memperkuat strategi pemasaran melalui pemanfaatan teknologi tepat guna dan platform digital. Rangkaian kegiatan meliputi sosialisasi, pelatihan, penerapan teknologi, pendampingan, evaluasi, hingga penyusunan rencana keberlanjutan. Program ini menghasilkan capaian signifikan, antara lain pengembangan serta penerapan website e-inventory (https://app.ecomelsasirangan.com/) dan alat pencelup warna kain sasirangan yang mampu meningkatkan kapasitas produksi, serta peluncuran website e-katalog (https://ecomelsasirangan.com/) yang mendukung pemasaran. Keberadaan e-inventory dan alat pencelup memudahkan mitra dalam perencanaan dan evaluasi produksi, sedangkan e-katalog membantu memperluas pasar serta menarik konsumen baru. Dengan demikian, penerapan teknologi tepat guna terbukti meningkatkan efektivitas produksi maupun pemasaran Ecomel Sasirangan. Selain itu, program ini juga membuka peluang pengembangan lebih lanjut dalam mendorong pertumbuhan usaha dan keterlibatan masyarakat yang lebih luas.
Implementasi Inovasi Digital pada Rabita.id dalam Meningkatkan Produksi dan Pemasaran Produk Tas Sasirangan Sri Hartini; Dewi Dewantara; Nuruddin Wiranda; Selvia Dina Norzahidah; Hawalida Rizki
Jurnal Pemberdayaan Masyarakat Vol 10 No 1 (2025): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i1.10732

Abstract

The problems faced by Community Service (PkM) program partners, namely Small and Medium Enterprises (UMKM) Rabita tas Sasirangan, are production and marketing problems. Therefore, the Community Service team carried out activities aimed at increasing production capacity and increasing the attractiveness of Rabita tas Sasirangan with a marketing strategy through digital innovation. The activity methods include socialization, training, application of technology, mentoring and evaluation, and program sustainability. The results of the implementation of the community service activities were carried out well. This is supported by (1) the creation and implementation of an e-inventory website, namely https://rabita.id/inventory and the setting up of computer embroidery tools to increase production capacity; (2) the creation and implementation of an e-catalog website, namely https://rabita.id to increase marketing. Through the implementation of e-inventory and embroidery tool set-up, partners find it easier to plan and evaluate production activities. Through the implementation of e-catalog partners can reduce costs, reach a wider market and this supports penetrating the export market. Through the implementation of digital innovation, production and marketing effectiveness can be increased.
Co-Authors Dewi Dewantara Hawalida Rizki Mahmudah Hasanah Selvina Agustin Sri Hartini Wiranda, Nuruddin